Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod

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Stephen Chambers is Managing Director of The Winthrop Group, a professional services firm specializing in historical consulting, archives, litigation support, and strategic advisory services. Over nearly a decade with the firm, he has helped expand its History Services practice while leading engagements for corporations, law firms, nonprofits, and other institutions facing complex business and legal questions.

Before joining The Winthrop Group, Stephen built experience across strategy consulting, economic consulting, and publishing through roles at Monitor Group, Analysis Group, and Rosc Global. Combined with his Ph.D. in History and published scholarship, his background demonstrates how deep domain expertise can be transformed into a differentiated advisory business.

This conversation explores how niche expertise creates lasting competitive advantages, why credibility matters more than ever, and how professional services firms can build sustainable growth by becoming indispensable advisors rather than interchangeable vendors.

Proposed Interview Structure:

1. What got you into professional services, and how did your journey from academia and strategy consulting eventually lead you to The Winthrop Group?

2. What specific problem are you helping your clients solve, and why does solving that problem matter so much to you personally?

3. Who are your ideal clients today, and who typically makes the decision to bring your firm in?

4. How do clients typically discover The Winthrop Group, and what's been most effective in generating new business that other professional services firms could learn from? Current Acquisition Channels: Referral, Content Sub Question: What's your perspective on podcasting as a marketing and relationship-building tool for professional services firms? 5. Your engagements often involve multiple stakeholders and highly specialized expertise. How do you typically build trust and guide prospects from the first conversation to becoming clients?

6. Once a client starts working with your firm, how do you consistently deliver value, strengthen the relationship, and create the kind of trust that brings clients back again and again?

7. Where do you find yourself most challenged today as the Managing Director of a growing professional services firm, if at all?

8. Looking ahead, where do you see the biggest opportunities for your work over the next few years?

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Know more about Stephen Chambers

Website Link: https://winthropgroup.com/

Connect with Stephen Chambers on LinkedIn

LinkedIn link: https://www.linkedin.com/in/stephen-chambers-409a0510a/

Apply to be a guest on The Principal Podcast:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod

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Mike Kozlik is President of Advantage Resources, where he has spent nearly 20 years helping founders and business owners build organizations that are more efficient, more effective, and more profitable. His work focuses on helping leaders replace inconsistent growth with repeatable systems that improve lead generation, operations, and long-term scalability.

Rather than relying on complicated frameworks or the latest business trends, Mike's approach centers on practical execution. Through his B3 Game Plan, he helps business owners implement the core processes needed to grow consistently while reducing the day-to-day firefighting that prevents firms from scaling.

Before launching Advantage Resources, Mike served in senior leadership positions in the U.S. Army before leading operations and business development for organizations managing multi-million-dollar contracts. That experience shaped his disciplined approach to leadership, systems, and sustainable growth.

Proposed Interview Structure:

1. You spent decades leading military organizations before launching Advantage Resources. What inspired you to move into business coaching, and how has that leadership background shaped the way you help founders grow their firms?

2. What specific problem are you helping business owners solve today, and why does solving that problem matter so much to you personally?

3. Who are your ideal clients today, and who typically makes the decision to bring you in or hire your firm?

4. How do new clients typically discover Advantage Resources today? What has consistently worked to build trust and generate new business that other professional services firms could learn from? Current Acquisition Channels: Referral, Content, Google Ads, Webinars, Podcast (guesting), Speaking engagements, Cold outreach Sub Question: What role do you think podcasting plays as a marketing tool for professional services firms? Is it an effective way to build credibility and attract the right clients?

5. Professional services often involve long sales cycles and multiple decision-makers. How do you build trust throughout that process and ultimately win new engagements?

6. Once a client starts working with you, how do you make sure they continue seeing value, stay engaged, and become long-term clients who come back again and again?

7. Where do you find yourself most challenged right now as the leader of a growing business, if at all?

8. Looking ahead, where do you see the biggest opportunity for your work over the next few years?

**********************************************************

Know more about Mike Kozlik

Website Link: https://go.advantageresourcesinc.com

Connect with Mike Kozlik on LinkedIn

LinkedIn link: https://www.linkedin.com/in/mikekozlik

Apply to be a guest on The Principal Podcast:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod

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When Chad Wekelo founded Actualize Consulting in 2003, he wasn't trying to build the biggest consulting firm, he wanted to build one known for solving highly specialized financial and treasury challenges better than anyone else. More than twenty years later, that focus has helped Actualize expand internationally while serving banks, insurers, government agencies, and Fortune 1000 organizations.

But technical expertise is only part of the story. Chad has also invested heavily in building a culture that attracts exceptional consultants and creates long-term client relationships. Through initiatives like Culture Infusion and a consistent focus on people, Actualize has become one of the most recognized workplaces in consulting.

In this episode, Chad shares what founders of professional services firms can learn about niche positioning, winning enterprise clients, building a business people want to work for, and creating a firm designed to last.

Proposed Interview Structure:

1. What got you into consulting, and what ultimately led you to start Actualize Consulting back in 2003?

2. What specific problem are you helping clients solve today, and why does solving that problem matter so much to you personally?

3. Who are your ideal clients today, and who typically makes the decision to bring Actualize Consulting into an organization?

4. You've built Actualize largely through expertise and reputation over the past two decades. How do your best clients typically find you, and what's worked best for attracting new business that other professional services firm leaders could learn from? Current Acquisition Channels: Referral, Content, Webinars, Podcast (guesting), Podcast (hosting), Speaking engagements Sub Question: What role do you think podcasting can play as a marketing tool for consulting and professional services firms?

5. Enterprise consulting often involves long sales cycles and multiple stakeholders. How do you typically build trust and guide prospective clients from an initial conversation to a signed engagement?

6. Once a client starts working with Actualize, what do you do to consistently deliver value, strengthen the relationship, and keep clients coming back over the long term?

7. You've successfully led Actualize for more than two decades. Where do you find yourself most challenged today as the leader of a growing professional services firm, if at all?

8. Looking ahead, where do you see the biggest opportunity for your work over the next few years?

**********************************************************

Know more about Chad Wekelo

Website Link: https://www.actualizeconsulting.com/

Connect with Chad Wekelo on LinkedIn

LinkedIn link: https://www.linkedin.com/in/chadwekelo

Apply to be a guest on The Principal Podcast:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod

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Patrick Petitti is the Co-Founder and CEO of Catalant, one of the pioneers behind what he calls the "Consulting 2.0" model. Over the past decade, Catalant has built a platform connecting enterprises with highly experienced independent consultants and boutique firms, helping organizations access specialized expertise faster and more efficiently than traditional models allow.

Today, Catalant works with more than 30% of the Fortune 1000 and maintains a network of over 70,000 consultants and specialist firms. Through that lens, Patrick has a unique perspective on how professional services are evolving, what clients increasingly value, and how firms can position themselves for long-term growth.

In this conversation, we explore firm growth, client acquisition, leadership, AI, talent strategy, and the future of professional services in a market that continues to reward expertise, flexibility, and measurable outcomes.

Proposed Interview Structure:

1. What originally drew you into consulting, and what ultimately convinced you there was an opportunity to build a completely different model for delivering professional services?

2. What specific problem are you helping clients solve through Catalant today, and why does solving that problem matter so much to you personally?

3. Who are your ideal clients today, and who typically holds the decision to bring Catalant in or engage your network of experts?

4. Catalant has become one of the most recognized brands in the independent consulting space. How have you gone about building awareness and trust with enterprise buyers, and what marketing lessons can firm leaders learn from that? Current Acquisition Channels: outbound sales, inbound Sub Question: What role do you think podcasting can play as a marketing and relationship-building tool for professional services firms?

5. Selling into large enterprises often involves multiple stakeholders and long buying cycles. How do you typically navigate those conversations and ultimately win the business?

6. Once a client starts working with Catalant, how do you make sure they keep coming back? What have you found works best for building long-term client relationships?

7. You've spent more than a decade building Catalant and helping reshape the professional services industry. Where do you find yourself most challenged right now as a founder and CEO, if at all?

8. Looking ahead, where do you see the biggest opportunity for independent consulting and the Consulting 2.0 model over the next few years?

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Know more about Patrick Petitti

Website Link: https://catalant.com/

Connect with Patrick Petitti on LinkedIn

LinkedIn link: https://www.linkedin.com/in/patrick-petitti-428300b/

Apply to be a guest on The Principal Podcast:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod

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Many organizations assume they have a technology problem when, in reality, they have a friction problem. Processes become accepted because "that's how we've always done it," while employees quietly build workarounds that reduce productivity, damage morale, and ultimately impact customer experience.

Mike Lewis has built his career around helping organizations uncover these hidden inefficiencies. Rather than leading with technology, he starts by understanding how work actually gets done, quantifying the true cost of operational friction, and helping leadership teams invest in solutions that deliver measurable business value.

One story perfectly illustrates his philosophy. After overhearing a seemingly minor complaint that employees spent ten minutes logging into their systems every day, Mike investigated. His analysis showed the delay was costing the organization more than £2.5 million annually, while the solution required an investment of just £150,000, a return of more than 16x. It's a reminder that the smallest operational problems can create the biggest opportunities for consultants willing to look deeper.

In this conversation, we explore how professional services leaders can differentiate themselves by asking better questions, becoming trusted advisors, and building firms around outcomes that clients genuinely value.

Proposed Interview Structure:

1. What first got you into consulting, and when did you realize that finding hidden inefficiencies was the problem you wanted to dedicate your career to solving?

2. What specific problem are you helping clients solve today, and why has solving that problem become so personally important to you?

3. Who are your ideal clients today, and who usually holds the decision to bring you in or hire your team?

4. You've built a strong personal brand around the idea of removing organizational friction. How do your ideal clients typically discover you, and what's worked best for attracting the right consulting opportunities? Current Acquisition Channels: Referral, Content, Webinars (planning stages), Podcast (guesting), Speaking engagements Sub Question: What do you think about podcasting as a marketing tool for professional services firms?

5. Professional services engagements often involve multiple stakeholders and long sales cycles. How do you typically take a prospect from the first conversation to a signed engagement?

6. Once you've delivered results for a client, how do you build long-term relationships that keep clients coming back and trusting you with future engagements?

7. Where do you find yourself most challenged right now as a consulting leader, if at all?

8. Looking ahead, where do you see the biggest opportunity for helping organizations remove operational friction and improve performance over the next few years?

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Know more about Mike Lewis

Website Link: https://www.sphericaconsulting.com/

Connect with Mike Lewis on LinkedIn

LinkedIn link: https://www.linkedin.com/in/curiosityquantified/

Apply to be a guest on The Principal Podcast:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod

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Many firms help clients improve strategy, operations, or execution. Eric Kaufmann helps leadership teams improve the way they lead together. For more than 25 years, Eric has partnered with CEOs and executive teams navigating growth, succession, organizational change, and leadership challenges. Through Sagatica, he helps executive teams strengthen trust, improve decision-making, increase accountability, and develop the leadership maturity required to lead increasingly complex organizations.

In this conversation, we'll explore how Eric built a premium advisory practice around executive leadership, how he earns the trust of senior decision-makers, and the lessons professional services firm leaders can apply to build stronger client relationships and more valuable firms.

Proposed Interview Structure:

1. What got you into consulting, and what led you to focus specifically on helping executive teams become more aligned and effective?

2. What specific problem are you helping your clients solve, and why is solving that problem so important to you personally?

3. Who are your ideal clients today, and who usually holds the decision to bring you in or hire Sagatica?

4. How do your best clients typically discover your firm, and what marketing approaches have consistently generated the highest-quality consulting engagements? Sub Question: What role do you think podcasts can play as a marketing tool for professional services firms and executive advisors?

5. Your work involves high-trust engagements with CEOs and executive teams. From the first conversation to signing an engagement, how do you typically build enough trust to win the business?

6. Once you're working with a client, how do you build relationships that keep clients coming back and turn engagements into long-term partnerships?

7. Where do you find yourself most challenged right now as the Managing Partner of Sagatica, if at all?

8. Looking ahead, where do you see the biggest opportunity for your work over the next few years?

**********************************************************

Know more about Eric Kaufmann

Website Link: https://sagatica.com/

Connect with Eric Kaufmann on LinkedIn

LinkedIn link: https://www.linkedin.com/in/erickaufmann7/

Apply to be a guest on The Principal Podcast:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod

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Every professional services firm eventually reaches the same inflection point: growth slows because the founder becomes the center of every important decision. Bryon Morrison has built his career helping leaders solve exactly that challenge. As Co-Founder and CEO of Proxxy, Bryon leads a team of professionally trained remote Chiefs of Staff and Strategists who help founders, CEOs, and executive teams turn priorities into measurable outcomes. Rather than simply adding capacity, Proxxy creates leverage, allowing leaders to focus on growth while ensuring critical initiatives actually get executed.

Beyond Proxxy, Bryon has spent more than two decades advising organizations on digital transformation, marketing strategy, and business growth. He's taught Digital Marketing Strategy at Southern Methodist University, advises startups and technology companies, hosts the Leaders List Show, and has led consulting engagements ranging from Fortune 50 digital transformations to high-growth entrepreneurial businesses.

In this episode, we explore how leaders of professional services firms can build stronger operating models, delegate with confidence, retain high-value clients, and create businesses that continue to grow without relying on the founder for every decision.

Proposed Interview Structure:

1. What got you into consulting, and what led you to build Proxxy?

2. What specific problem are you helping your clients solve, and why is solving that problem so important to you personally?

3. Who are your ideal clients today, and who typically makes the decision to bring Proxxy in?

4. You've spent decades in digital marketing and personal branding. How do your best clients typically find you, and what marketing strategies have consistently worked for your business that leaders of professional services firms can learn from? Current Acquisition Channels: Referral, Content, Google Ads, Webinars, Podcast (guesting), Podcast (hosting), Cold outreach Sub Question: You also host the Leaders List Show. What role do you think podcasts play as a marketing tool for professional services firms?

5. Your work involves high-trust relationships with founders and CEOs. Professional services often have long sales cycles, from the first conversation through stakeholder buy-in. How do you typically bring those opportunities across the finish line?

6. Once a client starts working with Proxxy, how do you make sure they continue seeing value, keep coming back, and become long-term relationships rather than one-off engagements?

7. You've built Proxxy, advise companies, and work closely with executive teams every day. Where do you find yourself most challenged as a founder today, if at all?

8. Looking ahead, where do you see the biggest opportunities for your work over the next few years?

**********************************************************

Know more about Bryon Morrison

Website Link: https://proxxy.com/

Connect with Bryon Morrison on LinkedIn

LinkedIn link: https://www.linkedin.com/in/bryonmorrison/

Apply to be a guest on The Principal Podcast:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod

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AI may dominate today's business conversations, but Tim Attinger believes the real competitive advantage lies somewhere else: orchestration. As Co-Founder and President of OvationCXM, Tim helps financial institutions coordinate complex customer journeys that span departments, technologies, and external partners, creating the operational foundation that allows AI initiatives to deliver measurable business value.

Before founding OvationCXM, Tim held executive leadership positions at Visa, where he helped shape the company's innovation strategy and IPO journey, as well as senior roles at Blackhawk Network and Monitise. Throughout his career, he's focused on building platforms, scaling digital businesses, and helping large organizations navigate transformation.

In this conversation, we explore how leaders of professional services firms can build credibility with enterprise clients, navigate long sales cycles, create lasting client relationships, and position themselves for the next wave of AI-driven transformation.

Proposed Interview Structure:

1. What got you into digital transformation and enterprise strategy, and what ultimately led you to co-found OvationCXM?

2. What specific problem are you helping your clients solve today, and why is solving that problem personally important to you?

3. Who are your ideal clients today, and who typically makes the decision to bring OvationCXM into an organization?

4. You've built strong thought leadership around AI, banking, and customer journey orchestration. What has been most effective in attracting enterprise clients, and what can other professional services firms learn from your approach? Current Acquisition Channels: Referral, Content, Podcast (guesting), Speaking engagements, Cold outreach Sub Question: What role do you think podcasts can play in helping founders and leaders of professional services firms build authority and generate business?

5. Selling into enterprise organizations often involves multiple stakeholders and lengthy buying cycles. How do you build trust throughout that process and ultimately win the engagement?

6. Once a client starts working with OvationCXM, how do you ensure they continue seeing value, deepen the relationship, and keep coming back over the long term?

7. As a founder leading a company at the intersection of AI, customer experience, and enterprise transformation, where do you find yourself most challenged right now, if at all?

8. Looking ahead, where do you see the biggest opportunity for customer journey orchestration and enterprise AI over the next few years?

**********************************************************

Know more about Tim Attinger

Website Link: https://www.ovationcxm.com/

Connect with Tim Attinger on LinkedIn

LinkedIn link: https://www.linkedin.com/in/tattinger/

Apply to be a guest on The Principal Podcast:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod

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Doug operates in a space most consultants talk about but rarely execute on: finding profit that already exists inside a business. Not through new strategies or more leads, but by identifying inefficiencies, missed follow-ups, pricing gaps, and structural leaks that quietly erode EBITDA.

His model is deliberately narrow. He works with only 6-8 companies per year, going deep over a 12-month engagement. This is not advisory work at a distance, he positions himself as a growth partner embedded in execution, focused on measurable financial outcomes.

What stands out is his emphasis on continuity and execution over ideas. Whether it’s missed follow-ups, unstructured internal knowledge, or misaligned financial structures, his thesis is simple: most businesses don’t have a strategy problem, they have a capture problem.

Proposed Interview Structure:

1. What got you into consulting, and how did you evolve into this “growth partner” role rather than a traditional advisor?

2. What specific problem are you solving for your clients, and why does it matter so much for you to solve that personally?

3. Who are your ideal clients today, and who typically holds the decision to bring you in?

4. How do clients typically find you, and what’s worked best to attract the right $5M-$100M founders? Current Acquisition Channels: Referral, Podcast (guesting), Podcast (hosting), Speaking engagements Sub Question: What’s your perspective on podcasting as a marketing channel for consultants today?

5. When you’re moving toward a 12-month engagement, how do you navigate the sales process from first conversation to commitment?

6. Once you’re working with a client, how do you ensure they stay, continue working with you, and build a long-term relationship?

7. Where do you find yourself most stuck right now in your business, if at all?

8. Looking ahead, where do you see the biggest opportunity for your kind of work over the next few years?

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Know more about Doug C. Brown

Website Link: https://ceosalesstrategies.com/

Connect with Doug C. Brown on LinkedIn

LinkedIn link: https://www.linkedin.com/in/dougbrown123/

Apply to be a guest on The Principal Podcast:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod

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For more than 25 years, Lisa Peers has helped organizations develop one of the most overlooked business skills: communication under pressure. Through Peers and Players, she leads a global network of more than 300 professional actors and coaches who help leaders rehearse difficult conversations, deliver stronger presentations, and build greater confidence through realistic role-play.

Unlike traditional leadership training, Lisa's approach focuses on practice rather than theory. Whether it's giving difficult feedback, presenting to clients, navigating conflict, or building psychological safety, her team creates safe environments where professionals can develop communication skills before the real conversation happens.

For founders and leaders of professional services firms, these skills directly influence business growth. Better communication strengthens client relationships, improves leadership effectiveness, increases retention, and creates the trust that turns one project into long-term partnerships.

Proposed Interview Structure:

1. You began your career as a professional actor before building a global communication training business. What inspired that transition into professional services?

2. What specific problem are you helping clients solve through Peers and Players, and why is solving that problem so important to you personally?

3. Who are your ideal clients today, and who typically makes the decision to bring you and your team into an organization?

4. Professional services firms often grow through trust and reputation. How have you built awareness for Peers and Players, and what has consistently generated your best clients? Current Acquisition Channels: Referral, Content, Cold outreach Sub Question: What's your perspective on podcasting as a business development tool for professional services firms?

5. Selling communication training often involves multiple stakeholders. How do you guide prospects from an initial conversation to becoming a client?

6. One of the biggest drivers of firm growth is client retention. How have you built long-term client relationships that keep organizations coming back year after year?

7. Where do you find yourself most challenged right now as the founder of a growing professional services firm, if at all?

8. Looking ahead, where do you see the biggest opportunity for communication and leadership development over the next few years?

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Know more about Lisa Peers

Website Link: http://www.peersandplayers.com/

Connect with Lisa Peers on LinkedIn

LinkedIn link: https://www.linkedin.com/in/lisapeers/

Apply to be a guest on The Principal Podcast:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/