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Jonathan Wilson has spent nearly two decades operating at the intersection of strategy, operations, and mergers & acquisitions. After leading large-scale transformation and M&A initiatives at Deloitte, Grant Thornton, and Fortune 500 financial institutions, he founded Dubb Value Creation to focus on companies in the $5M–$50M revenue range. His work centers on one core idea: enterprise value is built long before a sale process begins. Jonathan advises founders and leadership teams on how to strengthen profitability, professionalize operations, and position their businesses for successful buy-side or sell-side outcomes.

In this conversation, we explore what consulting firm owners can learn from M&A thinking, from structuring services and teams to building firms that are resilient, scalable, and ultimately valuable.

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Proposed Interview Structure:

1. What originally pulled you into consulting and strategy work, and how did that evolve into M&A and value creation?

2. What is the core problem you solve for middle-market companies today, and why does that problem matter so much to you?

3. Who are your ideal clients right now, and who typically makes the final decision to bring you in?

4. How do companies usually find you today, and what has worked best for attracting the right opportunities? Current Acquisition Channels: Referral, Content, Speaking engagements, Cold outreach Sub Question: And specifically, what’s your view on podcasts as a marketing tool in the consulting and advisory space?

5. M&A advisory and consulting often involve long, complex sales cycles. How do you build trust and move deals to a close?

6. Once a client is engaged, how do you retain them over time, and what do you deliberately do to turn one engagement into a long-term advisory relationship?

7. Where do you find yourself most stuck right now as a consulting and M&A advisory business owner, if at all?

8. Looking ahead, where do you personally see the biggest opportunities for your firm, and how are you preparing Dubb Value Creation for what’s next?

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Know more about Jonathan Wilson

Website Link: http://www.dubbvalue.com/

Connect with Jonathan Wilson on LinkedIn

LinkedIn link: https://www.linkedin.com/in/jonathan-wilson-dubb-value/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/