In this episode of 'Company Breakdowns', Alex Clayton from Meritech Capital joins Erik to discuss Klaviyo's remarkable journey from bootstrapped startup to market leader, achieving nearly $700 million in ARR with impressive capital efficiency. Gain valuable insights into what sets Klaviyo apart in the competitive tech landscape.

🔥 Apply to join over 400 founders and Execs in the Turpentine Network: https://hmplogxqz0y.typeform.com/to/JCkphVqj

Subscribe to Company Breakdowns' newsletter: https://company-breakdowns.beehiiv.com/

Company Breakdowns is a part of the Turpentine podcast network. Learn more: www.turpentine.co

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RECOMMENDED PODCAST: TURPENTINE VC

Investor Erik Torenberg interviews partners at the top VCs in the world to learn their approach to the art and science of building a successful venture firm.

Apple: https://podcasts.apple.com/us/podcast/id1701006772

Spotify: https://open.spotify.com/show/3Yb8ErLRnyoAqn4Y6NegTx

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SPONSOR:

Carta

Carta is offering up to 40% off a new Carta plan, including cap table management, QSBS Attestation, and Carta Total Compensation. This limited-time offer runs through the end of July at ⁠z.carta.com/econ102⁠.

The tech world turns to the Brave browser for a private ad platform that respects user privacy. Brave Ads offers first-party targeting, and it’s been cookieless since day one. Join the future of advertising at https://brave.com/ads. Mention “Turpentine” when signing up for a 25% discount on your first campaign.

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LINKS:

Meritech Capital: https://www.meritechcapital.com/

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TIMESTAMPS

(00:00) Intro

(00:57) Klaviyo's Business Model and Market Position

(04:05) The Shopify Ecosystem and Klaviyo's Strategic Position

(05:48) Comparing Klaviyo and Braze: Different Strategies for Different Segments

(09:45) Investment Perspectives and the Future of Klaviyo

(12:03) Sponsor: Brave

(13:19) How Big Can Klaviyo Get?

(18:37) Understanding Software Business Metrics and Klaviyo's Financials

(25:09) Exploring Klaviyo's Market Penetration and Growth Potential

(30:53) Risks and Bull Case for Klaviyo's Future

(35:58) PLG vs. Sales-Led Growth Strategies in Tech

(37:58) Wrap

This episode of 'Company Breakdowns' features a deep dive into Reddit's S-1, business strategies, user engagement, and potential monetization avenues. Tanay Jaipuria of Wing Venture Capital joins Erik Torenberg to explore Reddit's journey to IPO, its unique position as a global community platform, its exploration into data licensing, and its ad-based revenue model's intricacies compared with other social media giants.

Subscribe to Company Breakdowns' newsletter: https://company-breakdowns.beehiiv.com/

Company Breakdowns is a part of the Turpentine podcast network. Learn more: www.turpentine.co

--

RECOMMENDED PODCAST: TURPENTINE VC

Investor Erik Torenberg interviews partners at the top VCs in the world to learn their approach to the art and science of building a successful venture firm.

Apple: https://podcasts.apple.com/us/podcast/id1701006772

Spotify: https://open.spotify.com/show/3Yb8ErLRnyoAqn4Y6NegTx

--

SPONSOR:

Carta

Carta is offering up to 40% off a new Carta plan, including cap table management, QSBS Attestation, and Carta Total Compensation. This limited-time offer runs through the end of July at ⁠z.carta.com/econ102⁠.

The tech world turns to the Brave browser for a private ad platform that respects user privacy. Brave Ads offers first-party targeting, and it’s been cookieless since day one. Join the future of advertising at https://brave.com/ads. Mention “Turpentine” when signing up for a 25% discount on your first campaign.

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LINKS:

Tanay's Newsletter: https://www.tanayj.com/

Wing Venture Capital: https://www.wing.vc/

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TIMESTAMPS:

(00:00) Intro

(03:21) What Reddit Got Right

(07:42) Reddit's Unique User Base

(11:48) The Future of Reddit: AI, Data Licensing, and Potential Growth

(20:14) Sponsor: Brave

(20:51) Reddit's Journey to IPO and Its Market Dynamics

(24:29) Creating Valuable Data

(28:29) Bull Case and Bear Case for Reddit

(31:19) Improvements for Reddit

(34:04) Unpacking Reddit's R&D and Efficiency Opportunities

(38:15) Competition and Risks

(43:36) WallStreetBets and Meme Stock

(46:10) Reflecting on Reddit's Long-Term Journey and Impact

(48:38) Wrap

In the debut episode of Company Breakdowns, Erik Torenberg invites CJ Gustafson to dissect Rubrik's strategy in advance of its IPO on the NYSE on April 24, 2024. Rubrik, initially a backup and recovery firm, transitioned to a cloud-based subscription model, expanding its market reach and cybersecurity focus. The discussion covers Rubrik's funding, valuation, sales strategies, competitive landscape, and the challenges of subscription models, concluding with insights on IPO implications and the importance of innovation and market positioning for tech companies.

Subscribe to this season of Company Breakdowns for analysis of Reddit, Databricks, and more! Subscribe to Company Breakdowns' newsletter: https://company-breakdowns.beehiiv.com/

Company Breakdowns is a part of the Turpentine podcast network. Learn more: www.turpentine.co

--

SPONSOR:

Carta

Carta is offering up to 40% off a new Carta plan, including cap table management, QSBS Attestation, and Carta Total Compensation. This limited-time offer runs through the end of July at ⁠z.carta.com/econ102⁠.

The tech world turns to the Brave browser for a private ad platform that respects user privacy. Brave Ads offers first-party targeting, and it’s been cookieless since day one. Join the future of advertising at https://brave.com/ads. Mention “Turpentine” when signing up for a 25% discount on your first campaign.

--

RECOMMENDED PODCAST: TURPENTINE VC

Investor Erik Torenberg interviews partners at the top VCs in the world to learn their approach to the art and science of building a successful venture firm.

Apple: https://podcasts.apple.com/us/podcast/id1701006772

Spotify: https://open.spotify.com/show/3Yb8ErLRnyoAqn4Y6NegTx

--

LINKS:

Mostly Metrics, Rubrik IPO: S-1 Breakdown https://www.mostlymetrics.com/p/rubrik-ipo-s1-breakdown

Mostly Metrics, Is Net Promoter Score the Ozempic of Metrics? https://www.mostlymetrics.com/p/is-net-promoter-score-the-ozempic

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TIMESTAMPS:

(00:00) Intro

(00:41) Rubrik's Evolution

(02:20) The Strategic Shift: Cloud and Cybersecurity Expansion

(05:13) Dissecting Rubrik's Sales Strategy and Market Competition

(11:19) Exploring Rubrik's Revenue Model and Subscription Shift

(15:27) Rubrik's Impressive Growth Metrics and Future Prospects

(17:28) Sponsor: Brave | Turpentine

(19:14) The Role of R&D in Rubrik's Competitive Edge

(20:57) Decoding the Financials: Sales, Marketing, and Sustainability

(22:06) The IPO Strategy: Navigating Public Markets

(24:12) Evaluating the S-1

(27:25) The Bull and Bear Case for Rubrik

(30:31) Valuation Insights and Understanding the Numbers

(33:31) Expanding Horizons: Global Growth and Customer Insights

(34:58) NPS is the Ozempic of Metrics

(37:55) IPO

(39:48) Wrap