After working in the marketing industry for quite some time, I wanted to shed some light on the most common mistakes I see brands making, and how you can avoid them in your business. In today’s episode, I’ll share how to implement new ways to take your business to a new level and attract the right customers with trust and authenticity and how you would actually handle if your business or product went viral. 

You’ll learn:

• Why marketing to everybody is actually marketing to nobody
• Examples of marketing the solution, rather than the features
• Showing the behind the scenes and personality of the business 
• Why you should prioritise brand consistency
• How to utilise reviews for social proof

Connect with Sam:

• Contact Silk to discuss how we can work together
• Connect with me on Instagram @silkdigital_