What happens when a challenger brand dares to take on the industry leader?🥤🔥In this episode, we dive into The Pepsi Challenge—the bold campaign that shook up the soft drink market and redefined competitive marketing.

This wasn’t just a taste test—it was a direct challenge to Coca-Cola, sparking one of the biggest brand rivalries in history. But did it really change consumer preferences, or was it just smart advertising?

We’ll explore:

✅ The market battle between Pepsi and Coca-Cola in the 1970s

✅ How a simple blind taste test turned into a marketing powerhouse

✅ The long-term impact of comparative advertising on brand strategy

📺 Haven’t seen it yet? Watch it first! The YouTube link is here — https://www.youtube.com/watch?v=Qgr5kc5QdBU

📊 Do you think direct brand comparisons are an effective marketing tactic? Vote in the episode poll!

🎙️ Hosted by Pippa Evans | 🚀 Subscribe & join the club!

🎙️ How do you take a struggling shoe brand and turn it into a global movement? 👟🌍 In this episode, we break down how Nike’s “Just Do It” campaign redefined advertising, inspired millions, and transformed brand storytelling forever.

We’ll explore:
✅ The unexpected origin of the slogan
✅ How Nike expanded beyond elite athletes to connect with everyday people
✅ The lasting cultural impact that still resonates today

📊 Poll: Has “Just Do It” ever motivated you to take action? Vote now!

📺 Haven’t seen the first "Just Do It" ad yet? Watch it first! The YouTube link is here — https://www.youtube.com/watch?v=0yO7xLAGugQ

🎙️ Hosted by Pippa Evans | 🚀 Subscribe & join the club!

🎙️What makes an ad truly iconic? In this episode, we dive into one of the most legendary commercials of all time—Apple’s 1984 Super Bowl ad. 🍎🏈

This wasn’t just another tech ad. With bold storytelling, cinematic visuals, and a rebellious message, Apple redefined how brands communicate. But did it really change advertising forever?

We’ll explore:

✅ The strategy behind the campaign

✅ The risks Apple took to stand out

✅ The long-term impact on marketing and brand storytelling

📺 Haven’t seen the ad yet? Watch it first! The YouTube link is here — https://www.youtube.com/watch?v=ErwS24cBZPc

🎙️ Hosted by Pippa Evans | 🚀 Subscribe & join the club!

🎙️Welcome to the Comms Club Podcast! This is the show where we break down the marketing, PR, and advertising moments that made history.

If you geek out over clever campaigns, brand strategy, and the psychology behind why certain ads stick in our minds forever, you’re in the right place. Each week, we go behind the screens to explore the risks, strategies, and lessons that shape the comms world.

So, if you’re ready to deep dive, nerd out, and spark your own creativity, hit subscribe and join the Comms Club Podcast!

🎙️ Hosted by Pippa Evans | 🚀 Subscribe & join the club!

🎙️ What happens when two caterpillar cakes go to war? In this bonus episode of Comms Club Podcast, we dive into one of the most entertaining brand battles in recent years—M&S vs. Aldi. 🍰🐛

From courtroom drama to viral Twitter banter, we explore:
✅ How #FreeCuthbert became a social media sensation
✅ The PR strategies behind the feud
✅ What this case reveals about brand rivalry and public engagement

🎙️ Hosted by Pippa Evans | 🔥 Bonus episode | 🚀 Subscribe & join the club!