In this episode, I dive deep into the powerful synergy between email marketing and paid ads, and I want to share three key takeaways that can help you elevate your digital marketing game.

I also share some real-life examples of clients who have transformed their marketing strategies by integrating email marketing with their paid ads. If you’re ready to take your digital marketing to the next level, this episode is a must-listen!

If you’re ready to make your digital marketing as smooth as silk?

Visit our website to learn more about how we can help you!

Connect on TikTok https://www.tiktok.com/@sam.silkdigital

Instagram: https://www.instagram.com/silkdigital_

In this episode, we dive into the art and science of copywriting with Taryn Rapp, founder of Love Note Copywriting Studio.

Taryn specialises in helping consumer brands develop their voice, ensuring that their messaging resonates with their target audience across every platform.

We discuss the pivotal role copy plays in building recognisable and emotionally connected brands, the importance of aligning copy with brand visuals, and why consistent communication is essential for long-term success.

Connect with Love Note on Instagram or visit the website

If you’re ready to make your digital marketing as smooth as silk?

Visit our website to learn more about how we can help you!

Connect on TikTok https://www.tiktok.com/@sam.silkdigital

Instagram: https://www.instagram.com/silkdigital_

How a Viral TikTok Turned Saint Jack into a Beauty Brand Phenomenon

In this episode, I chat with Beth Wilson, the founder of Australian beauty brand Saint Jack.

Beth shares her inspiring journey from makeup artist to business owner, revealing how a viral TikTok video launched her makeup brush cleaner into the spotlight.

She talks about the importance of storytelling in marketing, and how she grew her brand with smart content and a passion for beauty.

If you’re curious about building a business from scratch and the power of going viral, you won’t want to miss this episode!

Connect with Beth and Saint Jack

https://saintjack.com.au/

https://www.instagram.com/bysaintjack/

https://www.tiktok.com/@saintjackcosmetics

In this episode, I’m chatting with Maggie, a TikTok coach and marketing strategist who helps business owners grow their visibility, build personal brands, and turn that into real sales through TikTok.

Maggie shares her journey from social media manager to TikTok expert, and how a few key moments led her to build a successful coaching business centered on TikTok strategies.

We cover:

• We dive into the unique opportunity TikTok offers for business growth.
• Why personal branding is more than just a buzzword, and how business owners can leverage their unique personality and experiences to create a brand that stands out.
• How to experiment with different content styles.
• Making SALES from TikTok - and not just going viral.

Whether you're new to TikTok or have been posting for a while, Maggie's insights will give you a fresh perspective on how to use the platform to grow your business.

Connect with Maggie on Instagram & TikTok

Connect with Sam on Instagram

Connect with Sam on TikTok

Visit the website

Check out Silk's Free Resources

Email marketing is a must-have in any marketing strategy, yet many beauty and wellness brands often feel that "email just doesn't work for my brand."

The reality? They’re probably making one of several common mistakes.

In this episode, I’ll dive into how to avoid these mistakes and share simple strategies to grow your email list to get you started on the right path to a successful email strategy!

If you’re ready to make your digital marketing as smooth as silk? Visit the website to learn more about how we can help you!

Connect on TikTok https://www.tiktok.com/@sam.silkdigital

Instagram: https://www.instagram.com/silkdigital_

PS. Are you enjoying this podcast?

If you are, please share it with someone you know who might also enjoy it as much as you!

In this episode, I dive into the essence of Silk Digital as the "anti-agency".

Drawing from my extensive experience in both in-house marketing teams and traditional agencies, I shed light on the shortcomings of the agency model and how Silk Digital is revolutionizing the industry and partnering with my clients to build iconic brands.

If you’re ready to make your digital marketing as smooth as silk? Visit the website to learn more about how we can help you!

Connect on TikTok https://www.tiktok.com/@sam.silkdigital

Instagram: https://www.instagram.com/silkdigital_

PS. Are you enjoying this podcast?

If you are, please share it with someone you know who might also enjoy it as much as you!

• 00:00:06 - Introduction to Silk Digital Marketing Mastery Podcast
• 00:02:56 - Why Silk Digital is the Anti-Agency
• 00:09:16 - The Inspiration Behind Silk Digital
• 00:14:29 - Influence of the 50s and 60s Era on Advertising
• 00:17:32 - Values and Approach of Silk Digital

Get ready to crush your holiday marketing with this episode of the Silk Digital Marketing Mastery Podcast.

In this episode, Sam takes you through your game plan to prep for a successful Black Friday / Cyber Monday / Christmas Holiday period.

I'll cover what you should be focusing on each month from Aug - Dec and share some creative ideas to help your marketing efforts stand out!

If you’re ready to make your digital marketing as smooth as silk? Visit the website to learn more about how we can help you!

Connect on TikTok https://www.tiktok.com/@sam.silkdigital

Instagram: https://www.instagram.com/silkdigital_

Did someone say freebie? https://silk-digital-marketing.captivate.fm/ebook

PS. Are you enjoying this podcast?

If you are, please share it with someone you know who might also enjoy it as much as you!

Most of us try to avoid networking and attending these events on own our because it can be awkward and uncomfortable! But this year I set myself a goal to attend more networking events to get out of my comfort zone and meet new people.

And to my surprise, I now LOVE IT!

I thought that I would share some of my recommendations and lessons that I've learned along the way to help you feel confident about attending events on your own.

If you’re ready to make your digital marketing as smooth as silk? Visit the website to learn more about how we can help you: https://silk-digital-marketing.captivate.fm/contact

Connect on TikTok https://www.tiktok.com/@sam.silkdigital

Instagram: https://www.instagram.com/silkdigital_

Did someone say freebie? https://silk-digital-marketing.captivate.fm/ebook

PS. Are you enjoying this podcast?

If you are, please share it with someone you know who might also enjoy it as much as you!

Today, we're diving deep into email marketing and why it's crucial for your business.

Sam chats about why email marketing is crucial and provides a checklist for getting started if you're new to email.

If you’re ready to make your digital marketing as smooth as silk? Visit the website to learn more about how we can help you: https://silk-digital-marketing.captivate.fm/contact

Connect on TikTok https://www.tiktok.com/@sam.silkdigital

Instagram: https://www.instagram.com/silkdigital_

Did someone say freebie? https://silk-digital-marketing.captivate.fm/ebook

PS. Are you enjoying this podcast?

If you are, please share it with someone you know who might also enjoy it as much as you!

I’m baccccck! 

Excited to kick off season 2 with a hot topic on everyone's mind, VIDEO CONTENT. 

Love it or hate it, video content is here to stay and I want to give you all the tips and tricks I’ve learned along the way to make it not only easier to film video content BUT produce better quality videos!

In this episode, I cover:

• My equipment toolkit 
• Building your confidence 
• Pre-game for filming
• Some engagement tactics 
• Filming techniques 
• Editing tools 

Equipment mentioned in the episode:

Microphone:

• Hollyland
• Rode

Lighting:

• Clip-on

If you’re ready to make your digital marketing as smooth as silk? Visit the website to learn more about how we can help you: https://silk-digital-marketing.captivate.fm/contact

Connect on TikTok https://www.tiktok.com/@sam.silkdigital

Instagram: https://www.instagram.com/silkdigital_

Did someone say freebie? https://silk-digital-marketing.captivate.fm/ebook

PS. Are you enjoying this podcast?

If you are, please share it with someone you know who might also enjoy it as much as you!

Any questions, my DM's are always open.