Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod

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Neil Bett co-founded Frank Partners LLP in 2010 with Anna Carus-Wilson. Over the past 16 years, they have built Frank into a creative training consultancy that works closely with organisations to improve communication, leadership, and performance.

Neil took an unconventional route into professional services. Before Frank, he spent nearly two decades as a professional actor across theatre, film, television, radio, presenting, and corporate productions. He also ran Barking Productions for almost 13 years, specialising in creative development and comedy improvisation. Those experiences continue to influence how Frank approaches learning, communication, and behavioural change today.

Neil’s story is also one of building a specialist firm for the long term. From creating a distinctive methodology and winning the trust of senior leaders to generating repeat business and delivering consistently through a wider team, his experience offers practical lessons for founders and leaders of professional services firms looking to build businesses that clients value and keep coming back to.

Proposed Interview Structure:

1. You came from acting, improvisation, and creative development before co-founding Frank Partners. What led you to build a professional services firm, and how did that background shape the business you wanted to create?

2. What specific problem are you helping clients solve through Frank Partners, and why does solving that problem matter so much to you personally?

3. Who are your ideal clients today, and within those organisations, who usually holds the decision to bring Frank Partners in and hire you?

4. You’ve been building Frank Partners for more than 16 years. How do your best clients typically find you today, and what has worked best for consistently generating new business?

Current Acquisition Channels: Referral Podcast (guesting)

Sub Question: What do you think about podcasts as a marketing and trust-building tool for professional services firms like Frank Partners?

5. When a potential client comes into your world, how do you take them from that first conversation to becoming a client, and what have you learned about selling a service that is ultimately built around people and behavioural change?

6. How do you keep clients coming back to Frank Partners, and what do you deliberately do to build the kind of trust and long-term relationships that create repeat business?

7. After more than 16 years of building Frank Partners, where do you find yourself most challenged right now as a professional services firm leader, if at all?

8. Looking ahead, where do you see the biggest opportunity for your work over the next few years?

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Know more about Neil Bett

Website Link: https://www.frankpartners.co.uk/

Connect with Neil Bett on LinkedIn

LinkedIn Link: https://www.linkedin.com/in/neil-bett-b6493b14/

Apply to be a guest on The Principal Podcast:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod

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John O’Neil has been Vice President of Integrity Technical Services since 1996. The firm provides direct-hire, contract, temporary, and contract-to-hire staffing across engineering, IT, manufacturing, and other technical disciplines.

For more than three decades, Integrity has operated in a competitive, relationship-driven industry where clients have plenty of options. Its approach has centered on understanding what employers actually need, finding highly specific technical talent, and developing relationships that extend beyond a single placement.

John brings a useful perspective for any founder, Managing Partner, or CEO building a professional services firm. His experience gets to the heart of what makes these businesses last: solving a valuable problem, earning trust, consistently winning business, keeping clients coming back, and adapting as the market changes.

Proposed Interview Structure:

1. You’ve been with Integrity Technical Services since 1996. How did you originally get into the staffing business, and what has kept you committed to building the firm for 30 years?

2. What specific problem are you helping clients solve through Integrity Technical Services, and why does solving that problem matter so much to you personally?

3. Who are your ideal clients today, and within those organizations, who usually holds the decision to bring Integrity in and hire your firm?

4. In a competitive staffing market, how do new clients typically find Integrity today, and what has worked best for you when it comes to consistently attracting new business?

Current Acquisition Channels: Referral, Content, Google Ads, Meta Ads, Podcast (guesting), Speaking engagements, Cold outreach, Commercials, job fairs & more

Sub Question: What do you think about podcasts as a marketing tool for staffing and other professional services firms where credibility and trust play such a big role?

5. When a potential client may already have internal HR, existing recruiters, or relationships with other staffing firms, how do you approach the sales process and give them a reason to choose Integrity?

6. Once you win a client, how do you make sure they keep coming back to Integrity, and what have you learned over 30 years about building client relationships that genuinely last?

7. Where do you find yourself most challenged right now as a leader growing a staffing firm, if at all?

8. Looking ahead, where do you see the biggest opportunity for your work over the next few years?

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Know more about John O'Neil

Website Link: http://www.integrityjobs.com

Connect with John O'Neil on LinkedIn

LinkedIn Link: http://linkedin.com/in/johntoneil/

Apply to be a guest on The Principal Podcast:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod

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Stephen Darlington has built his career at the intersection of deep technical expertise, enterprise client delivery, and professional services leadership. His experience spans software development, solution architecture, implementation, performance optimization, training, and consulting, particularly around distributed databases, real-time data, and mission-critical enterprise systems.

Stephen spent eight years at GridGain, progressing from Principal Consultant to Director of Training and Consulting Services before GridGain was acquired by MariaDB. Today, as Director of Consulting and Training Services at MariaDB, he leads the GridGain professional services and training team while working across sales, legal, finance, and marketing.

Stephen’s journey raises questions that go well beyond technology. How do you turn specialist expertise into a professional services business clients are willing to pay for? How do you build trust with complex enterprise buyers? And as you move from doing the work yourself to leading a team, how do you maintain the expertise and delivery standards that built your reputation in the first place?

Proposed Interview Structure:

1. You came from a development background and spent years doing highly technical client work before eventually leading consulting and training teams. How did you first get into professional services, and what kept you in it?

2. What specific problem are you and your team helping clients solve today, and why does solving that problem matter so much to you personally?

3. Who are your ideal clients today, and within those organizations, who usually holds the decision to bring you and your team in?

4. You operate in a highly technical space where credibility and trust really matter. How do clients typically find you, and what has worked best for you and the business when it comes to creating demand and winning new opportunities?

Current Acquisition Channels:

Sub Question: You’ve used training, conferences, meet-ups, demos, and technical content to share expertise. Where do you see podcasts fitting as a marketing and trust-building channel for professional services firms?

5. Your enterprise sales process can involve technical teams, senior decision makers, procurement, legal, and multiple stages of validation. From your experience, what does it take to turn that initial interest into a signed professional services engagement?

6. Once you’ve won a client, how do you make sure they keep coming back? What have you found works best for building long-term relationships where your team becomes a trusted partner rather than a one-off provider?

7. At this stage, having moved from hands-on consulting into leading a professional services function, where do you find yourself most challenged right now as a leader, if at all?

8. Looking ahead, where do you see the biggest opportunity for your work over the next few years?

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Know more about Stephen Darlington

Website Link: http://www.gridgain.com

Connect with Stephen Darlington on LinkedIn

LinkedIn Link: https://www.linkedin.com/in/stephendarlington/

Apply to be a guest on The Principal Podcast:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod

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Many founders believe funding starts when they apply for a loan. Ty Crandall argues it starts much earlier. Through Credit Suite and his newest venture, Lendavo, he's helped thousands of business owners strengthen their funding readiness before they ever approach a lender.

Ty combines AI-driven assessments with concierge coaching to help entrepreneurs identify weaknesses in their financial profile, establish business credit tied to their EIN instead of their Social Security Number, and improve their chances of securing financing through more than 1,000 lending programs.

For founders and leaders of professional services firms, this conversation is about far more than credit. It's about creating businesses that can invest in hiring, acquisitions, technology, and growth opportunities with stronger financial foundations and greater flexibility.

Proposed Interview Structure:

1. What first got you into business credit and funding, and what led you to build Credit Suite?

2. What specific problem are you helping business owners solve today, and why does solving that problem matter so much to you personally?

3. Who are your ideal clients today, and who usually holds the decision to bring you in or hire your team?

4. How do your best clients typically find you, and what's worked best to attract new business that other professional services firms could learn from? Current Acquisition Channels: Referral Sub Question: You've been featured on countless podcasts over the years. What role do you think podcasts play as a marketing tool for founders and leaders of professional services firms?

5. Business funding is built on trust. How do you typically guide prospects from that first conversation through to becoming long-term clients?

6. Once someone becomes a client, how do you make sure they continue getting value, keep coming back, and build a long-term relationship with your business?

7. Where do you find yourself most challenged right now as you're growing Credit Suite and Lendavo, if at all?

8. Looking ahead, where do you see the biggest opportunities for your work over the next few years?

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Know more about Ty Crandall

Website Link: http://www.creditsuite.com

Connect with Ty Crandall on LinkedIn

LinkedIn Link: https://www.linkedin.com/in/tycrandall/

Apply to be a guest on The Principal Podcast:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod

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Most organizations don't struggle to generate ideas, they struggle to turn those ideas into lasting business value. Dan Phelps believes the answer isn't simply adopting AI. It's building intellectual property, scalable capabilities, and high-performing teams that continue creating value long after a project ends.

As CEO of Tntra, Dan leads a global technology and innovation firm helping enterprises accelerate digital transformation across industries including fintech, healthcare, supply chain, and AI. His approach centers around Patents, Products, and People, helping clients own the outcomes of innovation rather than relying on external vendors.

In this conversation, we discuss how professional services firms can differentiate themselves through strategic thinking, create deeper client relationships by focusing on long-term impact, and build businesses that remain valuable in an AI-driven world.

Proposed Interview Structure:

1. What first got you into consulting and technology leadership, and what ultimately led you to build a business around innovation and enterprise transformation?

2. What specific problem are you helping your clients solve today, and why does solving that problem matter so much to you personally?

3. Who are your ideal clients today, and who usually makes the decision to bring you and your team in?

4. How do your best clients typically find you, and what's worked best for attracting the right kinds of engagements that other professional services firm leaders can learn from? Current Acquisition Channels: Referral, Content, Podcast (guesting), Speaking engagements, Cold outreach Sub Question: What role do you think podcasting can play in building credibility and generating opportunities for professional services firms?

5. Your work involves complex enterprise engagements with multiple stakeholders. How do you build trust throughout that sales process and ultimately win the business?

6. Once you've delivered results, how do you build relationships that keep clients coming back instead of viewing the engagement as a one-time project?

7. As the CEO of a global innovation firm, where do you find yourself most challenged today when it comes to growing the business?

8. Looking ahead, where do you see the biggest opportunity for your work over the next few years?

**********************************************************

Know more about Daniel Phelps

Website Link: https://www.tntra.io/

Connect with Daniel Phelps on LinkedIn

LinkedIn Link: https://www.linkedin.com/in/dantphelps/

Apply to be a guest on The Principal Podcast:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod

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After nearly a decade at EY advising multinational organizations on M&A, valuation, and strategy, Kevin White moved into venture capital and noticed the same challenge from the investor side: growth-stage companies needed sophisticated financial advisory without the complexity and overhead of a traditional Big Four firm.

That insight led him to co-found Exbo Group in 2017. Today, Exbo has grown into a 100+ person advisory firm providing transaction services, CFO advisory, controllership, tax, and finance transformation to private equity and venture-backed businesses across the lower middle market.

In this conversation, Kevin shares what it takes to build a specialist professional services firm, from finding a profitable niche and earning trust during high-stakes engagements to retaining clients beyond the initial project, scaling a high-performing team, and adapting to emerging technologies like AI.

Proposed Interview Structure:

1. What led you from nearly ten years at EY and time in venture capital to founding Exbo Group? What opportunity did you see that convinced you there was room for a different kind of professional services firm?

2. What specific problem are you helping your clients solve today, and why does solving that problem matter so much to you personally?

3. Who are your ideal clients today, and who typically holds the decision to bring Exbo Group into an engagement?

4. Your firm has grown in a relationship-driven market. What's worked best for attracting new clients, and what can other professional services firm owners learn from your approach? Current Acquisition Channels: Podcast (guesting) Sub Question: What role do you think podcasts can play as a marketing channel for professional services firms?

5. Your engagements often involve multiple stakeholders and significant financial decisions. How do you typically build trust and guide prospects from the first conversation to becoming long-term clients?

6. Once a client starts working with Exbo, how do you make sure they continue coming back? What's your approach to building long-term relationships instead of one-off engagements?

7. As you've grown Exbo into a 100+ person professional services firm, where do you find yourself most challenged today as a founder, if at all?

8. Looking ahead, where do you see the biggest opportunities for your work over the next few years?

**********************************************************

Know more about Kevin White

Website Link: https://www.exbogroup.com

Connect with Kevin White on LinkedIn

LinkedIn Link: https://www.linkedin.com/in/kevingwhite/

Apply to be a guest on The Principal Podcast:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod

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Benjamin Ball founded Benjamin Ball Associates more than 15 years ago after recognizing that even the strongest commercial ideas often fail because they are communicated poorly. Today, his firm works with private equity firms, venture capital investors, global corporates, and professional services businesses across the UK, Europe, and the Middle East.

His business helps leaders turn technical expertise into persuasive communication. Whether presenting to investors, pitching new business, or leading internal stakeholders, Benjamin believes that clarity is a competitive advantage, and one that directly influences growth.

In this conversation, Benjamin shares how he built a specialist advisory firm, how communication becomes a growth lever for professional services businesses, and what firm owners can learn about winning trust before they ever deliver the work.

Proposed Interview Structure:

1. What got you into building Benjamin Ball Associates, and why did you decide to specialize in presentation and pitch coaching?

2. What specific problem are you helping clients solve, and why does solving that problem matter so much to you personally?

3. Who are your ideal clients today, and who usually holds the decision to bring you in or hire your firm?

4. How has Benjamin Ball Associates consistently attracted high-value clients over the past 15 years, and what marketing approaches have produced the strongest long-term results? Current Acquisition Channels: Referral, Content, Google Ads Sub Question: What role do you think podcasts can play in helping professional services firms build authority and generate new business?

5. Selling presentation coaching often means convincing clients that better communication can change business outcomes. How do you usually bring the sale home?

6. Once you're working with a client, what's your process for ensuring they continue to see value, come back for future engagements, and build a long-term relationship with your firm?

7. Where do you find yourself most challenged right now as the founder of a presentation and pitch coaching firm (if at all)?

8. Looking ahead, where do you see the biggest opportunity for your work over the next few years?

**********************************************************

Know more about Benjamin Ball

Website Link: https://benjaminball.com/

Connect with Benjamin Ball on LinkedIn

LinkedIn Link: https://www.linkedin.com/in/benjaminballtraining/

Apply to be a guest on The Principal Podcast:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod

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Everyone is talking about AI, but very few organizations know how to turn AI into products that create real business value. That gap is exactly where Brian Ritter and R2 Consulting have built their business.

With more than 15 years of experience launching over 50 software platforms, Brian helps founders and enterprise leaders validate ideas, build scalable SaaS products, and navigate the journey from concept to production. His approach combines product strategy, analytics, and AI with disciplined execution.

In this conversation, we discuss how to build a specialized professional services firm, earn long-term client trust, sell complex engagements, lead technical teams, and where AI consulting is headed over the next several years.

Proposed Interview Structure:

1. What first led you into product consulting, and what made you decide to build R2 Consulting around helping organizations take products from zero to one?

2. What specific problem are you helping clients solve today, and why does solving that problem matter so much to you personally?

3. Who are your ideal clients today, and who typically makes the decision to bring your firm in?

4. How do your best clients usually find R2 Consulting, and what's been your most effective strategy for growing the firm? Current Acquisition Channels: Referral Sub Question: What role do you think podcasts play in building authority and generating opportunities for professional services firms?

5. Your engagements involve significant investment and trust. How do you typically move prospects from an initial conversation to becoming long-term clients?

6. Once you've won a client, what do you do to make sure they continue seeing value, come back for future work, and develop into long-term relationships?

7. Where do you find yourself most challenged today as the founder of a growing AI product consulting firm, if at all?

8. Looking ahead, where do you see the biggest opportunity for your work over the next few years?

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Know more about Brian Ritter

Website Link: https://www.r2c.io/

Connect with Brian Ritter on LinkedIn

LinkedIn Link: https://www.linkedin.com/in/britter-mba/

Apply to be a guest on The Principal Podcast:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod

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Many organizations have access to powerful AI tools. Very few know how to deploy them in environments where accountability, governance, and trust are non-negotiable. Danny Goh has spent the past decade helping banks, financial institutions, governments, and global enterprises adopt AI that can withstand real-world operational and regulatory demands. As Founder & CEO of Nexus FrontierTech, he has built an AI research company serving organizations including HSBC, UBS, MUFG, Toyota, and major government agencies across Europe and Asia.

Beyond running his firm, Danny teaches entrepreneurship and AI at Oxford Saïd Business School, ESCP, and École des Ponts Business School. He is also co-author of The AI Republic and Becoming AI Native, where he explores how organizations can combine artificial intelligence with human expertise to create businesses that are more adaptive, scalable, and resilient.

Proposed Interview Structure:

1. You've built companies, written books, and advised some of the world's leading institutions on AI. What originally led you to build Nexus FrontierTech and focus your career on enterprise AI?

2. What specific problem are you helping your clients solve today, and why does solving that problem matter so much to you personally?

3. Who are your ideal clients today, and who usually holds the decision to bring your team into an organization?

4. How do your best clients typically discover Nexus FrontierTech, and what's been most effective in building credibility and attracting enterprise business? Current Acquisition Channels: Cold outreach Sub Question: What role do you think podcasts can play as a marketing tool for founders and leaders of professional services firms?

5. Winning enterprise clients often means navigating long sales cycles and multiple stakeholders. How do you typically build trust and bring those opportunities across the finish line?

6. Once you've delivered results for a client, how do you keep them coming back and build long-term relationships that continue to grow over time?

7. As the founder of an AI company operating in such a rapidly evolving market, where do you find yourself most challenged right now, if at all?

8. Looking ahead, where do you see the biggest opportunities for your work over the next few years?

**********************************************************

Know more about Danny Goh

Website Link: https://nexusfrontier.tech/

Connect with Danny Goh on LinkedIn

LinkedIn Link: https://www.linkedin.com/in/dannygoh/

Apply to be a guest on The Principal Podcast:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod

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Many founders think about selling only when they're ready to exit. Kristi May believes that's too late. The businesses that command the highest valuations are intentionally built years in advance through strong operations, healthy financials, and systems that don't depend on the founder.

As Owner of J&E Business Group, Kristi helps business owners buy, grow, and sell their companies through business valuations, brokerage, operational consulting, marketing strategy, and financial planning. Her work helps founders increase business value while creating companies that are easier to scale and lead.

Drawing on more than two decades of leadership experience across real estate, healthcare, pharmaceuticals, and professional services, Kristi brings a practical perspective on building businesses that are both successful today and transferable tomorrow.

Proposed Interview Structure:

1. What got you into consulting, and how did that eventually lead you into business brokerage and helping owners buy, grow, and sell their companies?

2. What specific problem are you helping your clients solve today, and why does solving that problem matter so much to you personally?

3. Who are your ideal clients today, and who usually holds the decision to bring you in or hire your firm?

4. You've built your business across consulting, brokerage, and real estate. How do clients typically find you today, and what's worked best for attracting new business that leaders of professional services firms can learn from?

Current Acquisition Channels: Referral, Webinars, Cold outreach

Sub Question: You've recently started appearing on podcasts yourself. What role do you think podcasting plays as a marketing tool for professional service firms?

5. Buying or selling a business is rarely a quick decision. How do you guide prospects from the first conversation through to becoming a client and ultimately closing the deal?

6. Once you're working with a client, what's your approach to delivering results, building trust, and creating long-term relationships that keep clients coming back and referring others?

7. As you've expanded from consulting into business brokerage and real estate, where do you find yourself most challenged today as a business owner, if at all?

8. Looking ahead, where do you see the biggest opportunities for your work over the next few years?

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Know more about Kristi May

Website Link: https://jebusinessgroup.com/

Connect with Kristi May on LinkedIn

LinkedIn Link: https://www.linkedin.com/in/kristin-may/

Apply to be a guest on The Principal Podcast:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/