Brittni Schroeder is a business coach and marketing strategist who's built her business on automation, sales funnels, and helping entrepreneurs scale without burning out. But what caught my attention wasn't her impressive background—working with clients featured in The Wall Street Journal and Good Morning America, running a magazine, founding a nonprofit—it was the fact that she's in her third year of hosting the Fusion Collective Business Summit with 30 speakers. And she's doing it differently than most people.

I met Brittni through the Flodesk partners Slack channel, and what struck me immediately was how thoughtfully she approaches collaboration. She's not chasing big names for the sake of visibility. She's not recycling the same tired topics everyone else is covering. She's curating experiences that actually serve her audience—even if that means saying no to speakers who don't align.

What sets Brittni apart is her willingness to be honest about what works and what doesn't. She talks openly about the chaos of her first summit, the frustration of speakers who ghost, and the evolution of going from 10 speakers to 30. But she also talks about the magic that happens when you mentor people coming up behind you, the power of paying it forward, and why your closest circle matters more than your follower count.

So if you've ever thought about hosting a summit but didn't know where to start, if you're tired of surface-level collaboration and want to build something real, or if you just love conversations about community and doing business with integrity, this one's for you.

👉 Grab your free spot at the Fusion Collective Business Summit (Feb 3-5): https://courses.brittnischroeder.com/a/2147832720/Gq2kzmCT

👉 Join coCreator Society: cocreatorsociety.com

🗒️ Show Notes: https://rachelbusinesscoach.com/behind-the-scenes-of-building-a-summit-that-actually-serves-your-audience/

I'm doing a podcast episode about why I'm using a challenge to launch my next intensive... while actively running that challenge.

Yeah, it's meta. But here's why I wanted to talk about it:

Challenges are one of the most misunderstood tools in online business. People either think they're gimmicky and salesy, or they think they're this huge, complicated thing that requires a massive audience and a million-dollar tech stack.

Neither of those things is true.

In this episode, I'm pulling back the curtain on why I chose to use a challenge to launch my next Society intensive, what makes a challenge actually work, and why this format might be one of the smartest moves you could make in your business this year.

In This Episode:

1. What a challenge actually is (and what it's not)
2. Why challenges work better than webinars, email sequences, or "just posting about it"
3. The five things that make a challenge actually effective (most people get at least three of these wrong)
4. How challenges filter the right people in—without being salesy or manipulative
5. Why I'm running this specific challenge for the second time (and what I learned the first time)
6. How to know if a challenge makes sense for your business

Action Steps:

1. Ask yourself: Is there one transformation I could guide people through in 5 days?
2. Think about what your audience keeps asking you—could that become a challenge?
3. Consider whether a challenge could help you validate an idea before building the full offer

Challenges aren't just for big launches or people with huge audiences. They're for anyone who wants to build trust, create real engagement, and give people an actual experience of what it's like to work with you.

👉 Join Challenge Creator Lab (FREE - starts Jan 26): https://cocreatorsociety.com/challenge-creator-lab

👉 Join coCreator Society: cocreatorsociety.com

You just spent three months building an offer. You mapped out every detail. You created all the materials. You wrote the perfect sales page.

And then you launched and... crickets.

Or worse—a couple people signed up out of obligation and never engaged.

Here's the thing: there were warning signs. Red flags that showed up before you invested all that time and energy.

In this episode, we're breaking down the five signs you're about to build something nobody wants—and what to do instead.

Because these aren't just random mistakes. They're patterns that show up every single time someone builds the wrong thing.

In This Episode:

1. Why "nobody's asking for it" is your biggest red flag (and how to actually listen)
2. The danger of building something just because someone else did
3. What "I can't explain who this is for" really means about your offer
4. Why building for positioning instead of transformation always backfires
5. How to test your idea before you waste months building the wrong thing

Action Steps:

1. Keep a running list of questions you're getting from your audience—look for patterns
2. Ask yourself: "Does my audience actually need this, or do I just want to build it?"
3. Get specific about who your offer is for (not "entrepreneurs"—actually specific)
4. Test before you build: run a challenge, workshop, or pilot first

Your offers should be built on validation, not guessing. And the best way to validate? Run a challenge.

👉 Join Challenge Creator Lab (FREE - starts Jan 26): https://openinapp.link/jhy0c

👉 Join coCreator Society: cocreatorsociety.com

They asked if they could "just buy one part" of your package. Or if you could have it done by next week. Or they compared your offer to something completely different.

And you answered. You clarified. You explained.

But you didn't stop to ask: why are they confused in the first place?

In this episode, we're breaking down the five client questions that should make you rethink your offer. Not tweak your sales page—actually reconsider what you're selling and who you're selling it to.

Because those questions aren't random. They're patterns showing you exactly where your offer isn't landing.

In This Episode:

1. Why "Can I just buy one part?" means they don't value your most important work
2. What "Can you do this by next week?" really tells you about client fit
3. How vague messaging makes people compare you to the wrong thing
4. The difference between selling transformation and telling people what they actually get
5. Why "Is this for me?" means your audience is too broad

Action Steps:

1. Review the last 5 questions potential clients asked—look for patterns
2. Get clear on why your offer is structured the way it is
3. Add a simple "Here's what's included" section to your sales page
4. Define exactly who your offer is for (and who it's not)

Your offers should be clear, not confusing. And the questions will tell you exactly where to start.

👉 Join coCreator Society: cocreatorsociety.com

👉 Free 5-Day Challenge Creator Lab (starts Jan 26): https://openinapp.link/jhy0c

You’ve worked hard.

You’ve invested.

You’ve tried to do all the “right” things.

And yet… your business still feels heavier than it should.

If you’re heading into a new year tired, stuck, or quietly wondering if this is just how entrepreneurship feels—you’re not alone. And more importantly, you’re not broken.

In this episode, we’re having an honest conversation about something most creative entrepreneurs don’t talk about enough: the cost of building alone. From decision fatigue to burnout to constantly second-guessing yourself, the solo grind is exhausting—and it’s not actually the badge of honor we’ve been told it is.

We’re talking about what changes when you stop trying to do everything yourself and start building with other people. Not in a “new year, new you” way—but in a fundamental shift that makes business feel more sustainable, supported, and even enjoyable again.

Because building differently isn’t about working harder.

It’s about working smarter—and not in isolation.

1. Why working harder isn’t fixing what feels hard
2. The real reason so many creative entrepreneurs feel stuck and burned out
3. What actually happens when you stop building your business alone
4. How collaboration accelerates growth without adding more hours
5. Why community isn’t a “nice to have”—it’s a strategy
6. What 2026 could look like if you stopped doing everything yourself

1. Notice where you’re stuck spinning alone instead of asking for help
2. Identify one area of your business where collaboration would change everything
3. Start showing up in spaces where people understand what you’re building
4. Shift from competition to connection—and watch what opens up

If you’re tired of building in isolation and craving real support, referrals, and collaboration, coCreator Society is where you belong.

It’s a space for creative entrepreneurs to stop doing business alone—and start building with people who actually get it. Inside, we normalize asking for help, sharing opportunities, collaborating on bigger projects, and building businesses that support real life—not just survival mode.

👉 Learn more and join us at cocreatorsociety.com

You don’t need to work harder this year.

You just don’t need to do it alone.

And what if this was the year you built differently?

You’re skilled. Experienced. Getting real results for your clients.

And yet… you’re still charging the same rates you set when you were just trying to get someone—anyone—to say yes.

Sound familiar?

In this episode, we’re having the honest conversation so many service providers avoid: you’re probably undercharging—and fear is the reason why. From worrying about losing clients to questioning your own worth, we’re unpacking why pricing stagnates even as your skills, confidence, and results skyrocket.

More importantly, we’re talking about how to raise your rates without blowing up your client roster, your reputation, or your nervous system.

Because raising your rates isn’t about being greedy—it’s about building a business that doesn’t require burnout to survive.

In This Episode:

• Why most service providers never update their rates (even when they should)
• The three biggest fears keeping you underpaid—and how to move past them
• How to price based on value, not hours
• A simple framework to determine what you should be charging
• Exactly how to raise your rates with current clients—without awkwardness or panic
• What actually happens when you charge more (spoiler: it’s usually better clients)

Key Quotes:

“You’re not undercharging because you’re not good enough—you’re undercharging because you’re scared.”

“Your rates should evolve as you evolve.”

“Raising your rates isn’t about making more money. It’s about sustainability.”

Action Steps:

• Look at your current rates and ask: are these based on who I was—or who I am now?
• Calculate your pricing using value, market standards, and sustainability (not vibes).
• Set a realistic timeline to raise your rates and communicate it clearly.
• Update your website, proposals, and offers—and hold the line.

About coCreator Society

If pricing conversations make your stomach flip and you’re tired of second-guessing every number in isolation, coCreator Society is where you belong. It’s a space for creative entrepreneurs to talk openly about money, value, and building businesses that actually support real life.

Inside, we workshop rates, unpack pricing strategy, and normalize charging what you’re worth—without shame, hustle, or burnout.

👉 Learn more and join us at cocreatorsociety.com

(Link’s in the show notes.)

You deserve to be paid what you’re worth. And your business deserves better than fear-based pricing.

You've set goals before. New planner, fresh vision board, this is the year.

And by February? Those goals are collecting dust in a notebook you stopped opening.

It's not because you're lazy. It's not because you lack discipline.

It's because you're doing it alone.

Last year I set a goal that I tried to quit on multiple times. It felt too big, too overwhelming, too unclear. But someone in my planning group wouldn't let me drop it. And that one goal? It led directly to creating the coCreator Society.

Without that accountability, without someone saying "no, you said this matters," I would have abandoned it completely. And I would have missed everything that came from it.

In this episode, we're talking about why your goals keep failing, why community changes everything, and how to actually set goals that stick in 2025. From "should" goals to the power of declaring what you're working toward, we're unpacking what makes the difference between goals you abandon and goals that change your business.

If you're tired of setting goals in January and forgetting them by March, this episode is your invitation to do it differently.

In This Episode:

• Why most goals fail (and it's not what you think)
• The "should" goal trap and how to escape it
• The real story behind creating the coCreator Society—and how accountability made it happen
• Why community changes everything when it comes to goal planning
• The difference between strategically pivoting and quietly abandoning
• How to use goals as filters for decision-making
• Five steps to setting goals that actually stick
• Why sharing your goals out loud matters

Key Quotes: "Your goals didn't fail because you failed. They failed because they were set up to fail from the start."

"If I'd been planning alone, I would have dropped that goal the first time it felt unclear. And I would have missed the whole thing."

"They hold space for the goal even when you're still figuring out what it means. They keep asking. They don't let you quietly abandon it."

Action Steps:

1. Start with what you actually want—not what sounds impressive or what everyone else is doing
2. Use your goals as filters: Does this move me toward what I said matters?
3. Get people in your corner who will hold you accountable without judgment
4. Share your goals out loud—there's power in declaring what you're working toward
5. Join us for the Goal Planning Retreat on December 9th

About coCreator Society

If you're tired of setting goals alone and want people in your corner who will help you actually achieve what matters, come join us inside the coCreator Society.

We talk about strategy over FOMO. Building businesses that work for us, not following everyone else's playbook.

Monthly coaching, hot seats, workshops, and genuine support from people who understand that there's more than one way to do this.

Next Tuesday, December 9th: Goal Planning Retreat inside the Society—building out quarterly roadmaps, event calendars, and the whole system together.

👉 Head to cocreatorsociety.com

The goals that change your business don't happen alone. They happen when you have people who won't let you quit.

It's Thanksgiving. Your inbox is quiet. You're with your people, eating the food, playing the games.

But tomorrow? Tomorrow your inbox becomes a war zone.

Every business you've ever interacted with will email you. Multiple times. "24 Hours Only!" "Last Chance!" "This Will Never Happen Again!"

Countdown timers. Fake scarcity. Manufactured urgency.

And somewhere in the back of your mind, you're thinking: "Should I be doing something for Black Friday? Am I leaving money on the table?"

Here's the truth: Black Friday isn't right for every business. And "everyone else is doing it" is not a strategy.

In this episode, we're unpacking why I'm sitting out Black Friday, how to decide if it's right for your business, and why choosing your own promotional timing might be the smartest move you make. From fake urgency tactics to attracting the wrong clients, we're getting real about what Black Friday actually costs service-based entrepreneurs.

If you've ever felt pressure to run a sale just because everyone else is, this episode is your permission slip to make a different choice.

• Why Black Friday has become unbearable (and why the noise matters)
• The fake urgency problem: countdown timers and manufactured scarcity
• Who actually shows up on Black Friday—and are they your ideal clients?
• Why discounting your expertise trains people your work isn't worth full price
• The framework for deciding if Black Friday is right for YOUR business
• How to choose your own promotional timing (and why February works for me)
• Why "I should probably do something" is FOMO, not strategy
• Permission to sit it out—or run a sale strategically

"When everyone is screaming at the same volume, nobody's actually being heard."

"Are you doing this because everyone else is, or because you have an actual strategy?"

"You can choose your own time. A time that means something to you or your business. A time when there's way less noise and you can actually be heard."

1. Ask yourself: Am I doing this because everyone else is, or because I have a real strategy?
2. If you're running a Black Friday sale, answer these 5 questions: Do you have a scalable product? What's your actual goal? Can you handle the energy? Can you deliver the results? What's your post-sale plan?
3. Consider choosing your own promotional timing instead of competing in the Black Friday chaos

If you're tired of feeling like you have to do what everyone else is doing, if you want to build a business on your own terms with people who actually get it, come join us inside the coCreator Society.

We talk about strategy over FOMO. Building businesses that work for us, not following everyone else's playbook just because that's what you're supposed to do.

Monthly coaching, hot seats, workshops, and genuine support from people who understand that there's more than one way to do this.

👉 Head to cocreatorsociety.com

Happy Thanksgiving! Whether you're running a Black Friday sale or sitting it out, make sure it's your choice—not pressure.

You've been planning for weeks. The tablescape, the menu, the whole production. But somewhere in the back of your mind, there's this nagging voice: "Should I really unplug next week? What if clients need me? What if I miss something important?"

Sound familiar?

Here's the truth: if the thought of being offline for four days makes your stomach drop, that's not dedication. That's a sign something's broken.

In this episode, we're talking about why rest isn't something you earn after you hit some revenue goal—it's what makes sustainable growth possible in the first place. From the pressure of Black Friday to the guilt of setting boundaries, we're unpacking why stepping away might be the smartest business move you make all season.

If you've ever caught yourself working on Thanksgiving morning or checking email while your family's eating pie, this episode is your permission slip to actually be present.

• Why constant availability isn't professionalism—it's burnout with better branding
• How to set boundaries with clients without guilt or long explanations
• What actually counts as a business emergency (spoiler: almost nothing)
• Why your best ideas show up in the shower, not at your desk forcing productivity
• The Black Friday trap and why you don't have to participate in the noise
• How to tell if you have a business or just a job with no days off
• Why community makes it possible to step away without everything falling apart

"When your business can't function without you checking in every hour, you don't have freedom. You have a job with no days off."

"What if being present is more valuable than being productive?"

"Your worth is not your productivity."

1. Send your clients a simple boundary-setting message this week (template included in the episode!)
2. Write down what actually counts as an emergency in your business
3. Ask yourself: Do I actually want to work next week, or am I just doing it because I feel like I should?

About coCreator Society

If you're realizing you can't take time off because everything depends on you being available, that's your sign. You don't need another course—you need community.

Inside coCreator Society, we hold space for each other so you can actually step away when it matters. Monthly coaching, hot seats, workshops, and genuine support from people who get what you're building.

👉 Stop building alone at cocreatorsociety.com

Coming Next Week: Why I'm not doing a Black Friday sale and why skipping it might be your most strategic move this season.

You’re talented. Strategic. Capable. You’ve done the work, built the thing, and yet… it still feels like you’re running uphill in a windstorm with a laptop strapped to your back.

Sound familiar?

In this episode, we’re pulling back the curtain on the real reason your business feels harder than it should—because you’ve been building it alone. From decision fatigue to creative burnout, we’re unpacking the invisible costs of the solo grind and how collaboration, not hustle, is the key to real, sustainable growth.

If you’ve ever found yourself thinking, “Maybe I’m just not cut out for this,” this episode is your permission slip to stop doing it all yourself—and start building smarter.

• Why the solo grind isn’t a badge of honor (and what it’s really costing you)
• The five hidden costs of building alone—from time loss to creative drain
• How collaboration fuels clarity, confidence, and momentum
• Real stories of entrepreneurs who doubled their revenue by partnering up
• A reality check on why burnout isn’t your fault—it’s your business model

1. List three areas of your business where you’re currently the bottleneck.
2. Identify one task, tool, or process you could collaborate on instead of DIY-ing.
3. Reach out to one person this week—partner, peer, or friend—and ask, “Want to build smarter together?”

If you’re done Googling your way through business and ready to grow with real people who get it, come join us inside coCreator Society—where strategists, designers, and service providers build better together.

This season, we’re hosting a live sprint to help you trade burnout for belonging and collaboration that actually moves your business forward.

👉 Learn more and join the waitlist at cocreatorsociety.com