At e-connect – Power of 50 in February 2025, Copperberg gathered 50 digital commerce leaders in Cologne for a focused day of insight and exchange around the theme: “Transforming E-Commerce for Continuous Growth.”

From real-world challenges to future-facing strategies, this recap captures the moments that mattered.

Inside the Episode:

• Delegate Spotlights: Hear firsthand from attendees representing Kalmar, Sandvik, and Ammann Asphalt GmbH. From digital nudges to adoption roadblocks, their reflections show how e-commerce leaders are navigating change in different contexts.

• Keynote Soundbites: Discover what stood out from the main stage. From Roehm’s practical take on behavioral nudges to commercetools’ call for generational relevance, and Schneider Electric’s reality check on buyer expectations, these talks reframed what’s possible in modern B2B commerce.

• Roundtable Debriefs: With five interactive sessions running throughout the day, our moderators from Coveo, Sana Commerce, PROS, and Valtech reveal the patterns and takeaways they saw emerge, from the role of AI in personalization to unlocking pricing potential.

• Themes to Take Forward: From AI’s growing influence on the buyer journey to the importance of starting small and building confidence, the day’s conversations centered on one common theme: practical progress over perfection. As Kathy Miller of TVH reminded us, “Don’t boil the ocean.”

  
  

If you missed the event or want to revisit the standout moments, this episode brings the conversation to you, one voice at a time.

—

Time Stamps: 

00:00 Introduction

01:03 Insights from Delegates

03:00 Keynote Takeaways

12:01 Roundtable Discussions

14:54 Conclusion and Key Takeaways

—

Stay Connected:

- Join Copperberg’s online Business Manufacturing Community - https://bit.ly/3ZiYUoe

- Follow Copperberg: 

→ LinkedIn - https://bit.ly/cpprbrgLi

→ YouTube - https://bit.ly/cpprbrgYT

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Help Us Grow:

- We’d appreciate it if you could leave a review and follow us on your favorite podcast platform.

- Liked what you heard? Spread the word by sharing it with your network.

- Got feedback or questions? Drop us a line at [email protected]—we’d love to hear from you!

—
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Are inefficiencies quietly draining your service margins? In this episode of Copperberg Conversations on Manufacturing Matters, Kris Oldland, Editor-in-Chief at Copperberg, speaks with Luke Huckerby, Director of Strategic Business Development at Syncron, to discuss how OEMs can close profit gaps, strengthen customer relationships, and move confidently toward more advanced service models.

What You’ll Learn in This Episode:

• Advanced Services: Opportunities & ThreatsHow service contracts help secure long-term loyalty, drive recurring revenue, and why OEMs that don’t evolve risk losing ground to third-party providers and shifting customer expectations.
  

• Why Synergising Service Lifecycle Management Is EssentialLearn how linking operations across departments builds stronger service performance—and why service contracts are the natural point of alignment.
  

• What Are the Threats Lurking in Your Service P&L?From poor contract pricing to invisible revenue leaks, Kris and Luke reveal the traps hiding inside many OEM service organizations, and how to root them out.
  

• The Impact of Syncron’s New Contract Pricing SolutionFrom predictive costing to scalable pricing models, see how this solution helps OEMs simplify complexity and make smarter decisions faster.
  

• Does Critical Tech Offer a Competitive Edge—or Just Keep You in the Game?Why adopting advanced technology may give OEMs a head start today, but could soon become a basic requirement to stay relevant in an increasingly servitized market.

  
  

For OEMs serious about driving service transformation, this conversation is a powerful starting point.

—

Time Stamps: 

00:00 Introduction to the Discussion

05:06 Identifying Revenue Leakage in Service Contracts

07:00 The Shift from Cost Center to Profit Center

11:29 The Importance of Service Contracts

13:01 Data Flow Challenges in Service Organizations

19:59 Understanding Servitization and Its Steps

26:59 Understanding Customer-Based Pricing

34:49 Navigating Third-Party Threats

43:18 The Importance of Technology Adoption

52:28 OUTRO

—

Stay Connected:

- Join the Copperberg Business Manufacturing Community - https://bit.ly/3ZiYUoe

- Follow us on social media: 

→ LinkedIn - https://bit.ly/cpprbrgLi

→ YouTube - https://bit.ly/cpprbrgYT

—

Help Us Grow:

- We’d appreciate it if you could leave a review and follow us on your favorite podcast platform.

- Liked what you heard? Spread the word by sharing it with your network.

- Got feedback or questions? Drop us a line at [email protected]—we’d love to hear from you!

—

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In December 2024, 50 service and aftermarket leaders gathered in snowy Stockholm for the first-ever Sustainability in Service Summit. This episode brings you key moments from that day—from the pre-event workshop to the closing panel—through the voices of attendees, speakers, and partners. With a mix of keynote reflections, roundtable takeaways, and delegate insights, this episode captures how the industry is turning sustainability from aspiration into action.

Experience the pulse of the event:

- Workshop Kickoff: Step inside the exclusive pre-event workshop hosted by Syncron, where the theme Profit with Purpose challenged attendees to rethink the role of sustainability in driving margin and mission.

- Delegates in Focus: Service professionals at the event share what resonated most and what’s next on their sustainability roadmaps.

- Keynote Takeaways: Our speakers delivered keynote presentations on aligning sustainability with growth. From Kalmar’s service models to Tomra’s approach to empowering field teams, these sessions brought fresh thinking on how to merge profitability and purpose across the service lifecycle.

- Roundtable Insights: Get a front-row seat to the core discussions that shaped the day. During five rounds of peer-to-peer discussions, delegates and partners tackled real challenges—like internal buy-in, KPI alignment, and cross-functional silos—and surfaced practical strategies to build momentum toward more sustainable service practices. 

- Panel Reflections: Listen in as our expert panelists brought the day’s insights full circle. With themes of collaboration, transparency, and action at the forefront, the panel delivered a powerful closing message: sustainability is no longer a side initiative, it’s becoming the foundation of service strategy moving forward.

This episode delivers the kind of practical insight and strategic perspective that service leaders need to navigate complexity and drive results through sustainability.

—

Time Stamps: 

00:00 INTRO

01:08 Pre-Event Workshop

01:50 Setting the Tone with Lisa Hellqvist

02:51 Delegates in Focus

07:13 Keynote Takeaways

11:42 Roundtable Insights

19:38 Panel Reflections

22:33 Closing Thoughts

23:44 OUTRO

—

Stay Connected:

- Join Copperberg’s online Business Manufacturing Community - https://bit.ly/3ZiYUoe

- Follow Copperberg: 

→ LinkedIn - https://bit.ly/cpprbrgLi

→ YouTube - https://bit.ly/cpprbrgYT

—

Help Us Grow:

- We’d appreciate it if you could leave a review and follow us on your favorite podcast platform.

- Liked what you heard? Spread the word by sharing it with your network.

- Got feedback or questions? Drop us a line at [email protected]—we’d love to hear from you!

—

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In this episode of Copperberg Conversations on Manufacturing Matters, Anastasia Buyzhina-Ecker, Spare Parts Manager EMEA at Positec Germany, pulls back the curtain to share her journey of building Positec’s spare parts management in EMEA.

From managing complex relationships across global headquarters and regional subsidiaries to overcoming communication barriers, Anastasia demonstrates why a successful spare parts leader needs both soft skills and strategic insight to deliver consistent, meaningful results.

Join us as we discuss:

- Building Spare Parts Management from Scratch: Anastasia’s experience and insights from creating and refining Positec’s spare parts processes across EMEA, from inventory management to training dealers.

- Communicating with Global Stakeholders: Overcoming language barriers, bridging gaps between stakeholders, and mastering the delicate art of balancing global and regional interests within an international service supply chain.

- Expanding from DIY to Professional Markets: How Positec strategically transitioned into the professional B2B market, tackling heightened service expectations and inventory complexities along the way.

- Empowering Dealers through Transparency: Why dealer relationships are central to Positec’s growth strategy, the pivotal role of their dealer portal, and practical insights into keeping dealer networks aligned, satisfied, and effective.

- Future Opportunities: The importance of digital transformation, including AI-driven predictive services and dealer portals that streamline orders and repairs, offering an exciting preview into industry trends and practical tips for adopting new technologies to stay ahead competitively.

Throughout the episode, Anastasia emphasizes how critical effective communication and trust-building are for spare parts professionals navigating international roles, providing practical takeaways for those looking to enhance their own roles.

—

Time Stamps: 

00:00 INTRODUCTION

01:23 Anastasia's Career Path and Role at Positec

04:02 Understanding Positek's Operations and Market

05:49 Challenges of Managing Across Diverse Regions

11:48 Building Trust and Communication with Subsidiaries

14:59 Conflict Management and Team Dynamics

17:27 Team Structure and Responsibilities

19:14 The Role of a Manager in Supply Chain

23:08 Current Priorities and Market Focus

25:19 Challenges in the Professional Market

28:08 Milestones in Training and Development

31:35 Keeping Dealers Happy and Managing Expectations

33:26 Growth Areas in the Industry

35:47 Future Impact and Innovations

37:47 Proudest Achievements and Advice for New Managers

41:41 OUTRO

—

Stay Connected:

- Connect with Anastasia Buyzhina-Ecker on LinkedIn - https://www.linkedin.com/in/anastasia-buyzhina/ 

- Join Copperberg’s online Business Manufacturing Community - https://bit.ly/3ZiYUoe

- Follow Copperberg: 

→ LinkedIn - https://bit.ly/cpprbrgLi

→ YouTube - https://bit.ly/cpprbrgYT

—

Help Us Grow:

- We’d appreciate it if you could leave a review and follow us on your favorite podcast platform.

- Liked what you heard? Spread the word by sharing it with your network.

- Got feedback or questions? Drop us a line at [email protected]—we’d love to hear from you!

—

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In this episode of Copperberg Conversations on Manufacturing Matters, we explore what’s next for field service. Lisa Hellqvist, Copperberg’s Managing Director, sits down with Martin Knook, CEO of Gomocha, to explore how companies can adapt their field service operations to meet the demands of 2025 and beyond.

From sustainability to predictive maintenance, Martin and Lisa unpack the critical trends and challenges shaping the sector, offering actionable insights for industry leaders looking to stay ahead.

What You’ll Learn in This Episode:

- Sustainability in Field Service 

How businesses are adopting sustainable practices and how this shift is being driven by customer demand and regulatory compliance.

- The Evolution of Predictive Maintenance Why maturing predictive maintenance strategies is a cornerstone for operational efficiency and how data plays a critical role.

- Outcome-Based Services The growing trend of purchasing services over products and the generational shift driving this change.

- Addressing Talent ShortagesStrategies to bridge the skills gap, retain top talent, and reimagine the role of the field service technician.

Field service leaders and forward-thinkers alike will find this episode full of actionable insights to adapt and thrive in a shifting landscape.

—

Time Stamps: 

00:00 INTRO

02:10 Background of Martin Knook

12:03 Key Differentiators in Field Service Management

22:05 Sustainability in Field Service Operations

32:21 Navigating Complex Regulations in Field Service

39:44 Predictive Maintenance: Challenges and Opportunities

47:52 The Shift to Outcome-Based Service Models

54:36 Harnessing IoT Data for Intelligent Decision Making

57:50 Bridging the Generational Gap in Service Expectations

01:00:24 The Role of Assistive Technologies in Service

01:04:46 Addressing the Talent Shortage in Field Service

01:08:01 Reimagining Field Service Operations for the Future

01:18:09 OUTRO

—

Stay Connected:

- Connect with Martin Knook - https://www.linkedin.com/in/martinknook/

- Connect with Lisa Hellqvist - https://www.linkedin.com/in/lisahellqvist/ 

- Join Copperberg’s online Business Manufacturing Community - https://bit.ly/3ZiYUoe

- Follow Copperberg: 

→ LinkedIn - https://bit.ly/cpprbrgLi

→ YouTube - https://bit.ly/cpprbrgYT

—

Help Us Grow:

- We’d appreciate it if you could leave a review and follow us on your favorite podcast platform.

- Liked what you heard? Spread the word by sharing it with your network.

- Got feedback or questions? Drop us a line at [email protected]—we’d love to hear from you!

—

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In this special year-end episode, we reflect on the trends, challenges, and innovations that defined aftermarket services in 2024 and look ahead to 2025, exploring growth drivers and potential disruptors in the industry.

Our guest, Lisa Hellqvist, Co-Founder and Managing Director of Copperberg, shares her expert perspective, drawing from years of tracking the aftermarket sector’s evolution and countless conversations with industry leaders.

What You’ll Learn in This Episode:

- 2024 Trends and Challenges in Aftermarket Services

Discover the key themes that emerged this year, including the critical role of resilience in overcoming disruptions and adaptability in managing rapid change. Lisa shares a compelling example of how a mid-sized manufacturer turned supply chain delays into an opportunity by adopting 3D printing and reimagining their service strategy.

- Workforce Challenges: Balancing Upskilling and Digital Transformation

How companies are addressing the talent gap while navigating digital transformation. From blended workforce strategies to creative approaches like VR-driven gamification and "returnships," Lisa shares surprising strategies that are helping companies upskill their teams and build a digitally competent workforce.

- Evolving B2B Customers: The Rise of the Informed Buyer

An exploration of how B2B customers are becoming more demanding, informed, and focused on long-term value and sustainability. Lisa paints a vivid picture of today’s customer expectations and assesses how well the industry has adapted, identifying where companies excel and where there’s room for improvement.

- 2025 Outlook: Growth Drivers, AI Assistance, and Circular Economy

A look ahead at the biggest growth opportunities for aftermarket services in 2025, including predictive maintenance, circular economy models, and AI-powered service assistants. Lisa shares a bold prediction for how AI will transform service delivery while emphasizing the importance of aligning value-driven strategies with customer needs.

Throughout the episode, Lisa provides actionable insights, real-world examples, and thoughtful analysis, offering listeners a roadmap for tackling challenges and seizing opportunities in 2025.

—

Time Stamps: 

00:00 INTRO

00:30 Reflecting on 2024: Trends in Aftermarket Services

08:09 Upskilling the Workforce: Balancing Digital Transformation

17:17 Evolving B2B Customer Expectations: The Informed Buyer

24:26 Growth Opportunities: Predictive Maintenance and Circular Economy

31:21 Bold Predictions for 2025: AI-Powered Assistance in Service

36:03 Staying Informed: Resources for Industry Professionals

42:39 OUTRO

—

Related Resources:

On Aftermarket and Service: 

On Value: 

Recommended websites:

- Copperberg: https://www.copperberg.com/

- Field Service News: https://fieldservicenews.com/

People to follow:

- Lisa Hellqvist: https://www.linkedin.com/in/lisahellqvist/

- Kris Oldland: https://www.linkedin.com/in/kris-oldland/

—

Stay Connected:

- Join Copperberg’s online Business Manufacturing Community - https://bit.ly/3ZiYUoe

- Follow Copperberg: 

→ LinkedIn - https://bit.ly/cpprbrgLi

→ YouTube - https://bit.ly/cpprbrgYT

—

Help Us Grow:

- We’d appreciate it if you could leave a review and follow us on your favorite podcast platform.

- Liked what you heard? Spread the word by sharing it with your network.

- Got feedback or questions? Drop us a line at [email protected]—we’d love to hear from you!

—

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In-person industry events are more than just networking opportunities; they’re powerful engines for business growth, especially in hard-to-reach sectors like manufacturing. In this episode of Copperberg Conversations on Manufacturing Matters, Åsa Karphammar, Commercial Director at Copperberg, and Amjy Hussain, Senior Business Development Manager for Europe and North America at Copperberg, share their expertise on how to maximize the value of these events.

Join us as we discuss:

- Success Stories: Real-world examples of how companies have leveraged in-person events to secure deals, forge lasting relationships, and inspire new product innovations.

- Navigating Industry Peculiarities: Why manufacturing and service leaders find unique value in face-to-face interactions and how events overcome challenges that traditional outreach methods can’t address.

- Data and Technology in Event Success: The growing importance of data-driven insights and event tech in tracking ROI, nurturing relationships, and creating post-event impact.

- Maximizing Value from Event Participation: Practical advice for companies on how to make the most of their presence at events, from engaging senior leaders to repurposing knowledge gained for strategic wins.

- Evolving Sponsor Expectations: How sponsors are moving beyond traditional visibility to prioritize engagement, customization, and quality connections with the right audience.

This episode offers actionable advice and expert insights to help you rethink the role of in-person events in your business strategy. From building lasting relationships to aligning event participation with strategic goals, Åsa and Amjy provide a practical framework for success. At its core, their discussion underscores a vital takeaway: while technology enhances event impact, the real power of events lies in fostering genuine human connections and meaningful engagement.

—

Time Stamps: 

00:00 INTRO

02:42 Success Stories from Copperberg Events

13:07 Engaging Senior Leaders: The Value of Face-to-Face Communication

19:19 Leveraging Data and Technology for Event ROI

26:31 Maximizing Value from In-Depth Conversations

31:47 Maximizing Value at Physical Events

38:45 Evolving Partner Expectations in Event Participation

47:13 The Importance of Continuous Engagement

55:32 Measuring Success: KPIs and ROI in Events

01:01:08 OUTRO

—

Stay Connected:

- Connect with Åsa Karphammar on LinkedIn - https://www.linkedin.com/in/asa-karphammar/

- Connect with Amjy Hussain on LinkedIn - https://www.linkedin.com/in/amjyhussain/

 - Join Copperberg’s online Business Manufacturing Community - https://bit.ly/3ZiYUoe

- Follow Copperberg: 

→ LinkedIn - https://bit.ly/cpprbrgLi

→ YouTube - https://bit.ly/cpprbrgYT

—

Help Us Grow:

- We’d appreciate it if you could leave a review and follow us on your favorite podcast platform.

- Liked what you heard? Spread the word by sharing it with your network.

- Got feedback or questions? Drop us a line at [email protected]—we’d love to hear from you!

—

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In October 2024, 50 aftermarket leaders gathered in Copenhagen to discuss strategies to elevate the customer experience by integrating customer-centric practices in the service lifecycle. This episode brings you key moments from that event through the delegates’ eye. With a mix of keynote summaries, delegate reflections, and roundtable insights, this episode paints a vivid picture of how industry leaders are navigating and driving service excellence.

00:00 Introduction to Copperberg Conversations

In this episode, we break down the complexities of sustainability in the aftermarket and services industry, offering practical insights and real-world examples to help you balance profitability with long-term ESG goals.

Our guest, Lisa Hellqvist, Co-Founder and Managing Director of Copperberg, will give an overview of how and why, over the years, the sustainability agenda has grown in significance within the sector, the business case for sustainability, the challenges of embedding sustainable practices into your business, and the steps you can take now to stay ahead. 

Join us as we discuss:

- Challenges and Opportunities: The barriers companies face in turning sustainability goals into action and how some have turned these challenges into profitable opportunities. 

- Designing and Proving Sustainable Practices: Real-world examples of companies rethinking product design and adopting holistic approaches that align commercial and environmental goals, as well as effective strategies for measuring and communicating sustainable value to stakeholders.

- Embedding Sustainability Across the Organization: How to secure leadership buy-in, integrate sustainability into sales and service teams, and create a lasting cultural shift that ensures sustainability becomes part of the company’s DNA.

As sustainability continues to shape industry expectations, companies that proactively embed it into their core operations will find themselves not only meeting regulatory and customer demands but also setting the pace for a future where responsible practices define success. This episode provides the tools and inspiration for industry leaders to move from intention to action, transforming sustainability into a cornerstone of a resilient, forward-thinking business.

—

Time Stamps: 

00:00 Introduction to Copperberg Conversations

04:42 Forces Driving Sustainability in Aftermarket Services

09:30 Challenges of Integrating Sustainable Practices

17:48 Designing for Service and Sustainability

25:44 The Value of Sustainable Solutions

32:06 Customer Preference for Sustainable Services

34:40 Driving Profitability through Refurbishment Programs

45:05 Service Function as a Moneymaker and Competitive Advantage

47:47 Upcoming Event: Sustainability in Service Summit in Stockholm

48:45 Outro

—

Stay Connected:

- Connect with ⁠Lisa Hellqvist on LinkedIn⁠ - ⁠https://www.linkedin.com/in/lisahellqvist/⁠ 

- Join Copperberg’s ⁠online Business Manufacturing Community⁠ - https://bit.ly/3ZiYUoe

- Follow Copperberg: 

→ ⁠LinkedIn⁠ - https://bit.ly/cpprbrgLi

→ ⁠YouTube⁠ - https://bit.ly/cpprbrgYT

—

Help Us Grow:

- We’d appreciate it if you could leave a review and follow us on your favorite podcast platform.

- Liked what you heard? Spread the word by sharing it with your network.

- Got feedback or questions? Drop us a line at [email protected]—we’d love to hear from you!

—

Music sourced from ⁠Pixabay⁠ - https://bit.ly/3XZ2KSE

In this episode of Copperberg Conversations on Manufacturing Matters, we take an inside look at the journey behind Copperberg’s “Power of 50” event format. This exclusive gathering is designed to bring together 50 top manufacturing leaders for one day of immersive on-site activities encompassing keynote speeches, roundtable discussions, and networking. Our guests, Lisa Hellqvist, Co-Founder and Managing Director of Copperberg, and Malin Mostofi, Marketing Director at Copperberg, share the story behind this exclusive event experience and the challenges that shaped its creation. 

From navigating the turbulent period of the COVID-19 pandemic to rethinking how events should drive value, Lisa Hellqvist and Malin Mostofi provide a transparent account of the resilience and strategic thinking that helped establish “Power of 50” as a standout format in the manufacturing industry. Their reflections highlight how exclusive, well-curated events provide senior leaders the opportunity to connect with peers and exchange insights in a neutral setting—transforming the event into a “massive workshop for leaders,” as Lisa Hellqvist describes it.

Join us as we discuss:

- The Evolution of Copperberg’s Event Model: How the pandemic forced Copperberg to adapt its strategy and led to the birth of the “Power of 50” format.

- The Power of Intimate Gatherings: Why smaller, high-impact events can spark deeper conversations and generate lasting value for leaders in manufacturing.

- Creating Conversations That Matter: How Copperberg balances the needs of event partners with the interests of delegates to ensure meaningful, actionable dialogue.

- The “Aha” Moment: The signals that show an event is working and how the “Power of 50” format creates those moments where everything just clicks.

- The Lasting Impact of 'Power of 50': Why this format continues to resonate with attendees and how it fosters lasting connections and industry insights.

Creating the “Power of 50” event format wasn’t an overnight success—it’s a story of overcoming challenges, tough decisions, and ultimately, a shift in focus to deliver what really matters. 

—

Time Stamps: 

00:00 Introduction to Copperberg Conversations

02:28 Personal Journeys in the Events Industry

12:02 Navigating Challenges: The Impact of the Pandemic

22:40 The Birth of the Power of 50 Event Format

30:30 Creating Meaningful Connections at Events

50:17 The Lasting Power of the Power of 50

54:37 Outro

—

Stay Connected:

- Connect with Lisa Hellqvist on LinkedIn - https://www.linkedin.com/in/lisahellqvist/ 

- Connect with Malin Mostofi on LinkedIn - https://www.linkedin.com/in/malinpetterson/

- Join Copperberg’s online Business Manufacturing Community - https://bit.ly/3ZiYUoe

- Follow Copperberg: 

→ LinkedIn - https://bit.ly/cpprbrgLi

→ YouTube - https://bit.ly/cpprbrgYT

—

Help Us Grow:

- We’d appreciate it if you could leave a review and follow us on your favorite podcast platform.

- Liked what you heard? Spread the word by sharing it with your network.

- Got feedback or questions? Drop us a line at [email protected]—we’d love to hear from you!

—

Music sourced from Pixabay - https://bit.ly/3XZ2KSE