In this podcast episode, I discuss the default actions that community owners often take when faced with challenges in their groups.

The tendency to add more content as a default response, but this may not be the most effective solution.

What about focusing on conversations and engaging with existing group content as a way to reinvigorate the community.

I chat about different types of content and new ways to spark interest and improve group dynamics.

And if you need more support from me, get in touch as my subscription group is a great resource for fresh content and additional support.

Facebook: https://www.facebook.com/groups/growinganengagedonlinecommunity

Instagram: https://www.instagram.com/zoemckeowncommunity/

Join my Weekly challenge - take 5 actions Private podcast -https://plus.acast.com/s/community-champions-private-podcast

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Facebook: https://www.facebook.com/groups/growinganengagedonlinecommunity

Instagram: https://www.instagram.com/zoemckeowncommunity/

Join my Weekly challenge - take 5 actions Private podcast -https://plus.acast.com/s/community-champions-private-podcast

In this episode I chat to Jade Jemma, a former corporate professional turned online entrepreneur, shares her journey from a successful corporate career to discovering the online course industry.

She found her passion for helping others and adapted her corporate strategies to the online world. Initially, Jade focused on getting clients rather than building an audience, but she soon realized the importance of expanding her reach.

She started offering memberships and online programs, using her innovative approach to grow her Facebook group rapidly. Jade's curiosity and desire for knowledge have kept her ahead of the game, and she encourages her clients to prioritize joy and authenticity in the crowded online space.

When it comes to online sales processes, Jade emphasizes the need to prioritize sales from the beginning and advises against getting caught up in website creation or professional photoshoots before focusing on sales.

She encourages individuals to explore different strategies that align with their values and bring excitement.

While she can provide proven frameworks and strategies, Jade emphasizes the importance of personal alignment and finding sales processes that feel right for each individual.

For more sales tips follow Jade here - https://www.instagram.com/freedomzest/

https://www.freedomzest.com/

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In this episode of the Community Champions podcast, I encourage group owners to approach their communities like detectives, searching for clues and signals that indicate members are struggling and in need of help.

The importance of actively listening and engaging with members, rather than simply providing quick answers or content.

How to really connect with members, have conversations, and offer solutions that match their needs.

Remember my paid podcast or subscription group is a further resource for guidance and support in developing these skills.

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Find me - Facebook: https://www.facebook.com/groups/growinganengagedonlinecommunity

Instagram: https://www.instagram.com/zoemckeowncommunity/

Join my Weekly challenge - take 5 actions Private podcast -https://plus.acast.com/s/community-champions-private-podcast

Or download my ’10 steps to Facebook group success’ - https://zoecommunitymanager.co.uk/

In this episode of the Community Champions podcast, we chat Facebook ads and funnels with guest Katie Colella.

https://www.instagram.com/katie_colella_social/

There are mixed opinions surrounding ads so it's great to learn from Katie as she shares her experience of using ads for her own business and clients, highlighting the role of ads in increasing visibility and nurturing potential clients.

We discuss the power of building communities through ads and leveraging the insights gained from ad campaigns.

The challenges and benefits of using ads, including the need for nurturing and creating touchpoints with potential clients.

The complexity and the overwhelming nature of the ads manager interface and the constant changes on Facebook.

How you can improve your understanding of ad results and metrics, particularly for conversion ads.

How tracking leads and determining the cost per lead can help evaluate the effectiveness of ad campaigns.

We also discuss the variation in cost per lead depending on the industry and target audience. Understanding the ROI and quality of leads is crucial when interpreting ad data.

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In this podcast episode, I share a story about my experience at a garage forecourt to illustrate the importance of providing a valuable and memorable experience for members in a Facebook group.

I highlight the need for engagement, conversation, and genuine interest in the members' needs.

This story will I hope help you to move members forward by offering paid services or valuable resources rather than letting them drift along on their own.

Because who knows, maybe they want some help from you!!

I want you to reflect on your approach, let me know how the garage forecourt analogy resonates you.

Message me - Facebook: https://www.facebook.com/groups/growinganengagedonlinecommunity

Instagram: https://www.instagram.com/zoemckeowncommunity/

Hosted on Acast. See acast.com/privacy for more information.

Facebook: https://www.facebook.com/groups/growinganengagedonlinecommunity

Instagram: https://www.instagram.com/zoemckeowncommunity/

Join my Weekly challenge - take 5 actions Private podcast -https://plus.acast.com/s/community-champions-private-podcast

or download my ’10 steps to Facebook group success’ - https://zoecommunitymanager.co.uk/

Today is a great episode with the very wise Sarah Poynton-Ryan who has several large Facebook communtities and gives us some great advice on how she got started and how to grow an online business.

Including her funnels, use of WhatsApp and some really important reminders for us all in the online space about showing up.

And the story behind how we connected and she came to be my podcast guest.

Follow Sarah here - https://www.facebook.com/profile.php?id=508628084

Hosted on Acast. See acast.com/privacy for more information.

Instagram: https://www.instagram.com/zoemckeowncommunity/

Join my Weekly challenge - take 5 actions Private podcast -https://plus.acast.com/s/community-champions-private-podcast

or download my ’10 steps to Facebook group success’ - https://zoecommunitymanager.co.uk/

In this episode of the Community Champions podcast, I discuss the concept of value in community engagement.

The true value in a free group lies in the individuals themselves, rather than just the content they provide.

Let'stalk about content labeled as "value content," which typically consists of informative tips and resources, often lacks interaction and engagement.

What if fostering connections, relationships, and discussions within a community is the most valuable aspect.

Preferences have shifted over time, with people now seeking more authentic and personalized content rather than heavily planned and branded material. It's better to focus on being present, showcasing their personality, sharing real-time experiences, and actively participating in conversations to create a sense of connection and uniqueness.

Personal value cannot be easily replicated through generic content and suggests that community leaders should prioritize building relationships over simply providing information.

Hosted on Acast. See acast.com/privacy for more information.

https://zoecommunitymanager.co.uk/

Facebook: https://www.facebook.com/groups/growinganengagedonlinecommunity

Instagram: https://www.instagram.com/zoemckeowncommunity/

Sumantha McMahon is the founder of Upgrade Your Education Business, where she helps education business owners launch, grow, and scale their businesses.

Sumantha initially started her online journey as a tutor after leaving teaching and signing up on websites to find clients. She later explored social media, primarily Facebook, to market her services.

She believes in providing micro wins to her audience, offering valuable content that gives them a taste of how she can help. She emphasizes finding a balance between giving away free content and training the audience to value and invest in her services.

We discuss the importance of being transparent about running a business and not solely providing free support.

It takes a strategic approach to free offerings, with follow-up systems in place to nurture potential clients so we touch on the mindset around selling and the challenge of setting boundaries when helping others.

We both have teaching backgrounds, emphasize the importance of guiding and empowering clients rather than doing all the work for them.

One to listen to if you fall into the trap of giving all the answers for free in your group.

Link to Sumantha's website - https://www.upgradeyoureducationbusiness.com

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Facebook: https://www.facebook.com/groups/growinganengagedonlinecommunity

Instagram: https://www.instagram.com/zoemckeowncommunity/

In this episode of the Community Champions podcast, I discuss the concept of the quickest route not always being the best when it comes to growing a community.

Community builders often have numerous responsibilities and may feel the need to move quickly.

But simply providing quick fixes and ticking off tasks in a community group is not enough to ensure its success.

While it may be tempting to quickly like and heart posts or give prompt responses, this approach doesn't contribute to building a thriving community.

By replying too quickly and extensively, community builders may miss the opportunity to gather more information from members and guide them towards paid services.

It can work so much better taking the time to understand the underlying issues, asking questions, and providing valuable insights tailored to each individual's situation.

I am going to chat about how to foster engagement and create an environment where everyone feels included in discussions.

Today we evaluate the approach and consider whether they are prioritising quick fixes over meaningful interactions.

Today let's focus on understanding members' needs and guiding them toward appropriate support, ultimately helping them achieve their goals.

Hosted on Acast. See acast.com/privacy for more information.

Facebook: https://www.facebook.com/groups/growinganengagedonlinecommunity

Instagram: https://www.instagram.com/zoemckeowncommunity/

Join my Weekly challenge - take 5 actions Private podcast -https://plus.acast.com/s/community-champions-private-podcast

or download my ’10 steps to Facebook group success’ - https://zoecommunitymanager.co.uk/

In this episode I interview Viv Guy, a business growth strategist.

Viv shares her perspective on using social media to grow a business and explains that she built her first successful business without social media when it didn't exist as it does today.

Viv later delved into social media marketing with her second business but found herself overwhelmed and disconnected from her creative roots.

Now, she helps other businesses as a strategist and marketing coach to attract clients and get fully booked without relying on social media.

We both agree on many things including wasting time creating content without a clear purpose.

We also challenge the notion of constantly nurturing an audience and the belief that more visibility leads to automatic conversions.

Viv introduces the concept of the "flow zone," which refers to being in a state of creativity and productivity by eliminating distractions.

She suggests that entrepreneurs should focus on their core strengths and engage in activities that truly move their businesses forward, rather than getting caught up in the never-ending cycle of content creation driven by algorithms.

Many entrepreneurs feel frustrated when their social media efforts don't yield the desired results, leading them to question their skills and worth.

A lack of social media success doesn't reflect one's expertise and that marketing strategies need to be fine-tuned rather than simply producing more content.

Overall, the conversation provides insights into the challenges and opportunities of using social media for business growth and encourages entrepreneurs to explore a variety of marketing approaches beyond social media platforms.

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