Healthy Competition: Product Marketing | Competitive Intelligence | Strategy

Competitive Intel specialist → Co-Founder w/ Ben Wunderman from Lyft, Postmates, and Packsmith


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Ben Wunderman is the CEO and Co-Founder of Packsmith, a company that's building the future of distributed, decarbonized fulfillment and delivery for a $7.2T global e-commerce market. In this episode, we chat about Ben's experience building and leading Competitive Intel programs for early-Lyft and Postmates, the difference between B2B and B2C Competitive Intel, and how he's bringing distributed fulfillment to market at scale.
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This episode is brought to you by The Competitive Playbook (hey, that's me! 😀): The Competitive Playbook
The Competitive Playbook has helped 100+ founders, product marketers, and enablement professionals build or optimize their Competitive Intel programs. Learn more about why folks from Slack, Metadata, Zendesk, Highspot, and more are using the course to build healthy competitive programs at competitiveplaybook.com.
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Healthy Competition: Product Marketing | Competitive Intelligence | StrategyBy Andy McCotter-Bicknell