Global Commerce people hears Commerces Views Alex Keyser CEO of yReceipts. Chris asks Alex to talk us through the inspiration for yReceipts, sharing with us his journey and passion for recreating a compelling in-store experience at the point of sale, having been inspired by one of largest companies in the world over 10 years ago.
Alex has gone on to build a highly successful business providing digital connectivity to retailers and brands across the world.  Alex and Chris discus how a digital receipt is enabling real-time measurement of digital advertising, which directly impacts in-store revenues. Alex talks about the trillion dollar opportunity this represents to retail operators globally-connecting the online world with the physical store estate seamlessly.
This episode offer listeners a unique insight into the technology that is redefining the way in which retailers, merchants and brands are shaping their customers experience to trade successfully in the global digital economy. Whilst also offering insight as to how social media advertising spend can be optimised effectively to drive footfall into stores.

This episode is sponsored by the authors of Winning Not Fighting : Why you need to rethink success and how you achieve it with the Ancient Art of Wing Tsun  SIFU Julian Hitch and John Vincent CEO of Leon - Naturally Fast Food.