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In this episode of Small Biz Marketing, Prati Kaufman sits down with Barb Pritchard, the creative force behind Infinity Brand Design, to explore the art of building a strong, soulful brand.

Barb shares common branding mistakes, the importance of a cohesive visual identity, and the true cost of not having a solid brand foundation. From understanding branding essentials to crafting a step-by-step brand-building process, this episode is packed with actionable insights for soul-led entrepreneurs and small business owners.

Discover how to align your brand with your values, create a magnetic presence, and turn your vision into a soulful legacy. Plus, learn how Barb’s Soul Brand Vision Blueprint can guide you in creating a brand that resonates deeply with your audience.

About Guest: Barb Pritchard is the creative force behind Infinity Brand Design, where she empowers soul-led entrepreneurs to craft magnetic, aligned brands that attract with ease across every client touchpoint. Specializing in intuitive strategy and high-end design, Barb helps visionary leaders elevate their impact and reach, turning brands into soulful legacies that resonate deeply with their ideal audience.

Connect with Barb
Brand Vision: http://infinitybranddesign.com/vision
Website: https://smallbizmarketing.agency/
Linkedin: https://www.linkedin.com/in/barbpritchard/
Instagram: https://www.instagram.com/infinitybranddesign/
Email: [email protected]

Connect with Prati Kaufman:
Website: https://smallbizmarketing.agency/
LinkedIn: https://www.linkedin.com/company/making-marketing-stressfree/
Instagram: https://www.instagram.com/smallbiz__marketing/
E-mail: [email protected]