The average commercial real estate broker in the United States earns $132,000 in gross commission income. Massimo Group one-on-one coaching clients average $857,000. That is the 7x gap and in this episode, Rod Santomassimo breaks down exactly where it comes from.
Rod is the founder and president of the Massimo Group, the number one commercial real estate broker coaching and consulting organization in the world, with over 4,200 CRE professionals coached across the US and internationally. He is a CCIM designee and the author of five bestselling books.
In this episode, Kyle and Rod cover the real reason commercial real estate brokers in hit a plateau and stay there and the specific behavioral shifts that break the pattern. They get into the ignorance tax, AI prospecting tools for CRE brokers, the one-month listing agreement model, and the three intellects that determine whether a broker grows or stalls. Rod also defends the 7x income claim with specific numbers, explains what top producers like Bob Knakal are still working on with a coach, and shares the one client out of 4,200 who ever took him up on his money-back guarantee.
If you are a commercial real estate broker, investor, or operator i looking to grow your GCI and build a more structured business — this episode is for you.
Find Rod: massimo.coach | linkedin.com/in/crecoachKnowing Isn't Doing in paperback: $9.99 on Amazon
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