“Value isn’t universal; it’s contextual.”

That is Coralie Bordeaux’s guiding principle for shaping how a global industrial company communicates value across markets, cultures, and customer expectations.

As Global Marketing Program Lead for Value Propositions at ABB Electrification, Coralie joins Copperberg Conversations to unpack what it truly takes to translate complexity into clarity at scale. This episode examines how global frameworks, local insight, and cross-functional collaboration come together to create value messaging that resonates everywhere—yet remains grounded in the realities of each market.

From turning technical depth into meaningful outcomes to empowering regional teams, Coralie offers leaders a practical lens for communicating value in a way that is strategic, credible, and human.

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Stay Connected:

- Connect with Coralie Bordeaux on LinkedIn - https://www.linkedin.com/in/coralie-bordeaux-a9496353/

- Join Copperberg’s online Business Manufacturing Community - https://bit.ly/3ZiYUoe

- Follow Copperberg: 

→ LinkedIn - https://bit.ly/cpprbrgLi

→ YouTube - https://bit.ly/cpprbrgYT

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Time Stamps: 

00:00 Introduction

02:13 What ABB Electrification Does

03:12 Inside Coralie’s Role

05:56 How Industrial Companies Communicate Value Today

07:09 Aligning Global Messaging with Local Realities

10:18 When Local Insight Changes the Strategy

13:45 Peer Exchange as a “Superpower”

14:33 Learning That Value Is Contextual

17:04 The Future of Value Messaging

18:50 Closing 

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Music sourced from Pixabay - https://bit.ly/3XZ2KSE