Commercial Grade Podcast

Did you know that many brands perform TONS of research on their advertisements BEFORE they ever hit the airwaves? It's true! The final ad you see has likely gone through rounds of concept testing, focus groups, animatic testing, copy testing and more. Master Market Researcher Jenny Dyke of Blackfriars Research joins Christie to explain the ins and outs of advertising research and grade Gillette's controversial "The Best Men Can Get" ad. By the end of this episode, you'll be a research pro!

Gillette "A Razor Just For Men" | https://www.ispot.tv/ad/Iyim/gillette-skinguard-a-razor-just-for-men

Gillette "The Best Men Can Get?" | https://www.youtube.com/watch?v=koPmuEyP3a0

Dollar Shave Club "Getting Ready" | https://www.ispot.tv/ad/d1J8/dollar-shave-club-getting-ready-song-by-sammy-davis-jr

Award-winning producer Frank Mele joins Christie to break down the art and agony of TV production. Learn exactly what commercial production is, how brilliant pieces of mini-content get made, what life on set is really like and hear crazy stories of everything that can go wrong. Hint: Zombies, car accidents and crazy clients. Enjoy!

Join Christie as she uncovers the real stars of the 91st Academy Awards: the commercials! Learn how much brands shell out per 30-second commercial, why they were worried about being part of this year's Oscars, how the ratings systems work and which ads made the #CommercialGrade.

Professional voiceover artist and official "voice" of The Adam Carolla Show, Mike Dawson, gives Christie a behind-the-scenes look at the competitive world of voiceover acting. Learn how the voices behind your favorite commercials, audiobooks, video games, podcasts, movie trailers and even AI, get their big breaks, survive rounds of auditions and maintain their sanity while at the mercy of indecisive copywriters. Christie also challenges Mike to a special round of "Name That Voice."

Insurance expert and advertising veteran Lisa Tanner joins Christie to uncover the mysteries of insurance advertising, including Farmers Insurance's craziest claims, GEICO's jaw-dropping budget, AllState's take on Mayhem, Progressive's lovable "Flo," Esurance's attempt at irony with Dennis Quaid and much more.

In the debut episode, Christie invites Bald Bryan from The Adam Carolla Show to review and grade the best and worst ads from Super Bowl 2019.

Welcome to the Commercial Grade podcast! Listen in as Christie Bishop, an award-winning Advertising Executive, answers your questions and gives you an insider's look at what really goes into crafting advertising campaigns. Looking for more? You can also find Christie contributing on the Adam Carolla Show.