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Communicating Brand Through Every Little Detail with Matthew Smith
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Matthew Smith is what you could call a CMO squared - being the Chief Marketing Officer at The Madera Group and one their brands, Tocaya Organica. Matthew has seen tremendous success in building Madera's brands (Hailey Bieber wears their to-go bag??) and we were lucky to have him on this episode. He and Zack discuss:
- Importance of branding vs product
- Matthew's "Every Last Detail" philosophy
- Keeping a strong brand off-premise
- Much more
Thanks Matthew!
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1212 ratings
Send us a text
Matthew Smith is what you could call a CMO squared - being the Chief Marketing Officer at The Madera Group and one their brands, Tocaya Organica. Matthew has seen tremendous success in building Madera's brands (Hailey Bieber wears their to-go bag??) and we were lucky to have him on this episode. He and Zack discuss:
- Importance of branding vs product
- Matthew's "Every Last Detail" philosophy
- Keeping a strong brand off-premise
- Much more
Thanks Matthew!
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