In this episode of Copperberg Conversations on Manufacturing Matters, we explore the evolving role of thought leadership in manufacturing and its growing significance for industry differentiation. With digital content saturating the market, crafting impactful thought leadership that resonates with a discerning and often skeptical audience is more challenging than ever. Our guests, Lisa Hellqvist, Co-Founder and Managing Director of Copperberg, and Malin Mostofi, Marketing Director at Copperberg, offer practical insights on creating content that captures attention and builds lasting credibility.
- The Evolution of Thought Leadership: How it has become a critical focus for manufacturers and what makes it distinct from other content marketing efforts.
- Crafting a Unique Perspective: How companies can develop a compelling point of view that truly connects with their target audience.
- Strategic Alignment and Credibility: The importance of integrating thought leadership into broader marketing strategies and balancing storytelling with data.
- The Value of Neutrality: Why being a neutral content provider boosts credibility and how this approach drives meaningful impact in the manufacturing sector.
- Future Outlook: How AI and digital tools are reshaping the content marketing space and what kind of mindset companies need to do to adapt to stay ahead.
Throughout the episode, Lisa and Malin provide real-world examples and actionable advice for marketing leaders seeking to differentiate their brands and build stronger industry influence through thought leadership.
00:00 Introduction
02:06 The Evolution of Thought Leadership in Manufacturing
10:22 Crafting Engaging Content for the Manufacturing Sector
15:50 Developing a Unique Perspective
20:03 Bridging the Gap: Connecting Companies with Their Audience
21:17 How Thought Leadership Pieces Connect to the Broader Business Strategy
24:55 Measuring the Impact of Thought Leadership
29:55 The Role of Neutrality in Thought Leadership
39:38 The Future of Content Creation and AI's Role in It
- Connect with Lisa Hellqvist on LinkedIn - https://www.linkedin.com/in/lisahellqvist/
- Connect with Malin Mostofi on LinkedIn - https://www.linkedin.com/in/malinpetterson/
- Join Copperberg’s online Business Manufacturing Community - https://bit.ly/3ZiYUoe
→ LinkedIn - https://bit.ly/cpprbrgLi
→ YouTube - https://bit.ly/cpprbrgYT
- We’d appreciate it if you could leave a review and follow us on your favorite podcast platform.
- Liked what you heard? Spread the word by sharing it with your network.
- Got feedback or questions? Drop us a line at [email protected]—we’d love to hear from you!
Music sourced from Pixabay - https://bit.ly/3XZ2KSE
