Download “B2B Podcasting Secrets” to solve Branding & Lead Gen for good if you are a B2B Business: https://ghapodcast.com/b2b-podcasting-secrets-pod

Follow me on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/

In this video, I break down the exact framework we use to find the first guests for a B2B Podcast like clockwork, even if the show doesn't exist yet!

What You’ll Learn:

1. How to secure high-level ICP guests even before your podcast launches
2. Why your existing network is the fastest path to early traction and social proof
3. How podcast interviews reactivate dormant leads without sales pressure
4. The referral question that consistently generates warm introductions
5. How guest social proof increases cold outreach reply rates up to 15%+
6. Why a zero-pressure pre-interview conversation boosts guest acceptance

Chapters:

00:00 – Why High-Level ICPs Agree to Be Podcast Guests

00:55 – The Role of Positioning and ICP Clarity

01:46 – Start With Your Existing Network for Social Proof

02:28 – How to Invite Clients, Leads, and Industry Peers

03:16 – Reactivating Dormant Leads Through Interviews

04:48 – Turning Guests Into a Referral Engine

06:12 – The Exact Referral Question That Works

07:49 – Using Guest Credibility to Improve Cold Outreach

08:45 – Structuring a High-Converting Guest Invitation

09:28 – Why Pre-Interview Conversations Increase Acceptance

If you are new to my channel, my name is Guillaume Jouvencel, and I'm the co-founder of GHA Marketing. I've launched and grown 107 B2B podcasts in the last 2.5 years, and I personally own two top 10% podcasts globally.

I believe in proof, not promises. See all our B2B clients testimonials here: https://ghapodcast.com/testimonials/

To the builders in the arena, build the brand first, then let the clients chase you.

Never quit, Guillaume

DISCLOSURE: Information shared here is for educational purposes only. Results are not guaranteed and will vary based on effort, market, offer, and execution.

DISCLAIMER: I create podcast strategies that drive real results. With so many “experts” and “quick fixes” out there, it’s hard to know who’s legit. I share what works from real-world experience in helping companies and entrepreneurs use podcasting to generate revenue and strengthen their brand. And if you’re ready to take your podcast to the next level, I’m here to help.