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Here is a PDF file of Jason Voiovich's article from the January - March 2010 edition of "Competitive Intelligence" magazine.
Jason Voiovich of Ecra Creative discusses his timely article "Branding CI: Challenges and Opportunities." Competitive Intelligence has something of an identity crisis, and Jason describes the opportunity to create a true brand for the CI profession.
Seena Sharp has written a book about delivering and communicating the value of competitive intelligence, "Competitive Intelligence Advantage." Seena and I talk about a wide array of topics related to CI, business and strategy.
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