The LaunchNotes Podcast | Product Management, Product Marketing, Product Ops

Competitive Intel for Product Managers with Andy McCotter-Bicknell (ClickUp, ZoomInfo)

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Steve Klein (@stevenklein - https://twitter.com/blakethorne) of LaunchNotes talks with Andy McCotter-Bicknell (Head of Competitive Intel @ ClickUp) about how competitive research can help sharpen your product strategy, and how to effectively do it at your company.


đź”— Links

  • Andy on LinkedIn: https://www.linkedin.com/in/andrewmccotterbicknell
  • Andy on TikTok: https://www.tiktok.com/@healthycompetition
  • Andy’s competitive intel course: https://competitiveplaybook.com/
  • Andy’s podcast and community: https://healthycompetition.co/
  • Competitive intel tool: https://www.similarweb.com/
  • A tool for helping you write better emails: https://www.lavender.ai/
  • 🚀Check out LaunchNotes: https://launchnotes.com
  • 🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awesome
  • đź“şFollow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg
  • Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/

    • đź“ť Show notes

    (00:00) - Introductions

    (03:07) - Building a competitive intelligence program

    (05:53) - Should you focus on competitors?

    (15:34) - 3 sources for gathering competitive intel

    (23:15) - Tips for building a win/loss program

    (28:46) - Tips for ensuring customer research insights don’t go dormant

    (36:07) - Thoughts on G2 and Capterra

    (43:18) - Tips for requesting an interview

    (46:03) - How do you learn about a competitor’s pricing model when they don't publish it on their website?

    (49:04) - How does competitive intel change over the size and growth of a company?

    (50:42) - Andy's course on competitive intel

    ...more
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    The LaunchNotes Podcast | Product Management, Product Marketing, Product OpsBy LaunchNotes