This week, Krista and Samantha sit down with Luz Perez Brown, a multi-passionate entrepreneur, community builder, and military spouse, for a conversation about what it really means to build a life-first business in the middle of constant change.

Luz shares how frequent relocations, motherhood, and entrepreneurship have shaped her approach to ambition and growth—and why reflection has become her favourite business strategy. From creating community wherever she lands to redefining success on her own terms, she offers tangible insights for anyone balancing purpose, parenting, and pivoting.

The episode explores clarity, connection, and the courage to evolve, reminding us that freedom often comes from building a business that fits the life you actually want to live.

Takeaways & Merit Badges Earned:

🏡 Community can be built anywhere—it starts with connection.

👩‍👧‍👦 Parenting and entrepreneurship often overlap in surprising ways.

🪞 Reflection keeps you grounded through change.

🌿 A life-first business prioritizes sustainability over speed.

💫 Being multi-passionate is a strength, not a flaw.

📲 Social media can spark real-world relationships.

🔥 Ambition is about commitment, not constant hustle.

🧘 Flexibility is a superpower in motherhood and business.

💬 Self-care is part of strategy.

💞 Growth comes from giving yourself permission to evolve.

✨ Want to collaborate with Luz?

Join her workshop ➡️ Start With Clarity

Explore her work ➡️ Willow and Jax

Follow her on Instagram ➡️ @willow.and.jax

⭐️ If this episode resonated, share it with a friend who’s craving clarity and community in their next season of business.

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