Sharing the climate change message with employees

James Murphy is a Climate Reality Leader who studied under Al Gore in 2019. Based in London, England, James now delivers the climate reality message to businesses and organizations that are committed to sustainability or implementing sustainability programs. He meets with communicators, marketers, sustainability teams, or risk management teams to discuss ideas, messaging, channels, follow-up, and evaluation.

James moved into the climate reality field after being in rehab in 2017. That was a difficult time in James' life, but he realized he was being given a second chance, and while in rehab, he discovered his love for nature and became determined to work in sustainability.

If your organization wants to implement a sustainability program or refocus an existing program, this podcast will give you lots of information and resources about where to start. And for marketers and communications, James provides suggestions for strategies and winning employee buy-in. He also sounds a note of caution regarding people with lower incomes. He also discusses actions that really make a change and those that don't.

In this podcast episode:

02:20 - James Murphy on transitioning his business from employee engagement to becoming a climate reality leader

04:05 - Studying with Al Gore

05:09 - Using storytelling to deliver the climate reality message

05:35 - How James' deeply personal experience of going into rehab led him to realize he'd been given a second change; he developed a love of nature and decided to refocus his business on climate reality and sustainability

07:45 - How to deliver a message that some people don't believe or can be viewed as controversial

09:40 - Using simple, easy-to-implement examples to deliver the sustainability message

09:58 - How to handle a disinterested or uncaring audience

12:00 - Start-ups with a vibrant, young culture and generally more receptive to climate reality and sustainability messages

12:30 - More established organizations may require a slower start, with smaller steps forward as ideas

15:35 - James' first points of contact in an organization ahead of delivering a message

16:05 - Tools, strategies, and tools

17:30 - Project Drawdown: the science behind climate change and transitioning to being carbon neutral by 2050.