This week on the Common Mistakes Podcast, we're speaking with Dan Brownsher, CEO and co-founder of Channel Key. Todd Piechowski and Laura Meyer meet with Dan to discuss the common mistakes he has seen throughout his experiences as an Amazon seller and as an Amazon agency owner.  

Dan discusses mistakes made an as agency owner, restructuring your business and using an EOS model, leaning into your competitive advantage on Amazon, the benefits of brand awareness on Amazon, bringing value to the customer, why product is king, and much more! 

Channel Key Website: https://channelkey.com/

Connect with Dan on LinkedIn: https://www.linkedin.com/in/dan-brownsher/

Follow Channel Key on LinkedIn: https://www.linkedin.com/company/channel-key-llc/ 

Envision Horizons Website: www.envisionhorizons.com 

Follow Envision Horizons on LinkedIn: https://www.linkedin.com/company/envision-horizons/

Connect with Laura on LinkedIn: https://www.linkedin.com/in/lauracatherinemeyer/

Learn more about Envision Horizon' Amazon brand management platform, myHorizons.  

myHorizons is automating Amazon brand management. Sign up today for 75% off your first 90 days with the code COMMONMISTAKES. Or start your month long free trial with the code 1MONTHTRIAL. https://www.envisionhorizons.com/myhorizons

This week on the Common Mistakes Podcast, we're speaking with Jordan Buckner, founder of Foodbevy. Todd Piechowski and Laura Meyer meet with Jordan to discuss the common mistakes he has seen throughout his ecommerce and retail journey.   Jordan discusses leaning into 1 or 2 meaningful product differentiators, tapping into existing consumer problems / demand, the importance of product market fit, Amazon as part of multi-channel strategy, building momentum on Amazon in the food/beverage category, mistakes when launching in retail, avoiding distribution leakage issues, and more! 

 More About Our Guest: Jordan Buckner is on a mission to help food and beverage companies build successful businesses, and launched Foodbevy.com to create a pipeline for companies to grow from startup to scale by reducing the resource and network gaps. Jordan previously co-founded TeaSquares, a line of superfood energy bars designed to help people stay focused and alert so they could achieve their passions.   

Follow Jordan: @foodbevy  

Check out Foodbevy www.foodbevy.com  

Connect with Laura and Todd at Envision Horizons... Visit www.envisionhorizons.com for support selling on Amazon.  

Learn more about Envision Horizon' Amazon brand management platform, myHorizons.  myHorizons is automating Amazon brand management. Sign up today for 75% off your first 90 days with the code COMMONMISTAKES. Or start your month long free trial with the code 1MONTHTRIAL. https://www.envisionhorizons.com/myhorizons

This week on the Common Mistakes Podcast, we're speaking with Chad Rubin, Founder and CEO of Profasee. Todd Piechowski and Laura Meyer meet with Chad to discuss the common mistakes he has seen throughout his ecommerce journey.   

Chad discusses Amazon pricing strategy, his dynamic pricing platform Profasee, maximizing profitability,  navigating successful exits, and the future of Amazon.  

Check out Profasee: https://profasee.com/Profasee’s dynamic pricing platform enables Amazon brands to predict the perfect price for every product at each precise moment.   

More About Our Guest  Chad Rubin is the CEO and founder of Profasee, a dynamic pricing platform that enables Amazon brands to predict the perfect price for every product at each precise moment. Prior to founding Profasee, Rubin successfully exited e-com operations platform Skubana (a tool which solved a lot of inventory and order management problems for multi-channel sellers) and e-commerce marketing company Seller’s Choice. He is also the founder of an e-commerce business of his own, Think Crucial.   

Connect with Chad... 

Email: [email protected] 

LinkedIn:  https://www.linkedin.com/in/itschadrubin/Instagram: @itschadrubin  

Connect with Laura and Todd at Envision Horizons... Visit www.envisionhorizons.com for support selling on Amazon.  

Learn more about Envision Horizon' Amazon brand management platform, myHorizons. myHorizons is automating Amazon brand management. Sign up today for 75% off your first 90 days with the code COMMONMISTAKES. Or start your month long free trial with the code 1MONTHTRIAL. https://www.envisionhorizons.com/myhorizons

Common Mistakes podcast Season 2 Episode 4 

Destaney Wishon, Co-Founder and CEO of BetterAMS, meets with Laura and Todd to discuss the common mistakes she has seen throughout her Amazon advertising journey. Destaney discusses the pros and cons of various Amazon Ad types, mistakes when managing campaign budgets, the importance of bid management, mistakes when using Amazon Search, knowing when DSP should enter your playbook, advertising mistakes during Prime Day and other high traffic sales events, and much more!  

Check out BetterAMS: https://betterams.com/ 

Destaney Wishon is Co-Founder and CEO of BetterAMS. Her career in Amazon Advertising began six years ago when she got a start managing AMS campaigns for some of the most well-known brands on the platform. Since then she has personally managed ads for over 30 Amazon brands, and her team at BetterAMS currently manages over 75 million dollars a year in advertising spend across Amazon Search and Display.  

Connect with Destaney on LinkedIn: https://www.linkedin.com/in/destaney-... 

Connect with Laura and Todd at Envision Horizons... Visit www.envisionhorizons.com for support selling on Amazon. 

myHorizons is automating Amazon brand management. Sign up today for 75% off your first 90 days with the code COMMONMISTAKES. Or start your month long free trial with the code 1MONTHTRIAL. https://www.envisionhorizons.com/myhorizons

With myHorizons... 

 ✅ Analyze Profitability - Visualize profitability data by brand as a whole or down to ASIN level. 

 ✅ Measure Individual Product Goals & Pacing - Easily track performance by product with data that goes down to ASIN level. 

 ✅ Gain Insight into Customer Behavior - Utilize pages such as dayparting analysis, returns analysis, and customer review analysis.  

 ✅ Consolidate Data from 80+ Amazon Reports - Get a bird’s eye view of your overall performance on Amazon in minutes, or dig deeper with ASIN level data on multiple pages. - View 25+ unique metrics not available in Seller Central, including LTV, Repurchase Rates, Forecasted Sales, etc. 

 ✅ Utilize Internal Research Tools - Product and Keyword Lookup: Use the Product Lookup Table to search your products by Parent or Child and investigate a curated page. - Use the Keyword Lookup Table to search your keywords and see where all they are applied, view a curated detail page for every keyword.  

Reach out to [email protected] to schedule your personal demo.

Common Mistakes Podcast Season 2 Episode 3  

Taryn Laeben, start-up advisor president of IRL Ventures, and operating partner at Victress Capital, meets with Laura and Todd to discuss the common mistakes she has seen throughout her entrepreneurial journey. Taryn discusses the mindset shift when moving a business from single to multi-channel, the operational/logistical complexities associated with multi-channel selling, how leaner businesses can ease into multi-channel with drop-shipping, how to prioritize your core business during hyper-growth periods, why the "growth at all costs" mindset is no longer attractive to investors, and much more!  

Check out IRL Ventures: https://www.irlpartners.com/ 

More About Our Guest: Taryn’s career has been spent focused on empowering founder vision and unlocking hyper-growth for mission driven companies. Taryn Jones Laeben is the former Chief Operating Officer (COO) of SoulCycle, the revolutionary indoor cycling brand, founded in New York City in 2006. Before her time at SoulCycle, Taryn was the Chief Commercial Officer (CCO) at Casper, the fast-growing sleep company, where she led rapid expansion across retail, wholesale, partnerships, customer experience, and strategy at large. Prior to joining Casper, Taryn spent many years generating industry leading results in fashion & retail. Taryn led NYC-based jewelry brand Alexis Bittar as President after having run the North America and International businesses for Kate Spade New York as Senior Vice President of North America and Vice President of International, respectively. At Kate Spade New York, Taryn led multi channel growth across 120+ retail stores, 500+ points of wholesale distribution, and the e-commerce channel. She was a key member of the executive team that lead Kate Spade New York to become the eponymous global lifestyle brand it is today.   Capitalizing on Taryn's years as a seasoned executive and day-to-day operator, with the ability and passion to quickly fuel growth, Taryn founded an integrated advisory firm, IRL Partners. Taryn and her team work with a select number of startups across the broader consumer & healthcare landscape, including MIRROR, Parade, Real, and Daring.   

Connect with Laura and Todd at Envision Horizons... Visit www.envisionhorizons.com for support selling on Amazon.  

myHorizons is automating Amazon brand management. Sign up today for 75% off your first 90 days with the code COMMONMISTAKES at www.envisionhorizons.com/myhorizons/ or use the code 1MONTHTRIAL for your free trial during sign up.

Annie Evans talks about doing due diligence on business partners, attracting the right investors, determining how much to fundraise, the benefits of bootstrapping, and much more...  

Check out Dream Ventures: https://www.dreamventures.co/ 

Connect with Annie... https://www.linkedin.com/company/dream-ventures-co 

https://www.linkedin.com/in/annierevans/ 

https://www.instagram.com/dreamventures.co/ 

Visit www.envisionhorizons.com for support selling on Amazon. myHorizons is automating Amazon brand management. Sign up today for 75% off your first 90 days with the code COMMONMISTAKES. https://www.envisionhorizons.com/myhorizons

Chris Gronkowski talks about his journey founding Ice Shaker post-NFL, presenting on Shark Tank, learning from failed investments, and realizing the importance of a 5-year business plan.   

Check out Ice Shaker: https://www.iceshaker.com/

Follow Chris... https://www.instagram.com/chrisgronkowski/ 

https://www.linkedin.com/in/chris-gronkowski-053374124 

https://www.tiktok.com/@chrisgronkowski?lang=en 

Visit www.envisionhorizons.com for support selling on Amazon.  myHorizons is automating Amazon brand management. Sign up today for 75% off your first 90 days with the code COMMONMISTAKES. 

https://www.envisionhorizons.com/myhorizons 

With myHorizons...  ✅ Analyze Profitability - Visualize profitability data by brand as a whole or down to ASIN level.  ✅ Measure Individual Product Goals & Pacing - Easily track performance by product with data that goes down to ASIN level.  ✅ Gain Insight into Customer Behavior - Utilize pages such as dayparting analysis, returns analysis, and customer review analysis.  ✅ Consolidate Data from 80+ Amazon Reports - Get a bird’s eye view of your overall performance on Amazon in minutes, or dig deeper with ASIN level data on multiple pages. - View 25+ unique metrics not available in Seller Central, including LTV, Repurchase Rates, Forecasted Sales, etc.  ✅ Utilize Internal Research Tools - Product and Keyword Lookup: Use the Product Lookup Table to search your products by Parent or Child and investigate a curated page. - Use the Keyword Lookup Table to search your keywords and see where all they are applied, view a curated detail page for every keyword.  

Reach out to [email protected] to schedule your personal demo.