Community Feasthouse – Spiels and Convos

Community Feasthouse – Spiels and Convos

By Dave Thorvald OlsonSociety & CulturePersonal Journals
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Community Feasthouse – Spiels and Convos episodes

  • theBreaker.news Podcast: Japan Life, Cascadia flashbacks & Joe Keithley sings

    + Breaker Pod Dispatch +

    Another curious cameo, this time with Bob “the hammer“ Mackin, renegade reporter covering politics around Vancouver/BC, as well as international affairs in the Pacific rim and the Olympics (when they are happening).

    In the dispatch, I give some riffs about life in Japan, a few nuggets of wisdom about daveo50 (including the importance of DIY skills and kindness), wish Bob Mackin a happy 50th of his own (August 8th) plus share the show with punk rock politician champion Joe Keithley (DOA) and Burnaby mayor Mike Hurley who share some rock against racism.

    What a glorious combination! Fire it up and hang out with us for a bit.

    The Breaker News podcast at: TuneIn and/or Apple Podcasts.

    Or: 

    https://thebreaker.news/podcast-download/10266/podcast-146.m4a

    theBreaker.news Podcast: Socially distant birthday fun

    For the week of Aug. 9, 2020.

    Join theBreaker.news Podcast host Bob Mackin for a special birthdays edition.

    He turned the big 5-0 on Aug. 8 and shares some socially distant and virtual birthday cheer with Vancouver Island political commentator Laila Yuile (who shares the same birthdate) and Dave Olson, the former Hootsuite vice-president now living in Japan (and celebrating his milestone on Aug. 16). Also, hear what was going on in B.C.’s capital 50 years ago this weekend.

    Plus an interview with Burnaby Coun. Joe Keithley, who recorded a new version of one of his legendary DOA songs, “You Won’t Stand Alone,” with Mayor Mike Hurley. The anthem rocks against hate and racism.

    Plus Pacific Rim and Pacific Northwest headlines and commentaries on British Columbia Day.

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  • “Starting Your Story, part 1” – Social Marketing Kung-fu / workshop & spiel

    Dave shares “What to do on day one of any new start-up project” – whether for business, nonprofit profit, campaign or revolution including: naming / branding, media kit and various descriptions, and building culture, excitement and a posse – all without spending much money – are covered in part 1 of a fast-paced *master class* workshop by Dave Olson from May 2013.

    Dave Olson and students at Social Marketing Kung-fu Workshop / Spiel in May 2013

    Download: Starting Your Story – Social Marketing Kung-fu 1 – workshop / spiel (1:07:02, 98.7MB, .mp3)

    Community Feasthouse podcast feed – All manner of discourse from media interviews to various lectures and presentations. Topics include social web fu, creative culture, podcast making, DIY publishing, community cultivating, art making and related adventures.

    • RSS Feed
    • Blog
    • iTunes
    • Notes:

      * Some notes and lists came from attendees (i think, i mean i don’t *really* recall…)

      Overview
      • Most tech companies start with 2 peeps (tech + biz)
      • Gotta fill-in until you add 3rd leg to tripod (marketing/community/etc)
      • Don’t wait to start marketing til you have a product – build culture and posse
      • Cheap and cheerful – avoid ads and trade shows, yes to speaking and media
      • Grassroots FTW
      • Getting Started
        • Document everything you Do. From Day 1 / entrepreneurs should document everything and have one place to share all of their “collective intelligence,” such as an internal wiki. Writing everything down will help you stay focused and remind you what it is you set out to achieve
        • Do not plan much farther out than 6 months
        • Define the role of each person in the company / This will help people focus on and take ownership over certain tasks
        • Naming Your Company/Product
          • Coming up with a name for your company that has an available URL is not an easy task
          • Define what it is your product does first
          • Start playing around with words that are easy to say, spell and remember
          • Ask friends or your community for feedback or ideas.  For instance, Hootsuite crowdsourced name
          • Describe Your Product
            • Try and define your product in 3 words. For example, Hootsuite at first chose “Professional Twitter Client” as a 3 word description and now defines itself as a “Social Media Dashboard”
            • Take those 3 words and expand on them to create a 100 word description
            • Reach out to users and get feedback and watch what terms they are searching for.  It is important to be using the same terms and descriptions that your users/customers are
            • Start Listening
              • Create Lists.  Start following the people who care about your product as well as watching your competitors
              • By listening and asking specific questions, you will start to build relationships with your customers
              • Respond and participate in the conversation
              • Each community is different. For example, your customers may act differently on Facebook vs. LinkedIn. Watch this and communicate accordingly
              • Define what you want to get out of each of the social media channels you are using
              • Media Kit
                • The first page you should create on your website is a media kit page
                • Make it easy for people to write about you and tell your story.
                • Your kit should include artwork, logo, colors, typeface, TM with specific guidelines on how to use
                • Be sure to have multiple descriptions that writers can snag to use in articles and posts such as a 100 or 500 word description
                • Colorful screenshots or infographics like this one are a great resource for writers
                • Keep your kit up to date and fresh
                • Be Loud
                  • Now that you have defined who you are and what you do, start telling the world
                  • Don’t wait until you launch.  Become an active participant in the community you are trying to reach
                  • If it is not on the Internet, it didn’t happen! So – Blog, Flickr, Tweet etc. starting right now
                  • When someone writes an article or post mentioning you or your area of expertise, COMMENT. It shows you are paying attention and care about your community and the people, who are taking the time to write about you and use your product
                  • Create 3-4 touch-points to an article.  For example, Dave will comment on an article, social bookmark it and add it to an RSS Feed = juicy, indexable goodness
                  • Hashtag everything. Topics, brands, acronyms – be creative and always remember to listen to your audience and be consistent with your message
                  • Checklist:

                    Decide who you are – name, description, NOT mission statement – what your company and product names? Are they easy to say and spell? If not, refresh.

                    1. What’s your vocab? Establish your voice and words
                    2. 3 words description (later you’ll do 25 words and 100 words)
                    3. Listen to your (growing) audience use the words they use (Like HootSuite for bands…)
                    4. Document it all (not fancy) if it’s not on the internet, didn’t happen – rock the blog, flickr, youtube, twitter – photo ops! get in front of camera
                    5. Build a posse (Twitter lists and small tasks acknowledged with thanks)
                    6. Make friends with media (build email list too, get to know their specific interests) offer to give quote comments for almost anything (CBC)
                    7. Media Kit – make it easy to cover your story! includes:
                        • brand conventions (spellings, nomenclature)
                        • wordmark, logos, screenshots
                        • media contact (you, not an agency)
                        • exec headshots & bio
                        • links to releases (more about media announcements in future session)
                        • Bonus: Make an auto-magic media feed to amplify coverage / e.g. Recipe: Social BM > RSS >  HS > Twitter etc. as used with: @hootwatch @endlessgoodness @truenorthmedia

                          More:
                          More:

                          Community Feasthouse podcast feed – All manner of discourse from media interviews to various lectures and presentations. Topics include social web fu, creative culture, podcast making, DIY publishing, community cultivating, art making and related adventures.

                          • RSS Feed
                          • Blog
                          • iTunes
                          • Artifacts from Social Marketing Kung-fu – workshop / spiel Notes and riffs from original “Social Marketing Kung-fu” series at Bootup Garage, Vancouver, 2011

                            Notes and riffs from original “Social Marketing Kung-fu” series at Bootup Garage, Vancouver, 2011

                            54 min
                          • Dopefiend Quarantined 005: 4/20/2020 – A Tribute to Queerninja

                            One late evening, i was happy and sad to rally up with dozens of global renegades to pay tribute to a fallen spreader of mirth and kindness. “Queer Ninja” was a early days, cannabis inspired podcaster with an infectious laugh, oddly-pro banter flow and ridiculous sense of humour and a huge heart. I never met QN in real life but spent so much time listening and exchanging messages including a few audio dispatches:

                            Including: Message to Queer Ninja from Uncle Weed and Dopefiend 

                            Stick this dispatch in your ears for laughs and musings and tender sentiments. #pioneers #dopetribe #podcast

                            4/20/2020 – A Tribute to Queerninja: Dopefiend Quarantined 005

                            Apr 19, 2020

                            To celebrate the international stoner’s holiday and the life of the Dopefiend.co.uk Network’s beloved Queerninja, the Dopefiend gathers together a who’s who of our little community, from The Toker, BB, Tirikite Toker and Hudsonrulez to the Psychedelic Salon’s Lorenzo Hagerty, and Son of Gonzo, the Bagginsis and Syconot to KMO, Uncle Weed, Esse B and the Gremlin of Ganja, not to mention Sancho, Cody and Nexxus, Teenage Pie, Mrs Mole and Scoobysnakks. Never before have so many DopeTribers been gathered together in one virtual room to discuss their history, shared adventures, and what Queerninja meant to them all.

                            More Queer Ninja greetings: 

                            “Message to the Highlands!” Dopefiend & Uncle Weed to Queer Ninja

                            Thanksgiving with Absinthe and Fungi Tea – Choogle On! #54

                            Purple Kush testing episode reaches new err … highs

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                          • Start-up Storytime at Giftbit

                            Dave tells stories from the suitcase at Giftbit – art’d up by a lovely employee who’s name escapes me at this moment

                            In 2016, I presented a “Lunch and Learn” to the staff of Giftbit (formerly Kiind) about social marketing, culture building, community sparking, and start-up life – also managing events and improving copywriting and oh yeah, media relations.

                            In brief, I wrote out a batch of topics on paper cards, tossed them on the table and invited the assembled folks to choose. As such, the talk is spontaneous, fast-paced and offers a load of practical advice, interspersed with anecdotes from companies at which i toiled including Hootsuite, Elastic Path, Raincity Studios and various others endeavours.

                            https://daveostory.com/wp-content/uploads/audio/feasthouse/feasthouse-start-up-storytime-giftbit.mp3

                            Bring your own sushi for: Start-up Storytime at Giftbit Lunch and Learn (192k mp3, 1:23:13, 119MB)

                            Topics: 

                            • Living on the isle of Guam and Dave’s first experience with the internet.
                            • Startups and working for Hootsuite
                            • Localization & competitive edge
                            • Startup advice: Mouse & magnifier metaphor (Amplify brand, build assets, learn customer vocabulary)
                            • Tips on creating a media kit
                            • Working with the media
                            • International markets
                            • The power of the inexpensive video
                            • One hug at a time
                            • How to deal with crisis
                            • Customer Stories
                            • Different solutions for different audiences (Japan uses cash,
                            • Indonesia smart phone user density)
                            • Events not sucking
                            • SXSW and swag
                            • Fuck stats make art
                            • Be your own user
                            • Fostering a strong company culture
                            • Thanks for sushi
                            • Notes:

                              A staff member recorded the talk, edited out some bits and glued it together, plus created this wonderful graphic art piece of me in action.

                              I am no longer an employee of Hootsuite and this talk was done as “me” not as “me from Hootsuite” and does not reflect official company point-of-view etc. Govern yourself accordingly.

                              I am on advisory board of Giftbit and own some shares. Was also compensated with sushi for the talk.

                              Also: yes, there are “cuss words”, several.

                              PS Some of the clips exist on Giftbit’s Soundcloud channel, specifically:

                              • Dave Olson: One Hug At A Time
                              • Dave Olson: Magnifying Lens
                              • Dave Olson: Be Your Own User
                              • Of yeah, Giftbit is:

                                Giftbit is reimagining digital gift cards.

                                Our platform and infrastructure makes digital gift cards more cost effective, simple, and smart.

                                As a B2B marketplace for selling, sending, and purchasing digital gift cards, we deliver fully-branded, trackable digital gift cards that allow you to send incentives and rewards by email or by a unique link to a recipient. For all gift cards that go unclaimed, funds are returned to your account.

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                              • Creative Social Publicity and Promotion preso – SFU, 2016

                                From time to time, I visit various classes associated with B.C.’s Simon Fraser University’s fine publishing program under the stewardship of Suzanne Norman. This time around, the class was something about personal publicity and brand building. As such, I share anecdotes gleaned from Hootsuite and dozens of other personal social and community projects from over the years of activism, media outreach and marketing.

                                https://daveostory.com/wp-content/uploads/audio/feasthouse/creative-personal-social-promotion-sfu.mp3

                                Head to class for: Creative Social Publicity and Promotion at SFU (1:56:08, 84MB, .mp3)

                                More: Roundup of artifacts from Creative Social Publicity and Promotion at SFU

                                1 hr 57 min

                              About Community Feasthouse – Spiels and Convos

                              From the publisher's feed

                              All manner of discourse from media interviews to various lectures and presentations. Topics include social web fu, creative culture, podcast making, DIY publishing, community cultivating, art making…