Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod

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Christopher Lee leads Empirical Consulting Solutions, a management consulting firm built for companies that don’t just need strategy, they need execution. His team supports organizations ranging from $5M to $250M in revenue, stepping in at the leadership and operational level to remove growth blockers and accelerate profitability. Before founding Empirical, Christopher spent decades in senior operational roles at ARAMARK, running large P&Ls, leading multi-region teams, and delivering consistent revenue and EBITDA growth. That operating background shapes how he works with clients today: diagnose quickly, align the organization, and execute shoulder-to-shoulder.

In this episode, we talk about what actually drives transformation inside established companies, why many consulting engagements fail at the execution stage, and how consultants can position themselves as true operators, not just advisors.

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Proposed Interview Structure:

1. What originally pulled you into leadership and consulting work, and what made you decide to build Empirical Consulting Solutions?

2. When companies bring you in, what’s the core problem do you help them solve? and why does it matter so much to you personally?

3. Who are the types of clients you work best with today, and who inside the organization typically becomes your main decision-maker?

4. How do consulting clients usually find you, and what’s worked best for Empirical in building trust and credibility before the first conversation? Current Acquisition Channels: Referral, Content, Webinars, Podcast (guesting), Cold outreach Sub Question: What’s your view on podcasts as a marketing channel for consulting and professional services firms?

5. With complex organizations and long sales cycles, how do you personally move from initial conversations to signed engagements?

6. Once a client starts working with you, how do you retain them over time and turn projects into long-term partnerships?

7. Where do you find yourself most stuck right now as a consulting firm leader, if at all?

8. Looking ahead, where do you see the biggest opportunities for your work over the next few years?

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Know more about Christopher Lee

Website Link: https://thinkempirical.com/

Connect with Christopher Lee on LinkedIn

LinkedIn link: https://www.linkedin.com/in/christopherlee12/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod

**********************************************************************

Brent works with small business owners who are excellent at their craft but have plateaued. They’re busy, they’re working hard, but the cash doesn’t reflect the effort. His focus is simple and direct: help them understand their numbers, regain control, and build businesses that actually pay them back. With more than 30 years of experience across startups, corporate finance (including GE Healthcare), real estate development, nonprofit leadership, and small business ownership, Brent blends financial rigor with practical entrepreneurship.

As a CFA charterholder and Certified Entrepreneurial Mindset Facilitator, he brings both analytical depth and behavioral insight. He’s coached more than 1,000 entrepreneurs and decision-makers, leads pitch preparation programs for first-time fundraisers, and hosts the Entrepreneur Encounters podcast. His message is consistent: hustle has an expiration date. Real growth requires clarity, structure, and disciplined financial thinking.

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Proposed Interview Structure:

1. Brent, you launched your first business at age 10 and later worked in corporate finance at GE Healthcare. What pulled you into coaching entrepreneurs full-time?

2. What specific problem are you helping your clients solve today, and why does it matter so much to you personally to solve that problem?

3. Who are your ideal clients today? Are they early-stage founders, established main street businesses, lifestyle entrepreneurs, and who’s typically making the buying decision?

4. You’re active locally, you run workshops, and you host the Entrepreneur Encounters podcast. What has worked best for you to attract new business? Current Acquisition Channels: Referral, Content, Podcast (guesting), Podcast (hosting), Speaking engagements Sub Question: As a podcast host yourself, what role do you think podcasting plays in marketing for coaches and consultants?

5. Many small business owners are skeptical of coaching until they feel real pain. How do you structure your sales conversations to move from interest to commitment?

6. You’ve coached 1,000+ entrepreneurs, how do you retain clients and build long-term relationships where they keep coming back as they grow?

7. Where do you find yourself most stuck right now as a consultant and business coach (if at all), growth, positioning, delivery, or something else?

8. Looking ahead, where do you see the biggest opportunity for helping small business owners turn effort into profit over the next few years?

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Know more about Brent Halfwassen

Website Link: https://mkebusinesscoach.com/

Podcast: https://podcasts.apple.com/us/podcast/entrepreneur-encounters/id1647013103

Connect with Brent Halfwassen on LinkedIn

LinkedIn link: https://www.linkedin.com/in/brenthalfwassen/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod

**********************************************************************

Quang Le leads Le Transformations (LETS), a Washington, DC–based change leadership consulting firm founded in 2017. His work focuses on helping organizations implement successful change strategies in industries most vulnerable to disruption, where technology, geopolitics, workforce shifts, and market volatility collide. What differentiates Quang is his patented agile leadership model, which blends technology, process, and people. He brings together organizational strategy, enterprise change initiatives, executive coaching, and applied human psychology, not as abstract theory, but as practical tools leaders can use when uncertainty is high and decisions carry real consequences.

For consulting firm owners, this episode is about positioning. How do you build trust in turbulent times? How do you guide executive teams when ego, fear, and urgency distort decision-making? And how do you design a consulting model that’s both strategic and deeply human?

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Proposed Interview Structure:

1. What originally pulled you into consulting and change leadership? Was there a defining moment when you realized this was your path?

2. You focus on industries that are highly vulnerable to disruption. What specific problem are you helping your clients solve today, and why does solving that problem matter to you personally?

3. Who are your ideal clients at Le Transformations today, and who is typically the decision-maker when you’re brought into an engagement?

4. In a space built on trust and credibility, how do clients typically find you, and what has worked best to position you as the go-to advisor for change leadership? Current Acquisition Channels: Referral, Content, Webinars Sub Question: You publish thought leadership and insights regularly, what’s your view on podcasting as a marketing tool for consultants and coaches in the change leadership space?

5. Change consulting often involves long sales cycles and multiple stakeholders. How do you move from initial conversation to signed engagement, especially when uncertainty makes leaders hesitant?

6. Once you’ve delivered a successful transformation engagement, how do you retain clients, build long-term relationships, and ensure they keep coming back to work with you?

7. Where do you feel most stretched or challenged right now as a firm owner, growth, positioning, talent, focus (if at all)?

8. Looking ahead three to five years, where do you see the biggest opportunity in change leadership, especially with AI and accelerating disruption reshaping organizations?

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Know more about Quang Le

Website Link: https://www.letransformations.com/

Connect with Quang Le on LinkedIn

LinkedIn link: https://www.linkedin.com/in/coachquang/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod

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Glenn Terrell is the Founder and Principal of Shinji Consulting, a Seattle-based executive coaching and leadership development firm. He specializes in adaptive leadership coaching for founders and senior executives in high-growth and startup environments. A certified Immunity to Change coach, Glenn helps leaders uncover hidden beliefs and behavioral blocks that impair performance, psychological safety, and cultural alignment. With over 25 years of experience as a CEO, turnaround specialist, startup founder (3x), and senior executive, Glenn has worked with leaders across startups, Big Tech, and privately held high-growth companies to build high-impact teams and deliberately developmental organizations.

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Glenn Terrell works at the intersection of growth and psychology. As the founder of Shinji Consulting, he partners with startup founders (Series A–C), senior executives, and leadership teams facing the pressure of scale. His work centers on 1:1 executive coaching and adaptive leadership frameworks rooted in Harvard’s Immunity to Change methodology. Unlike many leadership coaches, Glenn brings operator experience. He has served as CEO, COO, marketing executive, turnaround specialist, and co-founder.

He understands firsthand the tension between growth targets, investor expectations, and team dynamics. That credibility shapes his approach, practical, direct, and grounded in real business pressure. His core belief: most leaders are constrained not by strategy, but by invisible behavioral patterns. When those patterns are made visible, leaders can shift from reactive to intentional, and build deliberately developmental organizations where culture becomes a strategic asset.

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Proposed Interview Structure:

1. What pulled you from being an operator, CEO, founder, turnaround specialist, into executive coaching?

2. You talk about “invisible patterns” that drive behavior. What specific problem are you solving for founders when they hit scale?

3. Who are your ideal clients today, Series A founders, later-stage CEOs, senior execs? And who usually makes the decision to bring you in?

4. How do founders typically find you? What has worked best to attract the right kind of high-level clients? Current Acquisition Channels: Referral, Speaking engagements, Beginning speaking engagements, regularly faciliatates offsites as well Sub Question: You work in a relationship-driven industry. What do you think about podcasting as a marketing tool for executive coaches and consultants?

5. Executive coaching often requires deep trust before engagement. How do you move from first conversation to signed engagement, especially with skeptical founders?

6. Executive coaching is relationship-driven. How do you retain clients over the long term and make sure they continue working with you as they scale?

7. Where do you find yourself most stuck right now as a consultant working with high-growth founders (if at all)?

8. Looking ahead, where do you see the biggest opportunity for adaptive leadership coaching and developmental organizations over the next few years?

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Know more about Glenn Terrell

Website Link: https://www.shinjiconsulting.com/

Connect with Glenn Terrell on LinkedIn

LinkedIn link: https://www.linkedin.com/in/glenn-terrell-8710715/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod

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Most AI initiatives don’t fail because the technology doesn’t work. They fail because organisations skip the human work, leadership alignment, cultural readiness, governance, and workflow clarity. Chris Duffy has built his advisory practice around solving exactly that problem. After 23 years in UK Defence, including elite-level selection and high-stakes AI delivery programs, Chris now helps SMEs stop wasting money on disconnected AI tools that nobody uses. His approach, the AI Manifesto, focuses on culture-first transformation, structured adoption, and building connected systems instead of chasing shiny objects.

In the last 12 months alone, Chris and his team have supported around 70 businesses across sectors. The results speak for themselves: 94% time reductions in manual processes, doubled bid capacity, and 6–10 hours per person per week freed up inside professional services firms. This is not AI hype. It’s disciplined execution.

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Proposed Interview Structure:

1. What got you into consulting after 23 years in UK Defence, and what made AI the field you chose to focus on?

2. What specific problem are you helping clients solve today, and why does solving it matter so much to you personally?

3. Who are your ideal clients right now? Are you primarily working with founders, MDs, regulated firms, and who usually makes the buying decision?

4. You’re very active on LinkedIn sharing frameworks like the AI Manifesto and process mapping toolkits. What has actually worked best to attract serious consulting clients? Current Acquisition Channels: Referral, Content, Podcast (guesting), Speaking engagements Sub Question: What’s your view on podcasting as a marketing channel for AI and consulting businesses, especially in the SME space?

5. AI projects can stall in procurement, compliance, and internal politics. How do you move from interest to signed engagement?

6. Once a client starts working with you, how do you retain them? What do you do to make sure they keep coming back and build a long-term relationship rather than treating AI as a one-off project?

7. Where do you find yourself most stuck right now as an AI consultant building IgniteAI (if at all)?

8. Looking ahead, where do you see the biggest opportunity for culture-first AI transformation over the next few years?

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Know more about Chris Duffy

Website Link: https://www.igniteaisolutions.co.uk/

Connect with Chris Duffy on LinkedIn

LinkedIn link: https://www.linkedin.com/in/christopher-duffy-caio/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod

**********************************************************************

Jason Kaufman builds AI that businesses can trust. As CEO of Zaon Labs and long-time AI strategy advisor at Irrevo, he works with mid-market and enterprise teams to solve a problem most consultants overlook: AI doesn’t fail because of bad prompts, it fails because of fragmented knowledge. Before founding Zaon Labs, Jason led enterprise knowledge and content initiatives at companies like T-Mobile, Expedia, and Disney. He understands the operational side of transformation, the governance, the change management, the taxonomy, and the metrics that make systems sustainable.

Today, through Zaon.ai, he helps organizations capture prompts, institutional knowledge, and expert insight so AI systems produce predictable outcomes. The focus isn’t experimentation. It’s operational excellence.

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Proposed Interview Structure:

1. What originally pulled you into consulting, and how did you move from knowledge management into AI strategy?

2. What specific problem are you helping clients solve today around AI and knowledge, and why does it matter so much to you personally to fix that?

3. Who are your ideal clients today, and who inside the organization typically owns the decision to bring you in?

4. You’ve been in the knowledge space for decades. How do clients find you today, and what has worked best to generate consistent demand? Current Acquisition Channels: Cold outreach Sub Question: What’s your take on podcasting as a marketing tool in the AI and consulting space?

5. Enterprise AI sales cycles can be long and political. How do you move from “interesting idea” to real budget and executive buy-in?

6. Once a client engages with you, how do you structure the relationship so they keep coming back? What do you do specifically to build long-term trust and recurring work?

7. Where do you find yourself most stuck right now as the CEO of Zaon Labs and a long-time AI consultant, if at all?

8. Looking ahead, where do you see the biggest opportunity for enterprise AI strategy and knowledge-driven consulting over the next few years?

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Know more about Jason Kaufman

Website Link: http://www.irrevo.com/

Connect with Jason Kaufman on LinkedIn

LinkedIn link: https://www.linkedin.com/in/jasonmkaufman/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod

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Mark’s work starts where many consultants struggle: the initial engagement. Rather than selling vague transformation, he leads with a focused Factory Performance Diagnostic Review, a fast, structured deep dive into bottlenecks, leadership gaps, and flow constraints. From that diagnostic, clients receive a clear 18–24 month action plan. This naturally opens the door to implementation support, coaching, and in some cases interim operational leadership. The diagnostic isn’t just an assessment, it’s the engine of his consulting business. What stands out is the combination of operational precision and leadership development. Mark doesn’t just fix process. He builds capability inside the client’s team. When leaders gain structure and confidence, the factory stabilizes, and performance improvements compound over time.

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Proposed Interview Structure:

1. What got you into manufacturing consulting, and at what point did you decide to build Levantar around diagnostics and leadership coaching?

2. When you walk into a factory today, what’s the core problem you’re usually solving beneath the surface symptoms?

3. Who are your ideal clients now, owner-led businesses, PE-backed firms, corporate sites? And who typically makes the buying decision?

4. How do clients usually found you today?, and what has been most effective for growing Levantar? Current Acquisition Channels: Referral, Content, Podcast (guesting), Linkedin Sub Question: What’s your view on podcasting as a marketing tool for a manufacturing consultant? Would it resonate with your audience?

5. Manufacturing leaders are cautious and data-driven. How do you move from diagnostic to signed engagement, especially when the sales cycle can involve multiple stakeholders?

6. Once you’ve delivered results, how do you retain clients? What do you do to build long-term relationships and ensure they keep coming back for the next phase?

7. Where do you find yourself most stuck right now as a manufacturing consultant (if at all), whether that’s scaling beyond you, refining your offer, or entering new markets?

8. Looking ahead, where do you see the biggest opportunity for manufacturing performance consulting and leadership coaching over the next few years?

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Know more about Mark Greenhouse

Website Link: https://www.levantar.co.uk/

Connect with Mark Greenhouse on LinkedIn

LinkedIn link: https://www.linkedin.com/in/markgreenhouse

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod

**********************************************************************

Stephanie has spent two decades in the trenches of enterprise software, from implementation consultant to CEO. At VFP Consulting, she helps high-growth companies, private equity-backed firms, and global organizations optimize Salesforce and Certinia environments, particularly across quote-to-cash and professional services operations. What sets her apart is a disciplined focus on change management and ROI. Rather than selling one-off projects, she built VFP Advisory Services as a subscription model, giving clients ongoing access to certified expertise. It’s a shift many consulting firm owners are trying to make: from reactive delivery to proactive partnership. Her latest venture, Campfire, is where consulting operator meets product builder.

After years of managing implementations through scattered documents and disconnected tools, she created a Salesforce-native command center built around the VFP Method: People, Process, and Product, from discovery through long-term SaaS adoption. It’s a case study in turning implementation pain points into scalable IP.

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Proposed Interview Structure:

1. Stephanie, you’ve been in enterprise software and consulting for over 20 years, what originally pulled you into this world?

2. You focus heavily on aligning technology investments with business goals. What specific problem are you solving for clients today, and why does it matter so much to you?

3. Who are your ideal clients today? Are you typically working with founders, COOs, private equity operators, who owns the decision?

4. How do clients usually find you today? What’s worked best to attract high-quality opportunities in the Salesforce and PSA space? Current Acquisition Channels: Referral, Content, Google Ads, Webinars, Podcast (guesting), Cold outreach Sub Question: You’re active on LinkedIn and building thought leadership around implementation excellence. What’s your take on podcasting as a marketing channel for consulting firms in your industry?

5. Enterprise implementations can mean long sales cycles and multiple stakeholders. How do you navigate from first conversation to signed engagement?

6. You’ve successfully moved from project-based work to subscription advisory. How do you retain clients, keep them coming back, and build long-term relationships instead of one-and-done engagements?

7. Where do you find yourself most stuck right now as a consulting founder building both a services firm and a SaaS product?

8. Looking ahead, where do you see the biggest opportunity for Salesforce implementation and advisory firms over the next few years?

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Know more about Stephanie Taylor

Website Link: https://vfp-consulting.com/

Connect with Stephanie Taylor on LinkedIn

LinkedIn link: https://www.linkedin.com/in/spicardi/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod

**********************************************************************

Vanessa brings more than two decades of frontline experience building leaders inside consulting environments and large enterprise teams. Her work is grounded in a simple belief: better leaders build better organizations. She teaches practical tools leaders can apply immediately, not theoretical models that never turn into real behavior change. Through Mosaic People Development, she delivers leadership development programs, executive coaching, and team transformation workshops built around her Three Pillars of Leadership Success.

Her clients consistently report stronger performance, clearer accountability, and healthier team dynamics as a result of her work. She’s also the author of Mastering Leadership and a trusted voice on resilience, change, and leadership effectiveness, featured on 30+ podcasts across the business and consulting space.

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Proposed Interview Structure:

1. What originally led you into leadership development, and what convinced you that this was the work you wanted to dedicate your career to?

2. You focus on helping people move from “doers” to strategic leaders, what problems does that solve inside the organizations you work with? And why does it matter so much to your personally?

3. Who are the clients you work with most often today, and within those organizations, who typically brings you in?

4. How do most of your clients find you today, and what have you found actually works to attract the right leaders and organizations to your programs?

5. Leadership development often involves multiple stakeholders and long cycles, how do you navigate the sales process and create buy-in with decision makers?

6. Once a client starts working with you, how do you build trust, deliver consistency, and ensure they keep coming back for long-term leadership development support?

7. Where do you find yourself most stuck right now as a leadership advisor, coach, or consultant, if at all?

8. Looking ahead, where do you see the biggest opportunities for your own consulting and leadership development work in the next few years?

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Know more about Vanessa Judelman

Website Link: https://www.mosaicpd.com/

Connect with Vanessa Judelman on LinkedIn

LinkedIn link: https://www.linkedin.com/in/vanessajudelman/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod

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Guy Douetil helps global organisations make high-stakes decisions about where their business should operate. From manufacturing and R&D to data centres and headquarters, his work sits at the intersection of strategy, real estate, talent, and geopolitics. After senior leadership roles at Cushman & Wakefield, Colliers, and Hickey & Associates, Guy founded GWD Advisors, an independent consultancy focused on global location intelligence and portfolio optimisation. His approach is pragmatic, data-driven, and grounded in decades of hands-on experience across EMEA and beyond.

In this conversation, we’ll discuss how consultants can position themselves as trusted advisors in complex, long-cycle engagements, how global uncertainty is changing client decision-making, and what it really takes to build durable consulting relationships at the enterprise level.

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Proposed Interview Structure:

1. What originally got you into consulting, and specifically into global location and real estate strategy?

2. What is the core problem you help clients solve today, and why does that problem matter more now than it did 10 years ago?

3. Who are your ideal clients, and where do you usually sit within the decision-making structure of those organisations?

4. How do clients typically find you today, and what has worked best in building trust in such high-stakes, long-cycle consulting engagements? Current Acquisition Channels: Referral, Content, Webinars, Podcast (guesting), Podcast (hosting), Speaking engagements Sub Question: What’s your view on podcasting as a marketing tool in the consulting and advisory space?

5. These projects involve long timelines, multiple stakeholders, and real risk, how do you usually move from first conversation to signed engagement?

6. Once a client starts working with you, how do you ensure they keep coming back, and how do you deliberately build long-term, trust-based relationships?

7. Where do you find yourself most stuck right now as an independent consultant running GWD Advisors, if at all?

8. Looking ahead, where do you see the biggest opportunities for global location strategy and corporate real estate advisory over the next few years?

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Know more about Guy Douetil

Website Link: https://www.gwdadvisors.com/

Connect with Guy Douetil on LinkedIn

LinkedIn link: https://www.linkedin.com/in/guydouetil/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/