In this episode of Below the Fold, we dive into one of the most underrated yet incredibly powerful marketing strategies—community building. I sit down with Heba Al Nabulsi, a social media expert and founder of the Let's Talk Social community, which has grown to 4,500 members across 55 countries.

Heba shares her remarkable journey from leading a media department at just 24 to becoming a pioneering account technology strategist. Throughout our conversation, she unveils the secrets behind her approach to community building, emphasizing the importance of authenticity, transparency, and purposeful engagement.

We explore how brands can harness the power of community to drive meaningful connections and long-term loyalty. Whether you’re looking to create a vibrant community from scratch or optimize your existing efforts, this episode is packed with actionable insights and innovative engagement techniques that will help you stand out in the crowded digital landscape.

Don't miss this deep dive into community building—a marketing trend that’s set to define the future of brand-consumer relationships.

Timestamps:

0:00 Introduction

00:17 Guest Background and Career Journey

01:35 Building and Managing Communities

02:37 Defining Social Media Communities

06:17 Elements of a Strong Community

07:13 Purpose Models for Successful Communities

13:42 Optimizing Community Workflows

20:49 Identifying and Engaging Your Audience

23:24 Embracing Your Unique Purpose

23:46 Creating and Curating Content

26:10 Engagement Techniques for Community Building

29:18 Choosing the Right Platforms and Tools

32:53 Challenges and Strategies for Brands

37:05 The Power of Community Advocacy

43:20 Case Studies and Success Stories

46:10 Final Thoughts and Closing Remarks

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