Guest: Clare Hill, Regenerative transition coach and farmer runs Roots to Regeneration program, where she helps farmers transition to regenerative methods.

Topics covered: Clare’s career journey, regenerative farming, storytelling for change, coaching, overcoming barriers.

Key message: Storytelling is key to driving the adoption of regenerative agriculture. It helps inspire change, overcome barriers, and connect with diverse audiences to foster broader acceptance.

Role of communication: Use real-life stories to engage and educate diverse audiences. Tailor messaging to specific groups (farmers, consumers, businesses). Share successes and challenges openly to build trust. Utilise multiple platforms (social media, farm visits, groups) for broader outreach.

The Bees' Knees Comms-Cast is brought to you by Pinstone, a B Corp award-winning PR and marketing agency specialising in food, farming and the environment. Speak to us if you want to engage your audience authentically on your sustainability story. www.pinstone.co.uk