This episode of 'Behind the Brand' features Jenna Kingsley, the Fund Development Director at the St. Cloud Area YMCA. Jenna shares her journey from her first job in high school to her current role, emphasizing the YMCA's expansive community programs beyond just fitness and recreation. The discussion highlights the YMCA Promenade, an annual fundraising event, detailing its creative planning, sponsorship, and community impact. The hosts from Moxie Creative, who actively participate in organizing and marketing the event, also share insights into the event's success and their personal experiences. This episode sheds light on the vital role of community involvement and creative efforts in fostering a supportive and connected community environment.

00:00 Introduction to the YMCA

00:09 Meet Jenna Kingsley

01:56 Jenna's Journey with the YMCA

04:19 The YMCA's Community Impact

07:10 Fundraising and Events at the YMCA

08:21 Behind the Scenes of the YMCA Promenade

15:24 Themed Events and Community Engagement

18:09 Social Media and Event Photography

19:04 Planning the Event Theme and Decor

20:27 Integrating Graphics and Decor

25:35 Volunteer Contributions and Event Setup

28:02 Event Day and Reflections

32:05 Sponsorship and Community Impact

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