In this episode, Charles Weaver delves into the age-old dilemma of competing against Managed Service Providers (MSPs) that drive down pricing. He explores the challenges of negotiating with prospects who are tempted by cheaper alternatives and offers practical advice on how to maintain your value without succumbing to a race to the bottom. Charles shares insights on establishing credibility, educating customers, and the importance of standing firm on pricing to ensure long-term success. Tune in to learn how to position your MSP practice for optimal success in a competitive market.