Community Inc.

Daybreaker is a global phenomenon. A community built around dance and joy with some 800,000 members. It has been going for over 10 years—they're coming up to a thousand events. How have they sustained this movement for so long? By taking a holistic approach to community event design known as the D.O.S.E method. Co-founder Radha Agrawal explains how and why it works.

Atlassian is a fascinating business. They innovate on how they do business almost as much as the products they create.

* In 2023, Atlassian had paid training offering, generating millions in revenue each year.

* In 2024, they made it all free and moved learning under community.

I spoke to VP of Community and Learning, Stephanie Grice, about why they made the change, how they've incorporated learning into community, and what the impact has been.

📖 Learn more about Community at Atlassian

How do you build a community program for the long haul? I spoke with Corina Gheonea, Global Community Director at UiPath, to find out.

UiPath is one of the fastest-growing SaaS businesses of all time, and community has been a strategic advantage from its earliest days.

UiPath's MVP program has become a cornerstone of their community. Some five years in, it still has members who have been involved from the beginning.

In this episode, we dive deep into how they run the program and how it has evolved over the years to maintain member motivation and keep delivering value to the business.

🤓 Read it online, or 🎧 listen along in your fave podcast app

Canva is the master of scale. 185M people use Canva each month. But how do you build community programs that can work at that scale?

I spoke with Monica Silvestre, Global Head of Community at Canva, to find out.

🤯 Plus, Monica and Sara Vilas (Canva’s Global Community Operations Lead) have put together this amazing set of resources for you. It’s the exact templates they use to organize meetings, propose projects, and report on impact - you don't want to miss them.

Joshua Zerkel just wrapped a 7-year spell as Head of Global Engagement and Community at Asana.

Starting from zero, he led the development of a program that has grown a forum to over 600,000 members, recruited 26,000 ambassadors, and run over 900 community events–influencing almost $100 million in pipeline along the way.

Underpinning this success has been his unrelenting commitment to internal reporting and PR.

In this episode, he lays out his blueprint for getting buy-in for your community program from execs and other teams.

▶️ Watch on YouTube, 🤓 read it online, or 🎧 listen along in your fave podcast app.

Want to learn more about Community at Asana? Read the deep dive.