In this episode we uncover the realities of commoditized technologies and discuss how to unlock the real value from your products. We take a look at the core challenges facing B2C businesses today, the impact of the more commonly known ‘composable architectures’ and what commoditization means for the companies building the best new products on the market. Join this conversation between Dirk Hoerig, CEO, commercetools & Pascal Lagarde, SVP Commerce, Valtech.