Communicate, Connect, Grow: The OSP Podcast

Ready to reshape your understanding of effective communication? Unlock the secrets of meshing Technical Communication and Marketing with Felicity Brand and our special guest, Zohra Mutabanna from the Inside Tech Com podcast.

Check out more Inside Tech Com here: https://www.insidetechcomm.show/1728253

Zohra and Felicity delve into the crucial role of empathy, clarity, and trust in establishing successful marketing strategies. Sharing their experiences, they take you on a journey through a landscape where active listening and detailed clarity aren’t just nice-to-have, but pivotal to survival.

They also talk about maintaining consistency within a large team. Hear firsthand how a structured team, clever use of tools like Slack, and fostering a culture of collaboration can smoothen your path to success.

Our experts also explore the potentials and pitfalls of AI in technical writing and remote work. They share our experiences with AI tools like ChatGPT and Bard, and how they can either be a game-changer or a challenging adversary.

Welcome to the Open Strategy Partners podcast, "Communicate, Connect, Grow!" At Open Strategy Partners, we specialize in strategic product communication. We help you communicate the value of what you do, connect you with the people who need to know about it, and grow.

To get in touch with us, follow what we’re doing, or learn about our Writer Enablement Workshops, you can:

• Go to our website
• Email us at [email protected]
• Hit us up on Twitter
• Subscribe to our podcast wherever you listen to podcasts

In this quick podcast, we talk about a simple issue: grammar. Get it right, maybe no one really notices. But get it wrong, and you'll quickly lose the trust of your readers. 

If you're investing in content marketing, you're trying to build trust in your product, project, or services. Do yourself the favor of taking every step you can to show that you care about quality. 

... and despite the serious tone of that introduction, this is another fun episode from the OSP crew. Enjoy! Share your thoughts with us!

Welcome to the Open Strategy Partners podcast, "Communicate, Connect, Grow!" At Open Strategy Partners, we specialize in strategic product communication. We help you communicate the value of what you do, connect you with the people who need to know about it, and grow.

To get in touch with us, follow what we’re doing, or learn about our Writer Enablement Workshops, you can:

• Go to our website
• Email us at [email protected]
• Hit us up on Twitter
• Subscribe to our podcast wherever you listen to podcasts

In this episode, Jeffrey A. "jam" McGuire sits down with Chris Fenwick, an experienced writer and editor interested in contemporary science and technology—and a new OSPea at the recording time! They discuss Chris's initial thoughts and impressions about the editing codes and how they can help us be more effective writers and transparent editors.

This is a lightning tour of how the codes came to be and why we find them so valuable for our daily work. Please enjoy this conversation with jam and Chris ... mostly jam, yes, but still worth a listen :-)

Welcome to the Open Strategy Partners podcast, "Communicate, Connect, Grow!" At Open Strategy Partners, we specialize in strategic product communication. We help you communicate the value of what you do, connect you with the people who need to know about it, and grow.

To get in touch with us, follow what we’re doing, or learn about our Writer Enablement Workshops, you can:

• Go to our website
• Email us at [email protected]
• Hit us up on Twitter
• Subscribe to our podcast wherever you listen to podcasts

Build trust with your readers by being positive, clear, and authentic about the unique selling points of your technology or product. You can show you’ve done your research, you understand your competition, and how you differentiate—all without Fear, Uncertainty, and Doubt (FUD). Acknowledging your competition and honestly describing the differences between your offering and others gives your message weight.

Being nice is better and more powerful than being mean :-)

Welcome to the Open Strategy Partners podcast, "Communicate, Connect, Grow!" At Open Strategy Partners, we specialize in strategic product communication. We help you communicate the value of what you do, connect you with the people who need to know about it, and grow.

To get in touch with us, follow what we’re doing, or learn about our Writer Enablement Workshops, you can:

• Go to our website
• Email us at [email protected]
• Hit us up on Twitter
• Subscribe to our podcast wherever you listen to podcasts

In this quick podcast, we talk about another way to make your content as easy to understand for your readers as possible: Make it self-contained. Don't refer to imprecise times like "new," "last week," or "next summer" when you can say "September 2024." Be specific, clear, and aware of what kind of content you are writing. Blogs, for example, are generally published with a date stamp, and have a place in time. We consider "evergreen" assets like product pages or case studies, for example, to be more timeless. Write accordingly!

Welcome to the Open Strategy Partners podcast, "Communicate, Connect, Grow!" At Open Strategy Partners, we specialize in strategic product communication. We help you communicate the value of what you do, connect you with the people who need to know about it, and grow.

To get in touch with us, follow what we’re doing, or learn about our Writer Enablement Workshops, you can:

• Go to our website
• Email us at [email protected]
• Hit us up on Twitter
• Subscribe to our podcast wherever you listen to podcasts

In this quick podcast, we discuss being clear about what you’re referring to in your writing with the editing code ANTE. There can be long rhetorical distances between whatever we’re talking about and the next “this, “that,” or “they” referring to it :-)

For example, when we write case studies for our clients, there are a lot of perspectives to keep track of:
- We, OSP, are writing the piece.
- The case study describes our client’s client and refers to their customers or users, too.
- Make your readers’ lives easier by using more nouns and fewer pronouns.

Welcome to the Open Strategy Partners podcast, "Communicate, Connect, Grow!" At Open Strategy Partners, we specialize in strategic product communication. We help you communicate the value of what you do, connect you with the people who need to know about it, and grow.

To get in touch with us, follow what we’re doing, or learn about our Writer Enablement Workshops, you can:

• Go to our website
• Email us at [email protected]
• Hit us up on Twitter
• Subscribe to our podcast wherever you listen to podcasts

The WHOM editing code relates to how we begin a piece of online content. Show respect for your audience by being upfront and clear whom you’re writing for. Empower readers to self-select and decide to engage with your content or not. 

Welcome to the Open Strategy Partners podcast, "Communicate, Connect, Grow!" At Open Strategy Partners, we specialize in strategic product communication. We help you communicate the value of what you do, connect you with the people who need to know about it, and grow.

To get in touch with us, follow what we’re doing, or learn about our Writer Enablement Workshops, you can:

• Go to our website
• Email us at [email protected]
• Hit us up on Twitter
• Subscribe to our podcast wherever you listen to podcasts

SPOCK is about logic and that means having a clear path from one point to another. It also means when you support your points with evidence, you need to ensure your evidence does indeed logically support your point. Not just be ‘in the neighborhood’, tangentially relevant. 

Also: "Live long, and prOSPer!"

Welcome to the Open Strategy Partners podcast, "Communicate, Connect, Grow!" At Open Strategy Partners, we specialize in strategic product communication. We help you communicate the value of what you do, connect you with the people who need to know about it, and grow.

To get in touch with us, follow what we’re doing, or learn about our Writer Enablement Workshops, you can:

• Go to our website
• Email us at [email protected]
• Hit us up on Twitter
• Subscribe to our podcast wherever you listen to podcasts

There is a lot of specific terminology for names and processes in the technology industry. These are often represented as acronyms.

Acronyms are good to use when writing, because by abstracting a term, they achieve brevity, and can reduce visual noise and reduce the cognitive load on the reader having to parse a complex sentence. 

In this episode, host Carl Richards interviews Felicity Brand, Christine Beuhler, and Jeffrey A. "jam" McGuire. We talk about how we use the Editing Code ACRO to add clarity and give all our readers the same chance to understand our writing.

Welcome to the Open Strategy Partners podcast, "Communicate, Connect, Grow!" At Open Strategy Partners, we specialize in strategic product communication. We help you communicate the value of what you do, connect you with the people who need to know about it, and grow.

To get in touch with us, follow what we’re doing, or learn about our Writer Enablement Workshops, you can:

• Go to our website
• Email us at [email protected]
• Hit us up on Twitter
• Subscribe to our podcast wherever you listen to podcasts

How we create peaceful, clear, and colorful communication through one of OSP's favorite Editing Codes: PAX.

In this episode, host Carl Richards interviews Felicity Brand, Christine Beuhler, and Jeffrey A. "jam" McGuire. We talk about how we use the Editing Code PAX to add connection, authenticity, and awareness to our technical communication.

Welcome to the Open Strategy Partners podcast, "Communicate, Connect, Grow!" At Open Strategy Partners, we specialize in strategic product communication. We help you communicate the value of what you do, connect you with the people who need to know about it, and grow.

To get in touch with us, follow what we’re doing, or learn about our Writer Enablement Workshops, you can:

• Go to our website
• Email us at [email protected]
• Hit us up on Twitter
• Subscribe to our podcast wherever you listen to podcasts