Companies are adopting a lot of strategies to withstand in this competitive market. The multi-level marketing model has become a popular one and it has a lot of advantages over the traditional marketing methods.  

Multi-level marketing is a simple marketing method to build lasting relationships. It always stands out because it connects with the people directly. They make use of social media platforms to hit the right and target audience and bring in changes to their methods according to their customer needs and preferences. This business model is flexible and cost effective and creates a long-lasting customer relationship.  

Traditional marketing is where they just throw an ad about their products among the audience and wait for the ad to click on. They do not prefer to change their ads according to the customer preferences since it is very costly and time consuming. The interaction in the traditional marketing is always one-sided conversation.