In this episode of Communication Breakdown, Steve Dowling and Craig Carroll serve up their second annual Thanksgiving roundup of the year’s biggest corporate comms stories. They revisit three defining moments: the tariff turmoil that forced CEOs into strategic silence, Mark Benioff’s abrupt and confusing political pivot, and the astronomer CEO’s viral kiss-cam crisis. Across each case, they examine why timing, intent, and internal preparedness shape whether silence protects or exposes a company. For PR and corporate reputation professionals, this episode highlights how leaders can manage vacuum moments, avoid improvisation disasters, and maintain credibility when stakes are high.

Takeaways

• Silence only works when it is managed, signaled, and backed by a clear internal stance.
• Trade groups can offer insulation, but individual CEO voices still carry more narrative impact.
• CEO improvisation creates reputational risk when personal commentary blurs with corporate messaging.

Topics Mentioned
strategic silence, tariff communications, political alignment, CEO freelancing, corporate values, crisis governance, resignation sequencing, reputational recovery, timing strategy, stakeholder expectations, brand signaling

Companies Mentioned
S&P, American Eagle, Salesforce, Tesla, ICE, Astronomer

Episode Hashtags
#SP500 #AmericanEagle #Salesforce #Tesla #ICE #Astronomer #CorporateCommunications #CrisisManagement #ReputationStrategy #LeadershipCommunication #StakeholderEngagement #PublicAffairs #CrisisPlaybook #StrategicSilence #NarrativeControl #PRStrategy #ShawnPNeal #AdvoCast #OCRNetwork


Communication Breakdown is a production of the Observatory on Corporate Reputation.
Hosted by Craig Carroll and Steve Dowling.
Produced by Shawn P Neal and the team at AdvoCast.

For questions, feedback, or episode suggestions, reach out at [email protected]

In this episode of Communication Breakdown, Steve Dowling and Craig Carroll break down two corporate communication failures shaping headlines this week. First, they explore the Wall Street Journal’s catalog of mass-layoff missteps, analyzing why companies keep choosing speed over dignity and how media coverage is normalizing inhumane practices. Then they turn to Marriott’s collapsed partnership with Sonder, where guests were evicted mid-stay with little warning. Steve and Craig examine how a breakdown in partner communication became a direct reputational hit to Marriott and what it reveals about the CPR triangle of claims, perceptions, and reality. For PR and communications pros, the episode offers a clear look at how operational failures become communication crises when empathy and continuity disappear.

Takeaways

• Mass emails and glitchy digital notifications turn layoffs into dignity failures, eroding internal trust long after the cuts.
• Companies misread cautionary tales as permission structures.
• Telegraphing layoffs creates prolonged fear, productivity collapse, and early attrition of top performers.

Topics Mentioned
layoff communications, digital notifications, employee dignity, internal trust, media normalization, trend reporting, telegraphing layoffs, employee anxiety, rumor dynamics, partnership risk, customer continuity, CPR triangle, hospitality communications, brand liability, crisis amplification, operational incompatibility, integration risks, narrative control

Companies Mentioned
Amazon, Target, Southwest Airlines, Marriott, Sonder, Bloomberg


Episode Hashtags
 #Amazon #Target #SouthwestAirlines #Marriott #Sonder #Bloomberg #CorporateCommunications #CrisisComms #InternalComms #ReputationManagement #Layoffs #Leadership #BrandTrust #HospitalityIndustry #StrategicComms #PublicRelations #ShawnPNeal #AdvoCast #OCRNetwork








Communication Breakdown is a production of the Observatory on Corporate Reputation.
Hosted by Craig Carroll and Steve Dowling.
Produced by Shawn P Neal and the team at AdvoCast.

For questions, feedback, or episode suggestions, reach out at [email protected]

In this episode of Communication Breakdown, Steve Dowling and Craig Carroll examine Alex Karp’s high-volume media tour and the communications strategy behind Palantir’s recent spotlight moment. They break down Karp’s contradictory messaging, his embrace of grievance politics, and the reputational risks of keeping a company’s core narrative intentionally opaque.

The hosts also turn to Walmart’s downsized Thanksgiving basket, the political firestorm that followed, and how transparency and timing collided in today’s hyper-charged information environment. This episode maps two very different cases that reveal the tension between controlling attention and maintaining trust, a dynamic every communications leader faces.

Takeaways

• Karp’s communication approach relies on narrative contradiction, which can generate attention but undermines clarity and credibility.
• Palantir’s CEO is framing skepticism as moral persecution, which reshapes market pressure into identity politics.
• Walmart’s Thanksgiving basket shows how operational decisions can become political signals in a low-friction information environment.
• High visibility forces companies to anticipate how even neutral actions get pulled into political debate.

Topics Mentioned
Narrative contradiction, CEO communication, AI valuations, grievance messaging, media strategy, retail inflation, symbolic pricing, political perception, transparency, reputation management


Companies Mentioned
Palantir, Nvidia, Walmart

Episode Hashtags
#Palantir #Nvidia #Walmart #CorporateCommunications #PublicRelations #ReputationManagement #CrisisComms #CEOComms #MediaStrategy #PoliticalCommunication #StakeholderTrust #BrandPerception #NarrativeStrategy #ShawnPNeal #AdvoCast #OCRNetwork

Communication Breakdown is a production of the Observatory on Corporate Reputation.
Hosted by Craig Carroll and Steve Dowling.
Produced by Shawn P Neal and the team at AdvoCast.

For questions, feedback, or episode suggestions, reach out at [email protected]

In this episode of Communication Breakdown, hosts Steve Dowling and Craig Carroll unpack the major themes from the 2025 PRovoke Global Summit in Chicago — from the rise of the “Richilante” to the paradoxes shaping corporate reputation today. Craig recaps the week’s standout panels, exploring how PR leaders are navigating cynicism, privilege, and fairness in what was called “the age of rage.” Together, the hosts examine why communicators must balance speed with restraint, clarity with coherence, and outrage with empathy — and why the future of reputation management might sound more like conducting than controlling.

Takeaways

• The newly coined “Richilante” reflects a growing class of privileged consumers who wield outrage to influence social and corporate agendas.
• Fairness — not just price or policy — is at the heart of today’s consumer reactions
• The K-shaped economy mirrors a communications divide: both wealthy and struggling consumers feel disenfranchised but express it differently.
• Communicators must reconcile contradictions — between purpose and cultural relevance, speed and reflection, clarity and coherence.

Topics Mentioned
Corporate reputation, PRovoke Global Summit, privilege and outrage, fairness, K-shaped economy, consumer cynicism, AI in communication, misinformation, integrity, coherence, purpose vs. cultural relevance, crisis communication, ethics in PR, outrage culture, media trust, corporate values

Companies Mentioned
Maslansky & Partners, UnitedHealth, McDonald’s, Deloitte, American Eagle, Cracker Barrel

Episode Hashtags
#MaslanskyAndPartners #UnitedHealth #McDonalds #Deloitte #AmericanEagle #CrackerBarrel #ProvokeGlobal #CorporateCommunications #PublicRelations #CrisisCommunication #ConsumerTrust #AIinPR #EthicalLeadership #BrandReputation #Fairness #Cynicism #Integrity #ReputationManagement #ShawnPNeal #AdvoCast #OCRNetwork



Communication Breakdown is a production of the Observatory on Corporate Reputation.
Hosted by Craig Carroll and Steve Dowling.
Produced by Shawn P Neal and the team at AdvoCast.

For questions, feedback, or episode suggestions, reach out at [email protected]

When the President rewrites your press release, how fast do you fact-check him?In this episode of Communication Breakdown, Steve Dowling and Craig Carroll break down how Toyota calmly but firmly corrected Donald Trump after he exaggerated the company’s U.S. investment plans — live from an aircraft carrier in Tokyo Bay. With global reputations on the line, Toyota showed how to reclaim narrative ownership without picking a fight. It’s a masterclass in precision, tone, and institutional discipline.Then, the hosts turn to the ongoing U.S. government shutdown and the growing economic ripple effects for business. From delayed IPOs to unpaid TSA workers, what role should companies play in projecting stability — or pushing for resolution? Steve and Craig explore how corporate credibility gets redefined in moments of national dysfunction, and why empathy and operational resilience might be the only playbook that matters.

Takeaways

• Toyota responded with speed, facts, and composure — a case study in credibility control
• In high-stakes messaging, tone is what makes truth believable
• Internal communications drive external trust — especially in uncertain times
• Businesses don’t need to be saviors, but they do need to be steady

Topics Mentioned
narrative arbitrage, leadership communications, corporate fact-checking, reputational resilience, government shutdown, employee empathy, economic confidence, business leadership, corporate tone, stakeholder trust

Companies Mentioned
Toyota, Salesforce, Coca-Cola, United Airlines, Hilton, Unilever, ICE, SEC, U.S. Chamber of Commerce, Business Roundtable

Episode Hashtags
#Toyota #NarrativeIntegrity #Trump #GovernmentShutdown #CorporateLeadership #CrisisComms #BusinessInfluence #EmployeeComms #StakeholderTrust #PoliticalRisk #ReputationalResilience #ShawnPNeal #AdvoCast #OCRNetwork

Communication Breakdown is a production of the Observatory on Corporate Reputation.
Hosted by Craig Carroll and Steve Dowling.
Produced by Shawn P Neal and the team at AdvoCast.

For questions, feedback, or episode suggestions, reach out at [email protected]

Last week’s misstep made headlines. This week’s silence made it worse.

In this episode of Communication Breakdown, Steve Dowling and Craig Carroll revisit the unraveling of Salesforce CEO Marc Benioff’s leadership narrative and why his five-day pause during Dreamforce may have done more reputational damage than the quote that started it all. When values-led leaders start hedging, audiences don’t just get confused, they recalibrate trust.Then, a sharp turn to Disney’s spin on subscriber loss. After 1.7 million users reportedly canceled Disney+ and Hulu, internal voices tried to downplay the data. But without clear numbers or a confident narrative, spin isn’t a strategy — it’s a spotlight on uncertainty.

Takeaways
● You can’t walk back a values inversion with a vague tweet
● Silence after a crisis is its own kind of statement
● When stakeholders act faster than leadership, they become the moral center
● Fuzzy messaging around basic facts creates narrative risk

Topics Mentioned
narrative integrity, leadership messaging, walkback strategy, stakeholder alignment, crisis communication, subscriber churn, framing risk, media relations, moral branding, communications missteps, brand perception

Companies Mentioned
Salesforce, Disney, Hulu, ABC, New York Times, ICE, FCC, Antenna, NBC, Time Magazine

Episode Hashtags
#Salesforce #MarcBenioff #Dreamforce #DisneyPlus #Hulu #CorporateReputation #NarrativeIntegrity #CrisisComms #LeadershipMessaging #SubscriberChurn #MediaRelations #StakeholderTrust #ShawnPNeal #AdvoCast #OCRNetwork

Communication Breakdown is a production of the Observatory on Corporate Reputation.
Hosted by Craig Carroll and Steve Dowling.
Produced by Shawn P Neal and the team at AdvoCast.

For questions, feedback, or episode suggestions, reach out at [email protected]

When your CEO lands a New York Times profile to kick off your flagship conference, the headlines shouldn’t be about the National Guard.

In this episode of Communication Breakdown, Steve Dowling and Craig Carroll analyze Salesforce CEO Marc Benioff’s stunning off-script moment — suggesting Trump send armed forces to San Francisco — just days before Dreamforce. What was meant to be a curtain-raiser turned into a narrative collapse. From mixed messaging to an awkward walk-back tweet, the team dissects what happens when a brand built on moral leadership suddenly echoes law-and-order politics… from a private jet.Later in the episode,

Craig previews a new OCR report: 10 Landmark Cases Every Board and CCO Must Know, highlighting how narrative consistency is no longer just a comms best practice — it’s a legal expectation.

And finally, a rare PR win: United Airlines pulls off a broadcast-quality live shot from 30,000 feet using Starlink. Why it worked, and what the industry can learn.

Download the Cast Law Tracker, “10 Landmark Cases Every Board and CCO Must Know. How Courts and Regulators Are Turning Narrative Contradictions Into Oversight Failures ” here: https://ocrnetwork.com/briefing/10courtcasesforccos

Takeaways

• Walking back a quote is not the same as undoing the damage
• Comms guardrails aren’t constraints — they’re credibility insurance
• Courts are treating contradictions in public messaging as legal liabilities
• Narrative integrity is the new material risk — boards ignore it at their peril

Topics Mentioned
leadership misalignment, narrative integrity, Dreamforce, brand trust, PR walkbacks, CEO media training, stakeholder expectations, legal risk, board governance, AI strategy, live broadcasting, Wi-Fi innovation

Companies Mentioned
Salesforce, New York Times, Time Magazine, United Airlines, Starlink, NBC, Tesla

Episode Hashtags
#Salesforce #MarcBenioff #Dreamforce #NarrativeIntegrity #BoardGovernance #CorporateCommunications #CrisisComms #CEOComms #PublicRelations #LegalRisk #UnitedAirlines #Starlink #ShawnPNeal #AdvoCast #OCRNetwork

Communication Breakdown is a production of the Observatory on Corporate Reputation.
Hosted by Craig Carroll and Steve Dowling.
Produced by Shawn P Neal and the team at AdvoCast.

For questions, feedback, or episode suggestions, reach out at [email protected]

The headlines say outrage.
The data says: not a thing.

In this episode of Communication Breakdown, Steve Dowling and Craig Carroll break down two cases where reputation was on the line — and how silence, when strategic, can say more than any statement.

 🏈 First, the NFL names global superstar Bad Bunny as its Super Bowl 60 halftime act. The political right lights up with criticism — but the league, its sponsors, and its broadcast partner NBC all stay quiet. No walk-backs. No clarifications. Just disciplined alignment. Why? Because the numbers don’t just justify the choice — they demand it.

 🤖 Meanwhile, Deloitte Australia is caught using generative AI to help draft a $300K government report — complete with a fabricated quote from a federal judge. Their response? A partial refund and a few footnotes. No apology. No public process improvement. And no trust-building.

This week, Steve and Craig explore:

• Why sponsors’ silence around Bad Bunny is a case study in strategic stillness
• How symbolic nostalgia distorts brand risk perception
• What Deloitte’s AI misfire reveals about cultural readiness and credibility gaps
• Why communicators must now own AI traceability — not just output polish

👂 Two stories, one core lesson: in the age of AI and outrage, credibility is earned by how you manage the moment, not just how you message it.

Topics Mentioned
culture wars, strategic silence, Super Bowl halftime shows, stakeholder alignment, AI hallucinations, enterprise governance, reputation risk, brand sponsorship, cultural proximity, transparency, symbolic nostalgia, credibility management, traceability, disclosure, trust erosion

Companies Mentioned
NFL, Roc Nation, NBC, Deloitte, Microsoft, Newsmax, Spotify, YouTube, Nielsen

Episode Hashtags
#NFL #Deloitte #RocNation #Microsoft #Newsmax #Spotify #YouTube #Nielsen #SuperBowl #ArtificialIntelligence #CorporateReputation #CrisisComms #StakeholderTrust #AICompliance #CulturalRelevance #PublicRelations #StrategicSilence #ShawnPNeal #AdvoCast #OCRNetwork #BadBunny

Communication Breakdown is a production of the Observatory on Corporate Reputation.
Hosted by Craig Carroll and Steve Dowling.
Produced by Shawn P Neal and the team at AdvoCast.

For questions, feedback, or episode suggestions, reach out at [email protected]

In this episode of Communication Breakdown, Steve Dowling and Craig Carroll dissect how companies are mistaking noise for signal—and paying the price. From the surprising data behind Jimmy Kimmel’s suspension fallout at Disney to the bot-fueled backlash against Cracker Barrel’s rebrand, the hosts explore how misreading public sentiment and failing to align values with action opens the door for reputational damage. They introduce the concept of “narrative arbitrage”—a new kind of reputational risk where bad actors weaponize corporate messaging gaps for cultural or political gain. With real-time case studies and predictive insight, Steve and Craig lay out a roadmap for communicators navigating reputational minefields in the age of bots, culture wars, and chaos agents.

Takeaways

• Customer behavior—not social media volume—is the real reputational signal.
• Disney’s 5X subscriber churn during Kimmel’s suspension was the clearest signal of consumer sentiment.
• Bots amplify backlash but rarely invent it—Cracker Barrel’s mistake was ignoring real diners.
• Narrative arbitrage describes when outsiders weaponize a brand’s contradictions for political or personal gain.

Topics Mentioned
Narrative arbitrage, brand alignment, bots and amplification, reputational risk, cultural backlash, stakeholder trust, brand identity, narrative contradiction, chaos agents, crisis communication

Companies Mentioned
Disney, Cracker Barrel, Target, Meta, Washington Post, YouTube, Microsoft, NFL, Alphabet

Episode Hashtags
#Disney #CrackerBarrel #Target #Meta #YouTube #NFL #Microsoft #BrandReputation #CrisisCommunication #NarrativeControl #PublicRelations #StrategicMessaging #StakeholderAlignment #NarrativeArbitrage #ShawnPNeal #AdvoCast #OCRNetwork

Produced by Shawn P Neal at AdvoCast

Communication Breakdown is a production of the Observatory on Corporate Reputation.
Hosted by Craig Carroll and Steve Dowling.
Produced by Shawn P Neal and the team at AdvoCast.

For questions, feedback, or episode suggestions, reach out at [email protected]

In this episode of Communication Breakdown, hosts Steve Dowling and Craig Carroll mark the podcast’s one-year anniversary with a deep dive into two high-stakes moments in corporate communications. First, they break down Disney’s handling of Jimmy Kimmel’s abrupt suspension and return to air—an event that raised profound questions about corporate neutrality, free speech, and leadership under political pressure. Then they contrast that with Starbucks’ swift, quiet containment of a viral misinformation incident involving a barista, a teacup, and the memory of Charlie Kirk. Together, the two stories illuminate what happens when companies lean into—or away from—clarity, speed, and principle in emotional public moments. This episode offers a sharp look at the cost of corporate silence, the “Kimmel Effect,” and why even quiet moves can speak volumes.

Takeaways

• The “Jimmy Kimmel Effect” shows how attempted censorship can amplify a message and a brand.
• Disney’s attempt at neutrality backfired by failing to articulate values or principles.
• In contrast, Starbucks executed a textbook response: fast, transparent, and proportionate.

Topics Mentioned
Free speech, censorship, narrative contradiction, crisis containment, corporate values, leadership clarity, affiliate backlash, political pressure, reputation risk, internal trust, public perception, workplace statements, brand safety, misinformation, suppression effects

Companies Mentioned
ABC, Walt Disney Company, ACLU, Nextstar, Sinclair, Starbucks

Episode Hashtags
#Disney #ABC #ACLU #Starbucks #JimmyKimmel #FreeSpeech #CrisisCommunication #ReputationManagement #CorporateLeadership #MediaStrategy #BrandTrust #CharlieKirk #SuppressionEffect #KimmelEffect #NarrativeContradiction #ShawnPNeal #AdvoCast #OCRNetwork




Communication Breakdown is a production of the Observatory on Corporate Reputation.
Hosted by Craig Carroll and Steve Dowling.
Produced by Shawn P Neal and the team at AdvoCast.

For questions, feedback, or episode suggestions, reach out at [email protected]