The Principal Podcast

Complete B2B Podcasting Guide - Ep12 - Automate / Externalise podcast post-production


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Download “B2B Podcasting Secrets” to solve Branding & Lead Gen for good if you are a B2B Business: https://ghapodcast.com/b2b-podcasting-secrets-pod

Follow me on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/

In this video, I explain how to structure your podcast so you only focus on the fun, high-value part - the conversation - while everything else is automated or handled by a team. I walk through the system we use at GHA Marketing to remove production workload and keep your podcast consistently driving brand-building and lead generation.

What You’ll Learn:

  1. How to automate podcast post-production using AI tools and workflows
  2. Which tools handle recording, editing, repurposing, and scheduling
  3. When to use VAs, EAs, or offshore assistants to scale production
  4. The step-by-step process to hire and test podcast support talent How to evaluate podcast agencies using proof instead of claims
  5. The three-tier model to scale from DIY to fully managed production

Chapters:

00:00 – Why Post-Production Must Be Systemized

01:03 – Recording and Editing Tools We Recommend

02:50 – Creating Short-Form Clips Efficiently

03:30 – Written Content and Copy Generation

03:47 – Scheduling and Distribution Systems

04:44 – Scaling With VAs, EAs, and Offshore Assistants

05:33 – The Process to Hire and Test Podcast Talent

06:11 – When to Work With a Podcast Agency

Tools & Platforms Mentioned Recording & Editing:

• Riverside • Descript Short-Form Content: • Opus Clip Written Content & Show Notes: • Castmagic • ChatGPT Scheduling & Distribution: • Metricool • Captivate • Buzzsprout Automation: • Zapier Hiring Platforms: • Upwork • Fiverr

If you are new to my channel, my name is Guillaume Jouvencel, and I'm the co-founder of GHA Marketing. I've launched and grown 107 B2B podcasts in the last 2.5 years, and I personally own two top 10% podcasts globally.

I believe in proof, not promises. See all our B2B clients testimonials here: https://ghapodcast.com/testimonials/

To the builders in the arena, build the brand first, then let the clients chase you.

Never quit, Guillaume

DISCLOSURE: Information shared here is for educational purposes only. Results are not guaranteed and will vary based on effort, market, offer, and execution.

DISCLAIMER: I create podcast strategies that drive real results. With so many “experts” and “quick fixes” out there, it’s hard to know who’s legit. I share what works from real-world experience in helping companies and entrepreneurs use podcasting to generate revenue and strengthen their brand. And if you’re ready to take your podcast to the next level, I’m here to help.

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The Principal PodcastBy GHA Marketing