The first episode in the series of Commerce Views from Global Commerce People features Mark Adams VP Europe and General Manager of the eCommerce SaaS platform Big Commerce. 

Marks discusses his background in eCommerce integration and implementation sharing his views on the current eCommerce software market Offering listeners a front line view of the change industry has experienced with the emergence of SaaS and cloud based solutions in eCommerce. Mark and Chris discussing the challenges retail operators face shaping propositions to compete in the digital age as well as combating the rise in cost created by dependencies on habit forming technologies. 

Listeners also benefit from an exclusive view of how Mark believes digital commerce software vendors should be shaping their propositions to deliver real value to their customers.