In the third episode of our “6 Key Things to Consider When Designing the Right EV Charging Solution” series, we tackle one of the most important—and sometimes challenging—decisions: should you charge users for EV charging, and if so, how? We’ll explore the pros and cons of free versus paid charging, discuss popular pricing models (per kWh, per session, or by time), and share insights on how pricing impacts guest satisfaction, utilization rates, and ROI. Whether your property is aiming to drive revenue, attract new guests, or simply cover operational costs, this episode will help you navigate your options and choose the right approach for your unique needs. Tune in for real-world examples and actionable advice to set your charging program up for long-term success.