In today's volatile business environment where barriers to industries continue to blur and technology is becoming increasingly accessible to all, businesses cannot afford to rely on just one comparative advantage. Do this and your business would no sooner vanish into oblivion. In today's episode, I make a case for why competitive advantage is no longer relevant in the current business environment and suggest a few ways businesses can stay competitive by developing a range of fluid advantages that provide the requisite springboard for business growth and development.