Virtual Team Dynamics - The Ulfire Podcast

Comparing Communication Technologies In Virtual Teams


Listen Later

There are a number of different communication technologies available to the modern project manager to interface with and coordinate their virtual project teams.  The technologies range from standard email communications, whether one to one or used to broadcast messages to the entire team, use of the telephone, again either for a one on one conversation, a one to many or a many to many conference call, webcam’s for one to one discussions or very small conference meetings, video conference calls and meetings and of course the physical face to face.
Different communication technologies will suit different projects requirements, budgets and phases.  It may not be sensible, to instance, to install a $100,000 state of the art video conference suite in a remote construction office with only a satellite internet connection.  Equally, it would not be realistic for a large corporate headquarters, with multiple satellite offices located around the globe, not to have an array of different technologies installed and available to the project teams based there.
All of these different communication technologies have their place, they each offer relative advantages and disadvantages and have different levels of richness of content.
Email
Email has become the ubiquitous form of communication technology and is often, unfortunately, used in many situations where it should not.  These misuses of email include using it to avoid uncomfortable verbal discussions and to retaliate to perceived personal insults.
For managers of international projects, email allows them to send the same message, often carefully crafted and considered, to their entire team or sub set of the team at the same time. This “mail blast” is certainly convenient, but, if the manager is not careful in crafting his message, members of the team from different cultures may read an entirely different message into the content of the email to their counterparts in another part of the project.  This miscommunication often goes undetected until unexpected consequences start to appear later in the project lifecycle.
The message is to take care in writing a broadcast message to your entire team, consider instead sending the same message, differently structured and worded, to each cultural cohort in your project.  This same level of care of the structure of the message must be considered in one on one email messaging, the message must be suitable for the culture of the recipient.
Telephone
Despite the length of time they have been in common use, the telephone is, in my view, a somewhat misunderstood and misused device, especially when applied to the international communications environment.
Where email allows the recipient, who may not speak the same language as the sender, to translate and analyse the message, the telephone removes this option.  Instead, the telephone forces both parties to struggle with linguistic complexities while attempting to hold an otherwise straightforward message.  This complexity can lead to frustration and misunderstanding between the two participants.  With no lasting record of a telephone conversation, it is easy for both parties to leave the call thinking they have understood the message, yet they may have both have completely misunderstood the entire conversation.
When planning and conducting telephone conversations, particularly with people who have different first languages, my suggestions would be to keep to simple language and to employ active listening techniques of checking the message sent is the message received.  Remember also, that telephone communications, while substantially richer than written communications, are still a long way short of a face to face or even a video conversation, with, at best, 20 to 30% of the content of a face to face discussion being conveyed.
Web Cam
The technology for web cam meetings has been available to the domestic user for a ...
...more
View all episodesView all episodes
Download on the App Store

Virtual Team Dynamics - The Ulfire PodcastBy Virtual Team Dynamics - The Ulfire Podcast