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Melissa Brown has built her reputation on something most consultants avoid: reading the regulations cover to cover. After studying over 4,500 pages of PDPM regulations and technical reports, she positioned herself and her firm as trusted experts in a reimbursement model that reshaped skilled nursing economics. As COO of Gravity Healthcare Consulting, she led a 700% revenue increase in the first year in her leadership role. Her work focuses on pragmatic, cost-effective solutions, helping providers bring therapy in-house, improve margins, restructure teams, and align operations with regulatory reality. Beyond operations, Melissa is also a content-driven leader.
She hosts the Gravity Healthcare Hacks podcast, presents nationally, writes whitepapers, and builds strategic partnerships, all while scaling teams and strengthening culture inside her firm. This conversation is about depth over noise, operational leadership in consulting, and how real expertise becomes a growth engine.
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Proposed Interview Structure:
1. Melissa, you started as an Occupational Therapist. What led you from clinical work into consulting and eventually into executive leadership?
2. You call yourself a “PDPM Nerd.” What specific problem are you solving for healthcare providers, and why did you decide to go so deep into the regulations?
3. Who are your ideal clients today, skilled nursing operators, home health agencies, ownership groups? And who is typically the decision maker when they hire you?
4. Your content is strong, webinars, whitepapers, conference talks, LinkedIn, your podcast. What has worked best for attracting serious operators who are ready to change? Current Acquisition Channels: Referral, Google Ads, Meta Ads, Webinars, Podcast (guesting), Podcast (hosting), Speaking engagements Sub Question: You host Gravity Healthcare Hacks. What role do you think podcasting plays in marketing for consultants in regulated industries like healthcare?
5. Healthcare operators can be cautious, especially when margins are tight. How do you move from “interesting conversation” to signed engagement?
6. Once a client hires Gravity, how do you make sure they keep coming back? What’s your approach to delivering results and building long-term relationships?
7. Where do you find yourself most stuck right now as a consulting leader at Gravity (if at all)?
8. Looking ahead, where do you see the biggest opportunity for PDPM strategy and healthcare operations consulting over the next few years?
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Know more about Melissa Brown
Website Link: https://gravityhealthcareconsulting.com/
Podcast: Gravity Healthcare Hacks
Connect with Melissa Brown on LinkedIn
LinkedIn link: https://www.linkedin.com/in/melissa-brown-21778b166/
Apply to be a guest on Consulting Leaders:
https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/