Join Jacob Jirsa, Senior Director of Marketing Analytics at Papa Murphy's International, delves into the multifaceted world of data analytics in this insightful podcast. With a rich background in harnessing the power of data to drive business decisions, Jacob shares his experiences and strategies for effective communication within the analytics realm.Throughout the conversation, Jacob underscores the significance of building trust, the art of tailoring communication to different audiences, and the pivotal role of active listening in the data analytics process. He also touches upon the evolution of data analytics over the years and the transformative impact of data-driven decisions in modern organizations.Jacob's emphasis on personal conversations, understanding individual motivations, and the importance of social skills in the data analytics field offers listeners a fresh perspective on the human side of analytics. He also provides valuable insights into the challenges and rewards of navigating the complex landscape of corporate data analytics.Whether you're an emerging data analyst, a seasoned professional, or someone interested in the interplay between data and business, this podcast offers a treasure trove of knowledge. Dive in as Jacob Jirsa demystifies the world of data analytics and shares the keys to success in this ever-evolving field.Connect with us:• Website: https://thedatastorytellers.com/• LinkedIn: https://www.linkedin.com/company/the-data-storytellers• Apple Podcast: https://podcasts.apple.com/gb/podcast/the-data-storytellers-podcast/id1493766476• Spotify: https://open.spotify.com/show/2N0vZtHZHgod4Tll2LX2xa• YouTube: https://www.youtube.com/channel/UCz9e56lhYUfORiOHMiLlPmA

(00:00) - Introduction and Background of Jacob Jirsa(03:25) - The Role and Importance of Data Analytics in Business(08:48) - Building Trust and Effective Communication in Analytics(15:33) - Adapting Communication for Different Audiences in Business(22:11) - The Last Mile Problem in Data Analytics and Storytelling(28:57) - The Power of Personal Conversations and Building Relationships(34:21) - The Value of Active Listening and Asking the Right Questions(40:46) - The Evolution of Data Analytics Over the Years(47:13) - The Impact of Data-Driven Decisions in Organizations(53:41) - The Importance of Social Skills in the Data Analytics Field(59:16) - Closing Remarks, Appreciation, and Future of Data Analytics