Colton Ray is the Chief Executive Officer at FUSE Autotech. He has more than 20 years of experience in the automotive industry, including several standout leadership roles. Before joining FUSE Autotech, Colton served as the Chief Merchandising Officer for Walser Automotive Group. During that time, Walser added nearly 5% of market share with 23 stores. In 2021, Colton was awarded Automotive News' 40 Under 40 Award for his performance at the Walser Automotive Group.

Alan Krutsch is the Director of Industry Relations at FUSE Autotech. His auto career started on the sales floor and progressed through finance and sales management. Alan has served as director of marketing for two prominent dealer groups where his brand management knowledge and skills as an innovative digital marketer led to market share increases and reduced costs per vehicle sold. He has also spoken at numerous industry conferences on digital marketing and customer experience.

In this episode…

How much time does your dealership spend negotiating with customers for a fair car price? What can you do to make the buying process easier and simpler for them? How can you effectively compete with other dealerships when it comes to a better customer experience?

In the current market, many customers prefer to get one fixed price that is fair so they don't have to spend a lot of time negotiating with salespeople. This means that dealerships need to have the right business model to make their customer experience fun, fast, and encouraging for future sales. 

In this episode of the InsideAuto Podcast, Ilana Shabtay is joined by Colton Ray and Alan Krutsch from FUSE Autotech to talk about competing for the best customer experience. They also discuss the future of modern retailing in the automotive space and how demand and supply in the car market have evolved.