In this replay episode, we cover why it's so important to clearly convey the reasons you are pursuing business school. What will an MBA help you achieve that you couldn't otherwise accomplish? Even though many programs don't specifically ask this question, that doesn't mean applicants shouldn't be prepared with a strong answer. Other topics covered include: Common reasons for pursuing an MBA Four candidate types that need to ensure they have clear reasons for wanting the degree Reasons for wanting an MBA that you should probably not mention in your materials