Life would be easier for merchants if customers never wanted to return things, but returns are a fact of life and an inevitable cost of doing business. The silver lining is that every return is a potential chargeback avoided—if the customer hadn’t gone through the return and refund process, there’s a good chance they would have tried to get their money back from their bank instead.

In fact, returns and chargebacks often share the same root causes, and refunds are always preferable to chargebacks because they’re cheaper and less harmful to your business. What are the most common reasons behind customer returns?

It’s good to have a generous return and refund policy. When customers know they can come to you with their problems, return an unwanted purchase, and get their money back, they have little reason to dispute the transaction with their bank instead. With a return and refund, you’re only out the cost of the transaction, and you may even be able to resell the returned product.

Full Text:
https://www.chargebackgurus.com/blog/return-reasons

©Chargeback Gurus 2021
Production: Emily Woodward
Narration: Phil Claffey