Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

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Summer leads Craig Group, a woman-owned strategic growth consultancy built around a simple principle: PortCos scale faster when revenue strategy is measurable, not theoretical. Her frameworks, Catalyst™, Ignite™, and Conduit™, bring structure and forecasting discipline to environments where accuracy matters to valuation.

She’s earned trust inside the PE ecosystem by working like a partner, not an agency. Summer embeds with portfolio teams, brings clarity to GTM risk, and helps CEOs align strategy with the outcomes investors care about most. Consultants can learn a lot from how she positions her expertise to a demanding market. What sets Summer apart is her combination of analytical rigor and lived intensity, the same mindset that pushed her up Kilimanjaro, Rainier, and Whitney shows up in how she builds systems, manages stakeholders, and drives commercial outcomes. Her experience is a blueprint for consultants looking to make their services indispensable.

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Proposed Interview Structure:

1. What originally pulled you into the world of growth consulting, and how did Craig Group come to life?

2. You work closely with PE firms, what core revenue problems do you see repeatedly in PortCos, and why do they matter so much during the hold period?

3. Who is the ideal client for Craig Group today? And within PE, who are the actual decision makers you collaborate with most?

4. Your content resonates strongly in the PE ecosystem. What’s been the most effective way for you to attract and educate buyers who think in terms of valuation and revenue risk?

5. When a PE firm or PortCo reaches out, what does a typical sales cycle look like for you, from the first conversation to alignment, diligence, and finally a signed engagement?

6. Once you’re working with a portfolio company, how do you keep clients coming back? What do you do to ensure long-term relationships and deliver the kind of results that earn recurring work?

7. As a consultant yourself, where do you find yourself stuck right now (if at all)? whether in scaling, hiring, productizing, or managing demand?

8. Looking ahead as a consultant serving PE firms, where do you see the biggest opportunities for someone with your expertise over the next few years?

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Know more about Summer Craig

Website Link: https://www.craiggroup.io/

Connect with Summer Craig on LinkedIn

LinkedIn link: https://www.linkedin.com/in/craigsummer/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

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Elizabeth works with organizations to untangle the human dynamics that often sit beneath performance issues: conflicting communication styles, mismatched expectations, and unclear motivation drivers. At Garth Rose Consulting Group, she uses talent analytics to help leaders make better decisions about hiring, promotions, and team structure, giving clarity to what is often the most ambiguous part of running a firm: people. Her 25+ years as a mediator give her an edge in identifying patterns quickly and helping teams reset unproductive dynamics.

Whether within a consulting firm or on the client side, she helps leaders build healthier communication habits and create conditions where collaboration can happen without friction. For consulting firm owners, Elizabeth offers a grounded approach to team health that ties directly to delivery quality, client satisfaction, and internal cohesion.

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Proposed Interview Structure:

1. What originally led you into mediation, and how did that eventually evolve into leadership and executive coaching?

2. When you step into an organization, what people-related problem do you find yourself solving most often, and why does it matter so much to you?

3. Who are the clients you typically work with today, and within those organizations, who usually brings you in?

4. How do new clients typically find you, and what has consistently worked for you in attracting the right kind of engagements?

5. Your work requires trust and vulnerability. What does your sales cycle usually look like, and how do you help leaders understand the value early in the process?

6. Once you’re working with a leader or team, how do you build long-term relationships and ensure clients continue coming back to you over the years?

7. As a consultant and coach, where do you find yourself most stuck right now, if at all?

8. Looking forward, where do you see the biggest opportunities for your work, especially around talent analytics, communication, and team dynamics?

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Know more about Elizabeth Rose

Website Link: https://garthrose.com/index.html

Connect with Elizabeth Rose

LinkedIn link: https://www.linkedin.com/in/elizabethroseesq/

Email: [email protected]

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

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Arron leads a multisite ministry in Colorado while also coaching executives, entrepreneurs, and high-capacity leaders through Novus Global’s Meta-Performance framework. His career spans more than twenty years of guiding people to unlock what he calls “the version of themselves they didn’t think was possible.” He’s written eight books, built several businesses, and developed leaders across the U.S., Kenya, and global online communities. His coaching work stands out for its combination of deep personal insight and practical, measurable transformation.

For consulting leaders, Arron offers a grounded look at what it means to lead with intention, maintain long-term influence, and create healthier relationships, with clients, teams, and yourself.

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Proposed Interview Structure:

1. What originally pulled you into coaching and leadership development alongside your work as a pastor?

2. You’ve coached thousands of leaders and couples, what core problems do you consistently see, and why do they matter so much to you?

3. Who are your ideal clients today at Novus Global, and what types of leaders tend to benefit most from Meta-Performance coaching?

4. You’ve built influence as a pastor, author, and speaker, what’s been most effective in helping new coaching clients find you?

5. When someone is curious about coaching but not fully committed, how do you usually guide them from interest to a genuine “yes”, without pushing or performing?

6. Once someone becomes a client, how do you make sure they stay, keep coming back, and continue seeing long-term transformation in the relationship?

7. Where do you find yourself most stuck right now in your coaching practice (if at all)?

8. Looking ahead, where do you see the biggest opportunities for your coaching work and for the leaders you serve over the next few years?

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Know more about Arron Chambers

Website Link: https://www.arronchambers.com/

Connect with Arron Chambers

LinkedIn: https://www.linkedin.com/in/arron-chambers-96698369/

Instagram: https://www.instagram.com/arronchambers/?hl=en

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

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Linda C. Coughlin is the Founder and President of Great Circle Associates, where she advises and coaches senior executives operating in complex, high-stakes environments. Her work focuses on moments of inflection, when leaders must rethink strategy, reposition themselves, and lead change that goes beyond incremental improvement.

With deep experience as both an operating executive and board director, Linda has led and advised on mergers, acquisitions, IPOs, restructurings, market entries, and large-scale organizational change across industries including financial services, healthcare, technology, energy, and professional services. Her perspective combines strategic rigor with a strong understanding of human and organizational dynamics. In this episode, we discuss what consulting firm owners can learn from working at the top of organizations: how leaders make decisions under pressure, what really drives alignment at the executive and board level, and how consultants can position themselves as trusted advisors during moments that define careers and companies.

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Proposed Interview Structure:

1. What originally drew you into leadership advisory and executive coaching, and how did Great Circle Associates take shape from that?

2. What is the core problems your clients come to you with at inflection points, and why does solving them matter so much to you personally?

3. Who are the leaders and organizations you work with most today, and who is typically the decision-maker that brings you in?

4. How do clients usually find you, and what has worked best over the years to build trust and credibility at the C-suite and board level? Current Aquisition Channels: LinkedIn Sub Question: What’s your view on podcasts as a marketing and credibility-building tool in the coaching and consulting space?

5. When stakes are high and multiple stakeholders are involved, how do you typically move from initial conversation to a clear “yes”?

6. Once you’re working with a client, how do you build long-term relationships and ensure they continue to come back to you at future inflection points?

7. Where do you find yourself most stuck right now in your own advisory work, if at all?

8. Looking ahead, how do you see your advisory work evolving over the next few years, and what capabilities do you think you will need to stay relevant at the top of organizations?

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Know more about Linda C. Coughlin

Website Link: https://greatcircleassociates.com/

Connect with Linda C. Coughlin

Email: [email protected]

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

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Kim has spent more than 20 years coaching CEOs, founders, and high-pressure leaders who need mental clarity as much as strategic direction. Her work focuses on the internal patterns that shape every decision, the invisible variables that consulting firms often underestimate. Her Frame of Mind Coaching® approach blends daily journaling with deep, candid coaching conversations. It reveals blind spots quickly and helps leaders recover from setbacks with ease instead of force.

For consultants, it’s a methodology that enhances both performance and emotional resilience. Her message is simple and practical: when leaders learn to manage their internal world, the external challenges of consulting, sales cycles, client expectations, team dynamics, become far easier to navigate.

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Proposed Interview Structure:

1. What first moved you toward executive coaching, and how did your early experiences lead to building Frame of Mind Coaching® as a business?

2. You specialize in helping driven leaders who feel pressure internally, what core problem are you solving for them, and how does this shape the way your firm operates?

3. Who are the ideal clients for Frame of Mind Coaching® today, and within those organizations, who typically champions bringing you in?

4. What marketing channels have consistently brought the right clients to your business, and what can consulting firm owners learn from the way you attract demand? Sub Question: From your perspective, how effective are podcasts as a marketing tool for coaches and consultants who rely on credibility and trust?

5. Coaching and consulting can require long sales cycles, from first conversation to buy-in. What’s your process for moving a prospect from interest to commitment?

6. You work with leaders over long arcs, what’s your approach to retaining clients, strengthening the relationship over time, and ensuring they continue to come back for deeper work?

7. As someone who coaches others through their thinking, where do you personally feel most stuck right now, if at all, and how are you navigating that?

8. Looking ahead, where do you see the biggest opportunities in coaching and leadership development over the next few years, especially with tools like journaling and real-time feedback becoming more mainstream?

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Know more about Kim Ades

Website Link: https://frameofmindcoaching.com/

Connect with Kim Ades

LinkedIn link: https://www.linkedin.com/in/kimades/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

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Peter has spent 25+ years leading sales and marketing teams at Sony, Canon, Dell, 3M, and CSC before launching his own advisory. Today he works with B2B founders and leadership teams across Australia and the USA to fix stalled pipelines, reduce long sales cycles, and build sales systems that reflect how buyers actually buy. His methodology, Buyer-Focused Selling, is practical and simple, but not simplistic. He helps clients clarify value, remove friction, and rebuild the sales motion around modern buying psychology.

The results include doubled valuations, doubled revenues, and in some cases a complete turnaround of a struggling services business. For consulting firm owners, Peter brings a rare combination of enterprise experience, mid-market pragmatism, and a deep understanding of what actually moves a high-ticket B2B deal forward. This conversation cuts through noise and focuses on what works.

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Proposed Interview Structure:

1. What initially drew you into sales and consulting after your career across Sony, Canon, Dell, and 3M?

2. You talk a lot about “selling the way buyers want to buy.” What core problem are most B2B services firms struggling with today, and why does it matter?

3. Who do you typically work with today, and in those organisations, who’s actually making the buying decision when you’re brought in?

4. You’ve built a strong personal brand on LinkedIn and YouTube. What’s been most effective for attracting new clients, and what should consulting firm owners stop doing?

5. Consulting sales cycles can drag on for months. How do you shorten cycles or shift the conversation so prospects move faster and with more certainty?

6. Once you’re inside an engagement, what’s your process for ensuring clients see fast wins and stay long enough to realise the bigger outcomes?

7. Even experts hit walls, where do you find yourself most challenged today in your own advisory work, if anywhere?

8. Looking ahead, where do you see the biggest opportunities, or disruptions, for B2B sales and consulting over the next few years?

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Connect with Peter Strohkorb

LinkedIn link: https://www.linkedin.com/in/peterstrohkorbsalesmarketing/

Website Link: https://peterstrohkorbconsulting.com.au/

Know more about Peter Strohkorb

Youtube Channel: https://www.youtube.com/@PeterStrohkorbSalesAdvisory

1-Minute Life Lessons for Business Owners: https://youtube.com/playlist?list=PLhD1YlNNgUSlLqhD6aHGyvkx57aIbw0K8&si=mX5OHfB6PWLO7YTE

My Ai alter ego, called "Ask Peter" : https://www.peterstrohkorb.com/ai-advice

My free 5-minute Sales Funnel Test: https://peterstrohkorbconsulting.com.au/sales-checklist

Monthly Sales Masters Roundtable: https://peterstrohkorbconsulting.com.au/roundtables

My Sales Blog: https://peterstrohkorbconsulting.com.au/sales-articles-blog

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

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Jemma Barton leads consultancy work at RISE Beyond, an international community of coaches and consultants supporting organisations through complexity, change, and cultural transformation. Alongside this, she is the founder of Awoken Development, where she partners with leaders and teams on people, leadership, and organisational development challenges. With a background spanning senior HR leadership, executive coaching, and organisational development, Jemma brings a practitioner’s lens to consulting, grounded in real organisational pressure, not theory alone. Her work focuses on improving the quality of conversations inside organisations as a lever for better decisions, adaptability, and performance.

In this conversation, we discuss what it takes to consult effectively in uncertain environments, how clients make sense of complexity, and what consulting firm owners can learn about positioning, delivery, and long-term client relationships when the work isn’t linear or transactional.

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Proposed interview questions:

1. What first drew you into consulting and organisational development work?

2. What’s the core problem you’re helping leaders and organisations solve today, and why does it matter so much to you personally?

3. Who are your ideal clients at RISE Beyond, and who typically sponsors or buys the work?

4. How do clients usually find you, and what’s worked best in building trust and credibility in such complex, relational work? Current Aquisition Channels: Podcast (guesting) Sub Question: What do you think about podcasting as a marketing tool for consultants and coaches working in leadership and change?

5. Consulting in complexity doesn’t always have a clear scope upfront, how do you navigate the sales process and help clients commit?

6. Once you’re working with a client, how do you retain them over time, what do you deliberately do to build long-term relationships and keep clients coming back?

7. Where do you find yourself most stuck right now as a consultant and consultancy leader, if at all?

8. Looking ahead, where do you see the biggest opportunities in leadership and organisational development?

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Know more about Jemma Barton

Website Link: https://www.risebeyond.org/

Connect with Jemma Barton on LinkedIn

LinkedIn: https://www.linkedin.com/in/jemmabarton/

Email: [email protected]

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

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Jez has spent more than 15 years proving that behavioural science is one of the most commercially powerful tools a consultancy can use. He built Cowry Consulting into a globally recognised practice with over 200 case studies and clients including Amazon, Tesco, Aegon, Sky, and HSBC. The firm’s systematic approach to behavioural design became a competitive advantage, a way to win more sophisticated client briefs and produce measurable outcomes.

Long before Cowry, Jez co-founded #ogilvychange and helped create Nudgestock, which positioned behavioural science at the centre of business problem-solving worldwide. His book Ripple distills the practical, sometimes surprising ways small interventions can create large organisational impact. Today, Jez continues to shape the field through Diversifi and City University London. For consultants, his journey demonstrates the value of building a methodology, productizing expertise, and nurturing a team capable of consistently delivering high-impact client work.

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Proposed Interview Structure:

1. What first pulled you into behavioural science, and how did that transition into becoming a consultant?

2. What specific problem does behavioural science solve for organisations, and why has this challenge mattered enough for you to dedicate your career to it?

3. Who are your ideal clients today, and within those organisations, who typically owns the decision to bring in behavioural science expertise?

4. How do clients usually find you, and what have you learned about marketing an evidence-based consulting practice that others can apply? Current Aquisition Channels: Speaking engagements Sub Question: How do you see podcasts functioning as a marketing tool in the consulting and behavioural science world?

5. Behavioural science often requires education and reframing for stakeholders. How do you personally guide organisations from initial curiosity to green-lighting a full engagement?

6. What do you do, personally and operationally, to retain clients, keep them coming back, and ensure they see ongoing behavioural impact?

7. As someone who’s helped build two major behavioural science consultancies, where do you find yourself most stuck right now as a consultant or leader, if at all?

8. Looking at the next 3-5 years, where do you see the biggest opportunities for behavioural science in business, and how will the field evolve?

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Know more about Jez Groom

Website Link: https://www.thebehaviouraleconomist.com/

Website Link: https://www.cowryconsulting.com/

Connect with Jez Groom on LinkedIn

LinkedIn link: https://www.linkedin.com/in/jezgroom/?originalSubdomain=uk

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

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Amy has spent decades inside high-performance environments, most recently as a Vice President of Marketing at IBM, where speed, clarity, and execution are non-negotiable. Today she works with leaders and leadership teams across high tech, pharma, manufacturing, healthcare, communications, and financial services when the stakes are high and the way forward isn’t obvious. What makes Amy especially relevant for consulting firm owners is her focus on decision velocity and team performance.

She helps teams solve complex problems together, make cleaner trade-offs, and build the confidence to move, without overthinking, perfectionism, or endless alignment cycles. Her approach is also a strong differentiator: she uses arts-based methods to unlock creativity as a leadership capability, fuel for resilience, innovation, and clearer thinking in an AI-shaped world. If your clients are asking for faster decisions and better collaboration, this is a framework you can borrow immediately.

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Proposed Interview Structure:

1. You spent almost two decades at IBM and reached VP level. What pulled you into coaching, and what made you commit to it?

2. In your words, what’s the real problem you solve for leaders when the pressure is high and the path isn’t clear?

3. Who do you do your best work with today, individual executives, leadership teams, or both, and who’s usually the decision maker for hiring you?

4. What’s worked best for you to consistently attract the right clients, especially given your background in ABM and enterprise growth? Sub Question: And what do you think about podcasting as a marketing tool in the leadership coaching space, useful, overrated, or underused?

5. When an executive or a team is interested but still hesitant, what are the key conversations you have to help them commit?

6. Once a client starts working with you, how do you structure the relationship to create trust, demonstrate value early, and keep them coming back over time?

7. Where do you find yourself most stuck right now, if at all, whether that’s growth, positioning, or how you scale your impact?

8. Looking ahead, where do you see the biggest opportunities at the intersection of leadership, creativity, and AI?

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Know more about Amy Swotinsky

Website Link: https://www.amyswotinsky.com/

Connect with Amy Swotinsky on LinkedIn

LinkedIn link: https://www.linkedin.com/in/amyswotinsky/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

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Debbie brings a practitioner’s depth to leadership and team development. After years building and leading talent, culture, and organizational effectiveness functions inside large, complex companies, she now helps organizations navigate growth with stronger teams and more grounded leadership. Her approach is steady, evidence-based, and human.

She focuses on the behaviors and systems that quietly determine whether strategy becomes reality. For consultants, Debbie offers a clear view into how organizations actually work, and how to guide leaders toward real change. She helps teams align on purpose, improve collaboration, and build the internal capabilities needed for sustained performance, the areas consultants are often asked to influence but don’t always get the inside perspective on.

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Proposed Interview Structure:

1. What first pulled you toward organizational strategy and coaching, was there a specific moment when you realized this was the work where you could create the most impact for leaders and teams?

2. When clients bring you in today, what core business or team challenge are they usually struggling with, and why does that particular problem matter to you personally?

3. Who are the leaders or teams you work best with, and inside those organizations, who typically champions your work and decides to bring you in?

4. How do most clients find you today, and what approaches have been most effective for building trust and visibility for The Plager Group?

5. Your engagements often involve deep behavior change and long decision cycles, what does your typical path from first conversation to a signed engagement look like?

6. Once you’re working with a client, how do you build long-term relationships, what helps them stay with you, come back, and continue the work over time?

7. As a consultant-coach running your own practice, where do you find yourself most stuck right now, if at all?

8. Looking ahead as a consultant and organizational strategist, where do you see the biggest opportunities for your work?

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Know more about Debbie Plager

Website Link: https://theplagergroup.com/

Connect with Debbie Plager on LinkedIn

LinkedIn link: https://www.linkedin.com/in/dsplager/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/