Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

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Cliff Spolander has spent more than two decades leading business transformations across multiple industries, helping founders move from complexity and constraint to clarity, scale, and optionality. His work sits at the intersection of strategy, systems, and leadership, where sustainable growth actually happens. Through his Business By Design Methodology™, Cliff has helped business owners triple revenue, improve operational efficiency by over 40%, and successfully navigate scaling and exit transitions.

His approach is practical, metrics-led, and grounded in real-world execution, not theory. In this conversation, we’ll explore what it really takes to scale a business without breaking culture, how to build a company that’s valuable beyond the founder, and why exit planning should start far earlier than most leaders think.

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Proposed Interview Structure:

1. What originally pulled you into the world of business transformation and consulting?

2. What’s the core problem you solve for founders, and why does it matter so much for you to help them at the stage they’re usually at?

3. Who are your ideal clients today, and who typically makes the final decision to bring you in?

4. How do clients usually find you, and what’s been most effective in building trust and demand at that level? Current Aquisition Channels: Referral, Content, Webinars, Podcast (guesting), Speaking engagements Sub Question: What’s your view on podcasts as a marketing and authority-building tool in the consulting and advisory space?

5. When deals involve long timelines and high stakes like scale or exit, how do you typically move from interest to commitment?

6. Once a client starts working with you, how do you retain them over time and build long-term advisory relationships rather than one-off engagements?

7. Where do you personally feel most constrained or challenged right now in your own practice (if at all)?

8. Looking ahead, where do you see the biggest opportunities, or risks, for scaling and exit over the next few years?

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Know more about Cliff Spolander

Website Link: https://www.businessbydesign.co.uk/about

Connect with Cliff Spolander on LinkedIn

LinkedIn link: https://www.linkedin.com/in/cliffspolander/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/