In this episode, Sean and Gina discuss community building in banking. As one out of ten people consider switching primary financial institution and 25% of businesses expecting to switch their banking relationship this year, there are new opportunities for community banks and credit unions to start new relationships. Expanding on traditional definitions and assumptions, community building goes beyond the boundaries of geographic location to create new relationships around a common set of interests and values. Sharing relevant examples, Sean and Gina recommend community institutions leverage the power of affinity, life stage, values, expertise, and local commitment to deepen connections with customers.

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