The Principal Podcast

How to De-Risk Global Growth Through Smarter Location Strategy With Guy Douetil


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Guy Douetil helps global organisations make high-stakes decisions about where their business should operate. From manufacturing and R&D to data centres and headquarters, his work sits at the intersection of strategy, real estate, talent, and geopolitics. After senior leadership roles at Cushman & Wakefield, Colliers, and Hickey & Associates, Guy founded GWD Advisors, an independent consultancy focused on global location intelligence and portfolio optimisation. His approach is pragmatic, data-driven, and grounded in decades of hands-on experience across EMEA and beyond.

In this conversation, we’ll discuss how consultants can position themselves as trusted advisors in complex, long-cycle engagements, how global uncertainty is changing client decision-making, and what it really takes to build durable consulting relationships at the enterprise level.

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Proposed Interview Structure:

1. What originally got you into consulting, and specifically into global location and real estate strategy?

2. What is the core problem you help clients solve today, and why does that problem matter more now than it did 10 years ago?

3. Who are your ideal clients, and where do you usually sit within the decision-making structure of those organisations?

4. How do clients typically find you today, and what has worked best in building trust in such high-stakes, long-cycle consulting engagements? Current Acquisition Channels: Referral, Content, Webinars, Podcast (guesting), Podcast (hosting), Speaking engagements Sub Question: What’s your view on podcasting as a marketing tool in the consulting and advisory space?

5. These projects involve long timelines, multiple stakeholders, and real risk, how do you usually move from first conversation to signed engagement?

6. Once a client starts working with you, how do you ensure they keep coming back, and how do you deliberately build long-term, trust-based relationships?

7. Where do you find yourself most stuck right now as an independent consultant running GWD Advisors, if at all?

8. Looking ahead, where do you see the biggest opportunities for global location strategy and corporate real estate advisory over the next few years?

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Know more about Guy Douetil

Website Link: https://www.gwdadvisors.com/

Connect with Guy Douetil on LinkedIn

LinkedIn link: https://www.linkedin.com/in/guydouetil/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

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The Principal PodcastBy GHA Marketing