How can an effective storytelling strategy bolster an organisation's position in the market and deliver positive returns for the bottom line?

Eric Fitzpatrick is a business storytelling coach who helps clients to shorten, sharpen and strengthen their message and increase their chances of getting clients to act on or buy into that message.

In this week's episode, Eric joins us to explain how leaders can make their story stand out in a crowded and rapidly evolving business landscape.

This past year, as part of our Corporate Membership offering, Eric delivered a Webinar session on 'Storytelling - Rules for Exceptional Communication'.

This conversation was recorded on February 18th, 2022.