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Complete B2B Podcasting Guide - Ep 13 - Audience to client + BONUS (Ultimate B2B Podcast)
Download “B2B Podcasting Secrets” to solve Branding & Lead Gen for good if you are a B2B Business: https://ghapodcast.com/b2b-podcasting-secrets-pod
Follow me on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/
In this video, I break down how to transform your B2B podcast audience into leads and clients by building a structured audience-to-client funnel. I explain how to use content, lead magnets, tracking, and email nurturing to convert attention into business outcomes, and share the long-term opportunities podcasting creates for speaking engagements and strategic partnerships.
What You’ll Learn:
- How to convert podcast listeners into qualified leads using strategic call-to-actions
- Why high-quality lead magnets are essential for audience conversion
- How to track attribution and identify where your funnel breaks
- The 3-7-30 email nurture framework for converting leads into clients
- How podcast authority creates speaking opportunities and industry positioning
- When B2B sponsors make sense, and why selling your own services is more profitable
Chapters:
00:00 – Turning a B2B Podcast Audience Into Leads and Clients
02:35 – Using Content and Lead Magnets to Capture Demand
05:49 – Tracking Attribution and Optimizing the Funnel
08:56 – The 3-7-30 Email Nurture Framework
11:40 – How Podcast Authority Creates Speaking Opportunities
16:11 – The Right Way to Think About Podcast Monetization
20:13 – The Ultimate Level of B2B Podcasting
If you are new to my channel, my name is Guillaume Jouvencel, and I'm the co-founder of GHA Marketing. I've launched and grown 107 B2B podcasts in the last 2.5 years, and I personally own two top 10% podcasts globally.
I believe in proof, not promises. See all our B2B clients testimonials here: https://ghapodcast.com/testimonials/
To the builders in the arena, build the brand first, then let the clients chase you.
Never quit, Guillaume
DISCLOSURE: Information shared here is for educational purposes only. Results are not guaranteed and will vary based on effort, market, offer, and execution.
DISCLAIMER: I create podcast strategies that drive real results. With so many “experts” and “quick fixes” out there, it’s hard to know who’s legit. I share what works from real-world experience in helping companies and entrepreneurs use podcasting to generate revenue and strengthen their brand. And if you’re ready to take your podcast to the next level, I’m here to help.
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By GHA MarketingDownload “B2B Podcasting Secrets” to solve Branding & Lead Gen for good if you are a B2B Business: https://ghapodcast.com/b2b-podcasting-secrets-pod
Follow me on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/
In this video, I break down how to transform your B2B podcast audience into leads and clients by building a structured audience-to-client funnel. I explain how to use content, lead magnets, tracking, and email nurturing to convert attention into business outcomes, and share the long-term opportunities podcasting creates for speaking engagements and strategic partnerships.
What You’ll Learn:
- How to convert podcast listeners into qualified leads using strategic call-to-actions
- Why high-quality lead magnets are essential for audience conversion
- How to track attribution and identify where your funnel breaks
- The 3-7-30 email nurture framework for converting leads into clients
- How podcast authority creates speaking opportunities and industry positioning
- When B2B sponsors make sense, and why selling your own services is more profitable
Chapters:
00:00 – Turning a B2B Podcast Audience Into Leads and Clients
02:35 – Using Content and Lead Magnets to Capture Demand
05:49 – Tracking Attribution and Optimizing the Funnel
08:56 – The 3-7-30 Email Nurture Framework
11:40 – How Podcast Authority Creates Speaking Opportunities
16:11 – The Right Way to Think About Podcast Monetization
20:13 – The Ultimate Level of B2B Podcasting
If you are new to my channel, my name is Guillaume Jouvencel, and I'm the co-founder of GHA Marketing. I've launched and grown 107 B2B podcasts in the last 2.5 years, and I personally own two top 10% podcasts globally.
I believe in proof, not promises. See all our B2B clients testimonials here: https://ghapodcast.com/testimonials/
To the builders in the arena, build the brand first, then let the clients chase you.
Never quit, Guillaume
DISCLOSURE: Information shared here is for educational purposes only. Results are not guaranteed and will vary based on effort, market, offer, and execution.
DISCLAIMER: I create podcast strategies that drive real results. With so many “experts” and “quick fixes” out there, it’s hard to know who’s legit. I share what works from real-world experience in helping companies and entrepreneurs use podcasting to generate revenue and strengthen their brand. And if you’re ready to take your podcast to the next level, I’m here to help.