Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod

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Louniel Blom sits at the intersection of operational transformation, decision science, and private equity value creation. As Founder of Transmute Consulting, he helps organisations identify the single constraint limiting performance, and then systematically remove it. His philosophy is simple but powerful: profit growth doesn’t come from cost-cutting. It comes from improving throughput. Using the Theory of Constraints, advanced analytics, and increasingly AI-enabled decision support, he helps clients uncover 10–25% hidden capacity, often without additional capital investment.

In private equity-backed businesses, where timelines are tight and expectations are high, this approach can compress transformation cycles dramatically. In this conversation, we unpack how consultants can move beyond the time-for-money trap, use AI to accelerate delivery, and focus on the one leverage point that changes everything.

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Proposed Interview Structure:

1. Louniel, you started in Industrial Engineering and went on to build Transmute Consulting, what originally pulled you into consulting, and when did you know you wanted to build your own firm?

2. At the core of your work is constraint-based thinking. What specific problem are you solving for clients, and why does identifying the ONE constraint unlock such disproportionate results?

3. You work closely with corporates and private equity-backed businesses. Who are your ideal clients today, and who typically owns the transformation mandate when you’re brought in?

4. Transmute operates in a fairly specialised niche. How do clients typically find you, and what has worked best for you in attracting high-level transformation engagements? Current Acquisition Channels: Referral, Consulting Platforms Sub Question: Given your technical and analytical focus, what’s your perspective on podcasting as a marketing channel for consultants in decision science and operational transformation?

5. Private equity moves fast, how do you structure and sell engagements in that environment without falling into the time-for-money trap?

6. Once you’ve unlocked the main constraint, how do you ensure clients keep coming back and build long-term relationships?

7. Where do you find yourself most stuck right now as the founder of a specialist consulting firm working at the intersection of TOC, AI, and private equity, if at all?

8. Looking ahead, where do you see the biggest opportunity for constraint-based consulting and AI-driven value creation over the next few years?

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Know more about Louniel Blom

Website Link: https://www.transmuteconsulting.co.uk/

Connect with Louniel Blom on LinkedIn

LinkedIn link: https://www.linkedin.com/in/louniel/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod

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Ed Cross leads Odesma, a specialist procurement consultancy focused on operational performance improvement, cost reduction, outsourcing, and technology-enabled transformation. His firm typically delivers a 10:1 return on investment, a bold claim backed by decades of hands-on delivery across PwC, Xchanging, and international transformation programmes.

Beyond savings, Ed’s work is about positioning procurement as a strategic lever inside organisations. From organisational design to category management and digital procurement platforms, he helps leadership teams rethink how third-party spend is governed and optimised.

He is also co-host of Procurement Says No, a satirical but serious podcast dissecting public procurement policy and industry practice. That mix of expertise and personality makes him a rare voice in a traditionally conservative field.

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Proposed Interview Structure:

1. Ed, you’ve spent over three decades in procurement across consulting and industry, what originally pulled you into this field?

2. What specific problem are you helping clients solve today in procurement, and why does it matter so much to you personally to get that right?

3. Who are your ideal clients at Odesma now? What size organisations do you work best with, and who is typically the economic buyer?

4. Procurement is a specialised niche. How do clients typically find you, and what has worked best for you in building consistent demand for Odesma? Current Acquisition Channels: Referral, Content, Podcast (hosting) Sub Question: You co-host Procurement Says No. What role has the podcast played in your visibility and credibility? And do you believe podcasting works as a marketing channel for consultants in technical industries?

5. When you’re pursuing a transformation mandate, how do you move from an initial benchmarking or diagnostic conversation to a signed engagement?

6. Once you’ve delivered savings, how do you retain clients? What do you do to ensure they keep coming back and see Odesma as a long-term strategic partner rather than a one-off cost cutter?

7. Where do you find yourself most stuck right now as a consulting firm leader in procurement (if at all)?

8. Looking ahead, where do you see the biggest opportunity for procurement transformation and advisory work over the next few years?

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Know more about Edward Cross FIoD

Website Link: http://www.odesma.co.uk/

Connect with Edward Cross FIoD on LinkedIn

LinkedIn link: https://www.linkedin.com/in/ed-cross-fiod-919b0a5/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod

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Many organizations treat people strategy as a support function. Sandy Fiaschetti approaches it as a value creation lever. As the Founder and Managing Partner of Lodestone People Consulting, Sandy partners with private equity firms and their portfolio companies across the deal lifecycle, from due diligence to exit. Her work focuses on executive assessment, leadership development, succession planning, and culture transformation, helping investors ensure the leadership teams in place can deliver on growth plans. Before founding Lodestone, Sandy served as Human Capital Managing Director at Gryphon Investors, where she advised portfolio company CEOs and boards on talent strategy across multiple businesses simultaneously.

With a Ph.D. in Industrial and Organizational Psychology, she translates behavioral science into practical leadership decisions that impact execution, engagement, and financial performance.

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Proposed Interview Structure:

1. What got you into consulting and ultimately led you to build Lodestone People Consulting?

2. What specific problem are you helping your clients solve today when it comes to leadership and human capital, and why does solving that problem matter so much to you personally?

3. Who are your ideal clients today, and who inside the organization is usually the decision maker that brings you in?

4. How do clients typically find you today, and what has worked best for you when it comes to attracting the right consulting engagements? Current Acquisition Channels: Referral, Content, Webinars, Podcast (guesting), Speaking engagements, Cold outreach Sub Question: What do you think about podcasting as a marketing tool for consultants and advisors working with executive leaders?

5. When you first engage with a new client, how do you usually move from the initial conversation to a consulting engagement?

6. Once a client hires you, how do you build the kind of trust and results that keep them coming back and lead to long-term relationships?

7. Where do you find yourself most stuck right now as a consultant running Lodestone People Consulting, if at all?

8. Looking ahead, where do you see the biggest opportunity for human capital consulting over the next few years?

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Know more about Sandy Fiaschetti

Website Link: http://www.lodestonehr.com/

Connect with Sandy Fiaschetti on LinkedIn

LinkedIn link: https://www.linkedin.com/in/sandy-fiaschetti/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod

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Most founders don’t fail, they stall. According to Dominic, the real crisis happens between 50 and 100 employees. What worked at 10 or 30 people, speed, hustle, founder control, becomes the bottleneck at scale. Dom has lived this transition himself. He scaled Rackspace and Peer 1 Hosting from startup to £30M ARR and 100+ employees, later moving into global executive roles. Today, through Monkhouse & Company, he’s coached over 100 founders through the same identity shift, from reactive operator to deliberate CEO.

His core idea is simple but confronting: scaling isn’t a revenue problem. It’s a leadership evolution problem. If you don’t build an accountable leadership team and install real decision rights, you don’t have a business, you have a job.

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Proposed Interview Structure:

1. Dom, you’ve scaled businesses yourself before becoming a coach. What pushed you from operator and MD roles into coaching founder-CEOs?

2. What specific problem are you helping founder-CEOs solve today, and why does solving that problem matter so much to you personally?

3. Who are your ideal clients right now in terms of size, stage, and mindset? And when they hire you, who is typically driving that decision?

4. How do founder-CEOs typically find you today? What has worked best in attracting serious scale-up leaders to Monkhouse & Company? Current Acquisition Channels: Referral, Content, Google Ads, Meta Ads, Webinars, Podcast (guesting), Podcast (hosting), Speaking engagements, Cold outreach Sub Question: What’s your perspective on podcasting as a marketing tool for consultants and coaches working with founders?

5. When a founder realizes they’re the bottleneck, that can be uncomfortable. How do you guide the sales conversation so they commit to real structural change rather than surface-level fixes?

6. Once a founder starts working with you, how do you structure the relationship so they stay engaged, keep coming back, and build a long-term partnership with you?

7. Where do you find yourself most stuck right now as a CEO coach to scaling businesses, if at all?

8. Looking ahead, where do you see the biggest opportunity for founder-to-CEO leadership development over the next few years?

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Know more about Dominic Monkhouse

Website Link: https://www.monkhouseandcompany.com/

Connect with Dominic Monkhouse on LinkedIn

LinkedIn link: https://www.linkedin.com/in/dominicmonkhouse/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod

**********************************************************************

Deri Hughes works with consulting team leaders who want more than good intentions around talent development, they want systems that actually work. Through Honeycomb’s proprietary training programs, he helps firms build capability across consulting skills, leadership, and sales. The result? Every client re-engages, learners rate programs 9+/10, and the firm maintains an NPS of 80%. Ex-Bain, former independent consultant, and former CFOO of Credo Business Consulting (later acquired by Teneo), Deri understands consulting from the inside, delivery, operations, and growth. His work focuses on the transitions consultants struggle with most: from analyst to manager, from manager to leader, and from partner to rainmaker.

For boutique consulting leaders navigating AI disruption, performance-based pricing, and increasing client expectations, Deri’s message is clear: capability is strategy. If your firm can’t consistently deliver at a high level, no pricing model or growth plan will save you.

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Proposed Interview Structure:

1- Deri, what are the things boutique consulting firms simply cannot shortcut if they want to grow?

2- Let’s start with expertise, what does real consulting expertise actually mean, and why can’t firms fake or fast-track it?

3- How important is network in growing a consulting firm, and what do most consultants misunderstand about building one?

4- Talk to me about personal reputation. What does it really take to build one that consistently drives opportunities?

5- Most consultants rely heavily on referrals. What skills does relying on referrals prevent you from developing?

6- If referrals aren’t enough to scale, what marketing skills do consulting firm owners need to deliberately build?

7- On the sales side, what does effective sales actually look like for consultants, and what do they usually get wrong?

8- Once a founder starts developing marketing and sales capability, how do they get their team, juniors and seniors, to build those skills as well?

9- You’ve been building your presence on LinkedIn for five years, and really accelerated it in the last two. What should consultants understand about time expectations when building visibility and reputation?

10- If a boutique consulting firm owner wants to grow over the next 3-5 years, what capabilities should they prioritise building first?

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Know more about Deri Hughes

Website Link: https://www.honeycombps.co.uk/

Connect with Deri Hughes on LinkedIn

LinkedIn link: https://www.linkedin.com/in/derihughes/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod

**********************************************************************

Four out of five digital transformation initiatives fail. Jake argues it’s not a tech problem, it’s a leadership and mindset problem. At ValueAdd Group, he leads the Digital Adoption Accelerator, helping healthcare organizations integrate AI by upgrading critical thinking, leadership behavior, and cultural alignment. Trusted by leaders at Roche, Sanofi, Lilly, and Amazon, Jake’s methodology combines leadership psychology, behavioral design, and hands-on AI application. The results are measurable: 311% growth in core leadership competencies and 80% of participants actively driving digital innovation after the program. Before ValueAdd, Jake spent over a decade at Gallup leading culture transformation initiatives, driving 10x revenue growth and 20% margin expansion in his P&L.

Today, he sits at the intersection of AI, leadership, and performance, making sure digital investments actually deliver business impact.

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Proposed Interview Structure:

1. What got you into consulting in the first place, and how did that evolve into focusing on digital adoption and AI in healthcare?

2. What specific problem are you helping healthcare leaders solve when it comes to AI and digital adoption, and why does solving that problem matter so much to you personally?

3. Who are your ideal clients today inside large healthcare or tech organizations? Who typically owns the budget and makes the decision to bring you in?

4. In a credibility-driven enterprise market, how do clients typically find you, and what has worked best to position yourself as the go-to expert in AI adoption? Current Acquisition Channels: Referral, Content, Speaking engagements Subquestion: What’s your view on podcasting as a marketing tool for consultants working in leadership and digital transformation?

5. When selling into large healthcare systems or global pharma companies, how do you navigate long sales cycles, multiple stakeholders, and procurement to actually close the deal?

6. Once you’ve delivered an engagement, how do you retain those enterprise clients? What do you do specifically to ensure they keep coming back and that the relationship becomes long-term rather than one-off transformation work?

7. Where do you find yourself most stuck right now as a consultant scaling AI adoption inside healthcare (if at all)?

8. Looking ahead, where do you see the biggest opportunity for your work in scaling AI adoption through leadership over the next few years?

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Know more about Jake Herway

Website Link: https://www.valueaddgroup.com/

Connect with Jake Herway on LinkedIn

LinkedIn link: https://www.linkedin.com/in/jakeherway/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod

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Linda has over 25 years of C-level experience and has sat in the owner’s chair herself, which makes her work with founders very practical and grounded. Through Execuity, she and her team help owners build a solid operating foundation, accelerate profitable growth, and design clear transition roadmaps, from “I’m stuck in the weeds” to “this business could actually be sold.” Her lens is value: where the money is really made, which levers move profit, and how to reduce dependency on the founder. She combines financial clarity, operational discipline, and strategic planning into a process that helps owners make better decisions and sleep better at night.

Beyond Execuity, Linda founded Whisky Chicks and Bourbon Basics, built engaged communities, and now mentors entrepreneurs as an Entrepreneur-in-Residence at the University of Louisville. She also co-hosts conversations around wealth empowerment, especially for women and minority business owners, translating “hard” money topics into something accessible and actionable.

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Proposed Interview Structure:

1. You call yourself a ‘CEO Whisperer’ today. What’s the short version of how you got from early roles in business and tech to advising owners on value, exits, and leadership?

2. When a business owner comes to you, what’s the core problem they actually have, not the one they say they have? And why did you decide to focus so much on value creation and exit readiness as your niche?

3. Who is a great-fit client for Execuity today? Size, stage, and complexity-wise, and who are the real decision makers you end up working most closely with?

4. How do most of your best clients find you today? What’s actually worked to bring in serious, ready-to-do-the-work owners, and what hasn’t, that other consultants might still be wasting time on? Current Aquisition Channels: Referral Sub Question: You also podcast and speak a lot. From your perspective, where does a podcast realistically fit into a consulting or advisory firm’s marketing mix, especially for those working with established business owners?

5. Advisory around value, transition, and exits can be a long and emotional sale. From first conversation to signed engagement, what does your sales process look like, and how do you create enough trust for owners to let you into the real numbers and fears?

6. Once a client engages with you, how do you ensure strong, long-term relationships? What do you do, structurally or relationally, that keeps clients coming back and staying invested in the process?

7. As the leader of Execuity, where do you find yourself most stuck right now, whether it’s capacity, scaling your methodology, or something else (if at all), and how are you thinking about addressing it?

8. Looking ahead, where do you see the biggest opportunities in your field over the next few years, especially in helping clients build more profitable, transferable, exit-ready businesses?

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Know more about Linda Ruffenach

Website Link: https://execuity.com/

Connect with Linda Ruffenach on LinkedIn

LinkedIn link: https://www.linkedin.com/in/lindaruffenach/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod

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AI transformation is everywhere, but most organizations struggle to turn it into real business value. Gayemarie Brown has spent more than two decades helping executive teams bridge that gap. As the Managing Partner of Wintam Place, Gayemarie advises founders, boards, and leadership teams on AI adoption, go-to-market strategy, and large-scale business transformation. Her work sits at the intersection of technology, leadership, and commercial execution, helping organizations move beyond AI experimentation and into measurable impact.

In this episode, we explore how consultants can position themselves as trusted advisors to executive teams navigating AI adoption, organizational change, and enterprise transformation. Gayemarie shares how she works with leadership teams, how she builds long-term consulting relationships, and where the real opportunities are for consultants in the AI transformation space.

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Proposed Interview Structure:

1. What originally got you into consulting and transformation work?

2. What specific problem are you helping clients solve today around AI and transformation, and why does solving that problem matter so much to you personally?

3. Who are your ideal clients today, and who inside the organization usually makes the decision to bring you in?

4. How do clients typically find you today, and what has worked best for you when it comes to attracting the right consulting engagements? Current Acquisition Channels: Referral, Content, Podcast (guesting), Speaking engagements, networks Sub Question: What do you think about podcasting as a marketing tool for consultants and coaches in your space?

5. When you're dealing with executive teams and boards, consulting sales cycles can be complex. How do you usually move from the first conversation to a signed engagement?

6. Once you're working with a client, how do you retain them and build long-term relationships so they continue coming back to work with you?

7. Where do you find yourself most stuck right now in your work, if at all?

8. Looking ahead, where do you see the biggest opportunity for AI-driven business transformation consulting over the next few years?

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Know more about Gayemarie Brown

Website Link: https://www.wintamplace.com/

Connect with Gayemarie Brown on LinkedIn

LinkedIn link: https://www.linkedin.com/in/gayemariebrown/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod

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Ian Redding founded Swire Consulting Group to help businesses identify and realize performance improvement and growth opportunities. With over a decade of experience in delivering structured change programs, his work focuses on tangible financial outcomes, not theoretical strategy decks. His approach is grounded in operational reality. Earlier in his career, Ian worked on factory floors and within restructuring environments, identifying inefficiencies and delivering measurable savings, including projects generating hundreds of thousands in accepted savings proposals. That analytical discipline still underpins his consulting model today.

What differentiates Ian’s philosophy is his emphasis on people-centric transformation. He believes sustainable ROI comes from engaging stakeholders at every level, from senior leadership to frontline operators. For consulting firm owners, this balance between financial impact and human alignment is where long-term value is created.

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Proposed Interview Structure:

1. What originally drew you into consulting, and how did your early operational and analytical roles shape the way you run Swire Consulting today?

2. What specific problem are you helping clients solve today, and why does solving that problem matter so much to you personally?

3. Who are your ideal clients right now? Are you primarily advising founders, boards, investors, or operational leadership teams?

4. How do clients typically find you, and what has worked best for you in positioning Swire Consulting as a credible, ROI-driven advisory firm? Current Acquisition Channels: Referral, Content Sub Question: What do you think about podcasting as a marketing tool for consultants in strategy and performance improvement?

5. When you’re selling ROI-driven change, how do you build enough trust and conviction for clients to commit to meaningful transformation?

6. How do you retain clients over the long term? What do you specifically do to ensure they come back, expand engagements, and build lasting relationships with you?

7. Where do you find yourself most stuck right now as the CEO of Swire Consulting (if at all)?

8. Looking ahead, where do you see the biggest opportunity for ROI-driven performance consulting over the next few years?

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Know more about Ian Redding

Website Link: https://www.swireconsulting.co.uk/

Connect with Ian Redding on LinkedIn

LinkedIn link: https://www.linkedin.com/in/ian-at-swire/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod

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Christopher Lee leads Empirical Consulting Solutions, a management consulting firm built for companies that don’t just need strategy, they need execution. His team supports organizations ranging from $5M to $250M in revenue, stepping in at the leadership and operational level to remove growth blockers and accelerate profitability. Before founding Empirical, Christopher spent decades in senior operational roles at ARAMARK, running large P&Ls, leading multi-region teams, and delivering consistent revenue and EBITDA growth. That operating background shapes how he works with clients today: diagnose quickly, align the organization, and execute shoulder-to-shoulder.

In this episode, we talk about what actually drives transformation inside established companies, why many consulting engagements fail at the execution stage, and how consultants can position themselves as true operators, not just advisors.

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Proposed Interview Structure:

1. What originally pulled you into leadership and consulting work, and what made you decide to build Empirical Consulting Solutions?

2. When companies bring you in, what’s the core problem do you help them solve? and why does it matter so much to you personally?

3. Who are the types of clients you work best with today, and who inside the organization typically becomes your main decision-maker?

4. How do consulting clients usually find you, and what’s worked best for Empirical in building trust and credibility before the first conversation? Current Acquisition Channels: Referral, Content, Webinars, Podcast (guesting), Cold outreach Sub Question: What’s your view on podcasts as a marketing channel for consulting and professional services firms?

5. With complex organizations and long sales cycles, how do you personally move from initial conversations to signed engagements?

6. Once a client starts working with you, how do you retain them over time and turn projects into long-term partnerships?

7. Where do you find yourself most stuck right now as a consulting firm leader, if at all?

8. Looking ahead, where do you see the biggest opportunities for your work over the next few years?

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Know more about Christopher Lee

Website Link: https://thinkempirical.com/

Connect with Christopher Lee on LinkedIn

LinkedIn link: https://www.linkedin.com/in/christopherlee12/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/